Cam Healy
Sunshine Coast,QLD
Summary
A seasoned Digital Content Lead at Youi Insurance, I excel in content strategy development and stakeholder engagement, enhancing customer experiences across digital platforms. My leadership at Youi and background with a range of clients from retail, finance and many other sectors, showcase my adeptness in digital marketing and team leadership, driving significant improvements in web analytics and SEO.
Overview
20
20
years of professional experience
Work History
Digital Content Lead
Youi Insurance
Sunshine Coast
11.2021 - Current
- I manage and work closely with digital content creators, along with developers, researchers and project managers, to continually refine and improve the customer experience delivered through Youi’s various online channels, covering website and blog articles, social video and post content, and digital customer communications.
- I'm involved in the strategy and planning of digital campaigns, creating content calendars and ensuring messaging sent to market is relevant for any seasonal or other external factors that need to be considered.
- I manage the timings and expectations of stakeholders, including senior Marketing, Legal, Compliance, and Product teams, ensuring they're involved and aware from the beginning of projects, discussing any reviews and feedback with them.
- I also write ads, covering lots of online and offline channels, and help develop campaign platforms and executions.
- Also, maintaining Youi’s tone of voice consistently, while carefully balancing this with any SEO, product, legal, and business requirements, is a big focus.
Founder + Writer
Something Creative
01.2017 - 07.2024
- After taking a leap of faith and starting my own creative business, I was involved in a whole range of projects covering strategy, concepts, creative direction, content and everything in between.
- Brands I worked with include Subway, RACQ, Rays Outdoors, Uniting Care, QSuper, Cover-More Insurance/NRMA, Youi, Queensland Symphony Orchestra, UniLodge, Knauf Insulation, LGIAsuper and Amart Furniture, to name a few.
Creative Team Lead
Youi Insurance
Sunshine Coast
02.2019 - 11.2021
- In this role, I oversaw the day-to-day work of the internal creative team, including writers, designers, and art directors.
- I was responsible for the development of copy and concepts for various communications and campaigns – from TV commercials and video content to long-form articles, press releases, radio, outdoor, social media, digital ads, and web content.
- I also worked closely with the in-house strategy, media, and project management teams for campaign planning and delivery.
Senior Copywriter
QSuper
Brisbane
11.2013 - 01.2017
- This in-house Senior Copywriter/Comms Specialist role saw me coming up with concepts and campaigns to communicate with the superannuation fund’s 550,000+ members, as well as internal staff members, in relevant, engaging and meaningful ways.
- Channels mainly covered blog articles, video and web content, social media, direct mail, print, outdoor and radio.
Senior Copywriter
Y&R (previously GPY&R, now VML)
Brisbane
11.2011 - 11.2013
- As Senior Copywriter I worked on numerous integrated campaigns covering TV, digital, social, radio and press as well as outdoor, direct and point-of-sale.
- Clients included Tatts Lotteries/Gold Lotto, Suncorp Bank and Insurance, Isuzu, Energex, South Pacific Breweries, Queensland Government, V8 Supercars, Stadiums Queensland, The Gabba Members, University of the Sunshine Coast and Price Attack.
Copywriter
Decoder
Brisbane
10.2009 - 11.2011
- While Decoder was primarily a specialist direct and digital agency, TV, radio, outdoor and press work were also part of the mix.
- Customer communication campaigns – both retention and acquisition – formed a large portion of the work.
- Clients included Qantas, Hyundai, Suncorp Bank, AustSafe Super, TAFE, University of Southern Queensland and Ergon Energy.
Copywriter
New Word Order
Brisbane
11.2007 - 10.2009
- Here I worked mainly on print and digital projects for a range of clients covering mining, education, automotive, retail and government.
- My editing and proofreading skills were elevated to an almost unnaturally high level too.
Copywriter
BEC
London
06.2007 - 08.2007
- Working on Nectar – the UK’s largest loyalty program, now with upwards of 18 million members – along with Morgan Stanley and Cosmos Travel gave me a great understanding of how to write for the financial and retail sectors.
- This role mostly required long copy work covering direct and digital, press and point-of-sale material.
Copywriter
Publicis Chemistry
London
10.2006 - 06.2007
- The B2B side of the Yellow Pages/Yell.com account was my primary focus at Publicis Chemistry.
- I worked mainly on direct and digital, covering acquisition and retention pieces.
Creative/accounts
Blaze
Brisbane
01.2005 - 09.2006
- Sitting under the Y&R Brands umbrella, HMA Blaze is where I cut my teeth in advertising, working on campaigns for the Australian and Northern Territory governments, and Charles Darwin University.
Education
Bachelor of Business - Advertising, Integrated Marketing Communication
QUT
BrisbaneHigh School Certificate -
Brisbane State High School
Idea Generation Masterclass -
AdSchool
Digital workshop -
AdSchool
Creative workshop -
AdSchool
Copywriting course -
AdSchool
Skills
- Content strategy development
- Stakeholder engagement
- Digital marketing
- Community engagement
- Web analytics and SEO
- Copywriting and editing
- Strong communication
- Team leadership
Affiliations
- Fishing
- Kayaking
- Brazilian Jiu Jitsu
- Surfing
- Hanging out with my 3 kids
- Drinking coffee :-)
Timeline
Digital Content Lead
Youi Insurance
11.2021 - Current
Creative Team Lead
Youi Insurance
02.2019 - 11.2021
Founder + Writer
Something Creative
01.2017 - 07.2024
Senior Copywriter
QSuper
11.2013 - 01.2017
Senior Copywriter
Y&R (previously GPY&R, now VML)
11.2011 - 11.2013
Copywriter
Decoder
10.2009 - 11.2011
Copywriter
New Word Order
11.2007 - 10.2009
Copywriter
BEC
06.2007 - 08.2007
Copywriter
Publicis Chemistry
10.2006 - 06.2007
Creative/accounts
Blaze
01.2005 - 09.2006
Bachelor of Business - Advertising, Integrated Marketing Communication
QUT
High School Certificate -
Brisbane State High School
Idea Generation Masterclass -
AdSchool
Digital workshop -
AdSchool
Creative workshop -
AdSchool
Copywriting course -
AdSchool
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