Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
Generic

Caleb Hughes

Summary

Highly motivated Rural Products Representative with extensive experience in cultivating client relationships, executing sales strategies and exceeding revenue goals with a goal of transitioning to agronomy. Strong abilities in leveraging product knowledge to secure new business and maintain existing accounts. Known for innovative problem-solving skills and adept at building rapport with clients to foster loyalty. Previous work has consistently resulted in increased market share and customer satisfaction.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Rural Products Sales Representative

Elders Rural Services
Midland, WA
01.2022 - Current
  • Managing diverse portfolios, including stations, contractors, and small-scale pasture enterprises, enhancing client relationships.
  • Assisting in training new sales staff on best practices and company policies.
  • Ensuring compliance with safety regulations at the branch.
  • Providing targeted recommendations to a variety of growers.
  • Managing inventory levels by ordering sufficient stock for each account.
  • Providing technical support for customers using the company's products or services.
  • Conducting data collection, including soil, feed, and plant tissue samples, leading to targeted recommendations for growers.
  • Promoting products and built brand awareness through active engagement with local communities.

Community Transport Volunteer

St John Wa
Kelmscott, WA
10.2025 - 02.2026
  • Assisted clients with mobility challenges during pick-up and drop-off.
  • Maintained communication with team members to ensure timely services.
  • Managed vehicle maintenance and cleanliness to ensure safety standards.

Volunteer

Blazeaid
Warradarge, WA
12.2025 - 12.2025
  • Rebuilt & repaired fences after bushfires.
  • Coordinated between the grower and fencing team to best suit the repair work.

Referee

IHWA
Cockburn, WA
03.2021 - 10.2021
  • Junior Official Award Winner
  • Officiated competitive matches ensuring adherence to game rules and regulations.
  • Managed game flow by monitoring player conduct and addressing infractions promptly.
  • Communicated effectively with coaches, players and officials during games.
  • Managed player, coach, and crowd behavior to ensure smooth gameplay.
  • Paused game to address player injuries and safety concerns, prioritizing player welfare.

Education

Bachelor of Science - Agricultural Science

Murdoch University
Perth, WA
06-2026

Skills

  • Customer relationship management
  • Product demonstrations
  • Inventory management
  • Technical product knowledge
  • Data analysis
  • Problem solving
  • Effective communication

Certification

  • High Risk Forklift Ticket- Worksafe, received 2024
  • First Aid - St John WA, received 2025
  • Greencard- Safe farms, received 2024

References

Michael Sala Tenna- Branch Manager & Real Estate Executive

  • Elders Midland
  • michael.salatenna@elders.com.au
  • 0429 116 033

Sandra Kirby- Retail Sales Manager

  • Elders Midland
  • sandra.kirby@elders.com.au
  • 0422 089 280

Jeremy Aue-On Road Rural Products Sales Representative:

  • Elders Midland
  • jeremy.aue@elders.com.au
  • 0447 953 941

Timeline

Volunteer

Blazeaid
12.2025 - 12.2025

Community Transport Volunteer

St John Wa
10.2025 - 02.2026

Rural Products Sales Representative

Elders Rural Services
01.2022 - Current

Referee

IHWA
03.2021 - 10.2021

Bachelor of Science - Agricultural Science

Murdoch University

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Caleb Hughes