Cameron Copland

Leading Luxore’s digital, creative, and brand transformation across web, media, and client-facing experiences.

Key Contributions

• Owned end-to-end delivery of Luxore’s digital platform rebuild (information architecture, UX, content, media, SEO)
• Established repeatable systems for media production, web updates, and brand consistency in a lean operating environment
• Acted as bridge between on-site operations and digital execution to ensure relevance, accuracy, and adoption

Strengths: Digital Strategy, UX Architecture, SEO Copywriting, Brand Identity, Media Production, Creative Direction.

Designed consumer products across leading household brands including Cole & Mason, Culinare, Ken Hom, aligning innovation with user needs and commercial goals.

Key Contributions

• Developed full product ranges (spice racks, granite pinch pots, ergonomic kitchen tools) that reinforced Cole & Mason’s premium market position.
• Worked across materials — granite, stainless steel, engineered plastics — ensuring durability, manufacturability, and cost alignment.
• Presented concepts, prototypes, and final designs to senior leadership, securing buy-in and design approvals.
• Conducted trend analysis, user research, and sustainability assessments to inform product direction.

Strengths: CAD (SolidWorks), User-Centered Design, Materials & Manufacturing, Ergonomics, Product Strategy.

Delivered creative design solutions that strengthened brand consistency across digital and print channels.

Key Contributions

• Designed logos, brand motifs, and visual systems that elevated the company’s brand identity.
• Produced brochures, banners, website graphics, and social content aligned with marketing objectives.
• Collaborated closely with the marketing team to ensure visual cohesion and message clarity across campaigns.

Strengths: Adobe Creative Suite, Figma, Branding, Visual Communication, Campaign Design.

Supported technical, creative, and manufacturing processes for premium architectural hardware.

Key Contributions

• Created detailed 2D control drawings and Bills of Materials (BOM) for manufacturing and custom hardware solutions.
• Designed exhibition displays and client presentation boards, enhancing product visibility and sales impact.
• Programmed CNC tooling and produced advanced CAD models using SolidWorks.
• Coordinated freight for new and existing product lines, ensuring timely delivery and integration into operations.
• Delivered custom handle designs that balanced aesthetic, ergonomic, and engineering requirements.

Strengths: CAD/CAM, Technical Documentation, Manufacturing Integration, Product Visualization.

Delivered bespoke technical products across defence and consumer markets in a small, high-output team.

Key Contributions

• Produced custom product specifications, engineering drawings, and prototypes for direct manufacture.
• Designed visual displays, 3D renders, marketing graphics, and e-commerce assets using Adobe Suite & CAD.
• Supported product roadmaps, testing cycles, and stakeholder evaluation sessions.
• Delivered compliant graphics, illustrations, and promotional visuals for new product launches.

Strengths: CAD, Prototyping, Design for Manufacture, Visualization, Cross-Functional Collaboration.

Selected as one of eight participants for IBM Experience Week, gaining exposure to global-scale design systems.

Key Contributions

• Participated in high-level design thinking workshops and brand-language integration sessions.
• Contributed to UX/UI ideation, critique, and problem-solving during group sessions.

Strengths: UX/UI Foundations, Strategy, Ideation, Brand Systems.