Callum Davies
Sunshine Beach,QLD
Summary
Dynamic and energetic leader with a proven track record in sales, marketing, operations and people-leadership. Successfully built the Gaiam business in Australasia into a strong brand which delivered valuable financial performance. Expert in national/key account management, sales, sourcing, brand development and team leadership. Skilled in operations management and business development, demonstrating exceptional commercial acumen and strategic marketing prowess.
Overview
2025
2025
years of professional experience
1
1
Certification
Work History
General Manager - Sales/Marketing/Operations Manager
Gaiam Pty Limited / Direct Group
Frenchs Forest, NSW
08.2005 - Current
- Launched the business from the first order and established Gaiam as a leading yoga, fitness and wellness brand in Australia and New Zealand.
- Successfully gained new business with major national retailers(Rebel, Myer, Big W, Priceline, The Iconic, Officeworks, WINC, Amazon, Unique Health Products).
- Implemented an omni-channel sales pipeline by establishing drop-ship/marketplace trade with The Iconic, Big W, Decathlon, Catch, and Chemist Warehouse.
- Responsible for Gaiam’s financial performance with full P&L responsibility (Sales, COGS, Stock, and EBITDA).
- Managed all aspects of daily business operations, including budgeting, stock/inventory control, warehouse/freight, customer service, marketing, account management, and new business sales.
- Managed supplier relationships, and negotiated and actioned product/range development and sourcing with suppliers across China and Taiwan.
- Developed positive relationships with key departments (Warehouse, Design, Finance/Accounts, Systems/IT, and E-Commerce Marketing).
- Activated powerful branded 'store-in-store' executions/promotions with retail partners such as Rebel Sport, Myer, and Big W.
- Produced content for consumers to support our products and community post-purchase. This resulted in our Gaiam Australia YouTube channel having 18K subscribers and over 500,000 views of our videos.
- Launched an ambassador marketing program to support campaigns with major national retailers, offering specific content and point-of-sale materials.
- Negotiated and implemented contracts to ensure the best value freight options were used by the business across Australia Post, Allied Express, Star Track, and Toll.
Marketing Manager Racket Sports – Dunlop Slazenger
Pacific Brands
Sydney, NSW
- Responsible for sales, margin, and stock budgets for the categories I managed.
- Implemented product range plans in partnership with our key customers, Chinese suppliers, and the in-house design team.
- Successfully negotiated range and sales plans with key national retailers (Rebel, K-Mart, Target, Big W).
- Developed and implemented category sales and marketing plans.
- Provided support to the field sales team with the supply of marketing materials, sales promotions, and customer visits.
Global Marketing Manager – Tennis Rackets
Dunlop Slazenger International
London, United Kingdom
- Responsible for the range/product development and launch of Dunlop and Slazenger tennis rackets regional teams in Europe, USA, Asia and Australasia.
- Successfully negotiated and integrated the diverse needs of key regional marketing and sales teams into a global range/product plan.
- Delivered a trade marketing ‘kit set’ to regional marketing teams for local market implementation.
- Responsible for the development of a marketing and product development strategy that increased market share in the key U.S. market by 5%.
Education
BBA - Marketing Management
Idaho State University
Idaho, USAPost Graduate Honours Degree in Commerce & Administration - Majored in Marketing
Victoria University
Wellington, New ZealandSkills
- Sales, National/Key Account Management, New Business Development
- Product Sourcing, Range Development and Planning
- Brand Growth and Activations
- P & L, Financial Management, Commercial Commonsense
- People and Team Manager/Leader
- Operations Implementation and Management
- Business Builder
Certification
- Foundation of Football Coaching Course 2023
Affiliations
- Volunteer Coach Noosa Lions Football Club 2020 - Present
References
References available upon request.
Timeline
General Manager - Sales/Marketing/Operations Manager
Gaiam Pty Limited / Direct Group
08.2005 - Current
Marketing Manager Racket Sports – Dunlop Slazenger
Pacific Brands
Global Marketing Manager – Tennis Rackets
Dunlop Slazenger International
BBA - Marketing Management
Idaho State University
Post Graduate Honours Degree in Commerce & Administration - Majored in Marketing
Victoria University
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