Caitlin Murray
Adelaide,South Australia
Summary
Results-driven Sales Manager bringing 15+ years of experience in staff development, sales promotion and outcomes. Skilled in developing lasting sales drives based on outstanding service and staff education and support. Proficient in developing and applying advanced marketing, sales skills and visual merchandising strategies to accomplish sales goals. Demonstrated success in building revenue, returning clients and supporting branding objectives.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Sales
Windsor Smith
Adelaide
08.2017 - 05.2019
- Selling high end footwear
- Meeting personal and store KPIS
- Mentoring new employees
- Assisting management with their tasks.
Assistant Manager
Forever New
Harbour Town
01.2016 - 08.2017
- Assisting in all aspects of the Management and Running of the store with particular focus on stock control and team training
- Actioning Weekly mark downs and VM changes, Managing Full price VM as well as Sale set up while making commercial decisions for the best sales turn over
- Keeping weekly and monthly admin up to date, tracking figures including Sales V Budget, IPS, AV$, Footfall and department sales
- Weekly paperwork, feedback and conference calls
- Creating lasting customer relationships receiving several positive feedbacks to head office and with particular focus on networking in the bridal community to generate sales and create a name for our store/brand as a 'go to destination' for wedding/bridal party outfitting
- Outlaying several organisational procedures to help ensure the smooth running if the store with particular focus on stock management
- Increase turnover and win International Best DFO at the Forever new Global Gathering.
Flagship/ A Grade Store Manager
Lovisa
Adelaide CBD
08.2016 - 12.2016
- General Management of A Grade store, Picked to be one of 7 super stores company wide
- Oversee Stocktake, Christmas Sale set up and other major sales events
- Manage a team of 10+ Casuals and roll out team training plans/modules as well as training christmas casual intake and a new 2IC
- Manage huge volumes of incoming stock and adhere to company VM directives.
Store Manager
Platypus Shoes
Marion
04.2016 - 08.2016
- Launching the new Marion location for the brand including recruiting and training a brand new team of 15
- Bump in and set up of a A grade store location
- Managing stock control and stock rotation as well as all Company VM actions including sale set up
- Closely monitoring and interpreting figures and reporting to head office on the success of the launching store
- Setting up goals and aims for the new business in regards to Sales, Team training and stock control and outlining procedures to ensure a smooth and successful start to the store
- Networking and establishing the brand in the new location and creating meaningful and lasting relationships with Customers, Brand Representatives and Centre Management.
Store Manager
Ally Fashion
Harbour Town
10.2013 - 04.2016
- Increasing store sales exponentially and consistently achieving company benchmarks for KPIS and Budget
- Recruiting and Training team members that have gone onto leadership roles within the company
- Rostering and adhering to Head office wages budgets, often saving 5-10% on wages
- Creating and installing Visual merchandising displays as well as actioning Head office directives
- Developed precise and effective administrative procedures, including archiving of weekly, monthly and yearly paperwork
- Tracked figures and progress and submitted weekly, monthly, half yearly and yearly sales reports
- Created several effective (and free) promotional and marketing opportunities through centre management networking and social media
- Developed customer relations and a returning client base
- Administered stock take and actioned loss prevention strategies to reduce shrinkage/loss
- Communicated efficiently with all head office departments including Marketing, visual merchandising, loss prevention and stock control
- In the absence of regional Manager have been a person of contact for other managers within the state advising them on policy and procedure and troubleshooting any in store issues
- Processing all banking and following up any variance within 12 hours
- Overall within a year increased sales by an average of 58%.
Assistant Manager in Training
Supré
Elizabeth
08.2012 - 01.2013
- Excellent sales skills
- Training staff
- Keeping track of store budgets
- Money handling and banking skills
- Opening and closing the store
- Merchandising
- Weekly and daily paperwork
- Communication with team members as well as management and head office
- Floor management.
Industry Consultant Support Officer
ATEC Apprentice Center
Ottaway
01.2009 - 01.2012
- Employer and Apprentice contact
- Processing claims and contracts
- Supporting Consultants in developing Business and maintaining current client contact
- Excellent data entry skills and attention to detail.
Senior Sales Representative
Supré
Colonnades
01.2007 - 01.2011
- Excellent sales skills
- Creating friendly and lasting relationships with customers and staff
- Keeping track of store budgets and constantly meeting and succeeding personal weekly budget goals
- Received a certificate for my participation in a company workshop on Floor management skills
- Selected by head office to participate in Training in Merchandising in the City Store with the State Merchandiser.
Education
Bachelor of Early Childhood Education and Bachelor of Arts -
Flinders University
01.2011
Successfully completed Year 12/ SACE stage 2. -
Eynesbury College
01.2006
Skills
- Sales operations
- Relationship Management
- Sales Training
- Sales Tracking
- Sales Reporting
- Customer Service
- Sales Targeting
- Customer Trend Analysis
- Brand Marketing
- New Hire Onboarding
- Staff Supervision
- Problem-solving abilities
- Team Collaboration
- Professionalism
- Market intelligence
- Employee Retention
Certification
- Senior First Aid
- Mandated Notification
- Certificate 1 in Food Preparation and Hospitality
- Certificate in Floor Management through Supré.
- Police clearance.
Personal Information
Date of Birth: 08/02/1989
References
- Jaisse Watson, Ally Fashion, 0466633943
- Alex Nadia, Forever New, 04115854670
- Haleh Tavakoli, Lovisa, 0481600550
Timeline
Senior Sales
Windsor Smith
08.2017 - 05.2019
Flagship/ A Grade Store Manager
Lovisa
08.2016 - 12.2016
Store Manager
Platypus Shoes
04.2016 - 08.2016
Assistant Manager
Forever New
01.2016 - 08.2017
Store Manager
Ally Fashion
10.2013 - 04.2016
Assistant Manager in Training
Supré
08.2012 - 01.2013
Industry Consultant Support Officer
ATEC Apprentice Center
01.2009 - 01.2012
Senior Sales Representative
Supré
01.2007 - 01.2011
Bachelor of Early Childhood Education and Bachelor of Arts -
Flinders University
Successfully completed Year 12/ SACE stage 2. -
Eynesbury College
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