Calvin Yu
Turrella,Australia
Summary
An experienced sales and account management professional with a strong background in advertising, digital marketing, and CPG sectors. Proven ability to drive revenue growth, build strategic partnerships, and deliver tailored marketing solutions using insights from tools like Tableau, Salesforce, GWI, and Ads dashboards. Adept at developing and scaling ad strategies, optimising performance, and managing cross-functional collaboration to exceed client objectives and business goals.
Overview
7
7
years of professional experience
Work History
Inside Sales Partner
X Corporation (Formerly Twitter)
02.2023 - Current
- Drive ad revenue by developing trusted relationships and partnerships with multiple stakeholders in different verticals: Auto (e.g., KIA, Hyundai, BYD); Tech (e.g., Lenovo, Hisense); CPG (e.g., Mondelez, P&G, Unilever, Goodman Fielder), and more
- Partner closely with new and existing clients/agencies to understand their marketing challenges and create consultative sales presentations to connect with clients and agencies and grow their business
- Regularly update clients and agencies on new X products and best practice utilisations for their businesses
- Use internal tools and dashboards, e.g., Tableau and Salesforce, and key performance metrics to analyse and improve advertising performance and deliver against client objectives
- Resolve campaign issues in a timely and productive manner by identifying and implementing process improvements
- Grew my top 3 accounts, contributing approximately A$300K ad revenue per quarter, by an average of 47% since I joined
- Achieved 117% and 126% of my ad revenue target in Q1 and Q2'24
- Nominated for Excellent Project Management in Dentsu QLD MVP program in Q2'24
Senior Territory Account Manager
Menulog
01.2020 - 05.2023
- Top 3 Territory Account Managers in a team of 20 in driving ad revenue and new business acquisitions across Australia
- Over-achieving my retention target by >140% throughout 2022
- Awarded team member of the month in March, April, and May 2022
- Re-acquired the Thai Government as an enterprise client to advertise their 150 Thai restaurant partners and integrate our ordering and delivery platform into their restaurants
- Tracked tenders, drafted proposals and negotiated contracts for more than 250 new restaurant partners in 2022
- Coordinate with clients regarding deficiencies and the improvements required to improve our platform - consult with internal stakeholders to realise platform improvements and user experience
- Awarded JET (Menulog's parent company) Global Sales Award 2023
Key Account Manager
Zomato
05.2018 - 01.2020
- Developed and consulted 30+ SME accounts for our QR code ordering platform within the first four months of 2019
- Maintained the highest annual advertising revenue across the global team
- Acquired the Thai Government as a client to endorse over 150 Thai restaurants located across Sydney, Melbourne, and Brisbane, generating over 100K annual ad revenue
- Persuaded global bubble tea chains and a HKSE-listed hotpot group to utilise our digital marketing platform - generating over $250K in annual advertising revenue
- Amassed over 200 new restaurant partner subscriptions for the Zomato advertising, ordering, and booking solution for restaurants - contributing over $1m in recurring annual revenue
Education
Advanced Diploma - Hospitality Management
Le Corden Bleu
Ryde, NSW11.2018
Bachelor - Economics
Fu-Jen Catholic University
New Taipei City, Taipei12.2014
Skills
- English
- Mandarin
- Salesforce
- Hubspot
- Tableau
- Google Suite
- Microsoft
- Keynote
- Sales Negotiation
- Account management
- Communication
- Customer success
- Teamwork
Awards
- JET Global Sales Award, 2023
- Zomato Founders Award, 2019
Timeline
Inside Sales Partner
X Corporation (Formerly Twitter)
02.2023 - Current
Senior Territory Account Manager
Menulog
01.2020 - 05.2023
Key Account Manager
Zomato
05.2018 - 01.2020
Advanced Diploma - Hospitality Management
Le Corden Bleu
Bachelor - Economics
Fu-Jen Catholic University