Rock Fishing
Years providing Solar Sales Consultative Services
Cameron McLary
Consultant
Pottsville,NSW
Summary
A dynamic and motivated Sales Consultant with extensive experience in Renewables and Solar Sales. Long-term conversion rate in top 15% of the highest performing solar consultants (based on available records from Arkana Energy, Instyle Solar, NDF Group). Always exceeding performance expectations I have extensive experience combining Business Development and Account Management, providing services at the highest level of professionalism.
Overview
5
5
22
22
Consultative sales with highest standard of professionalism
Work History
Senior Energy Consultant
NDF Group
Burleigh Heads, NSW
04.2023 - Current
- Attended appointements, maximising conversion rate
- Accepted responsibility to process all lead/enquries personally, allocation of consultations, phone sales appts, and information provision
- Conducted market evaluations and analyzed supplier opportunities, establishing direct supply agreements with market leading manufacturers
- Revised internal processes relating to lead capture, communication and qualifying
- Established lead sources of far higher quality
- Offered detailed fact-finding, research and analysis on energy industry topics to support senior staff
- Liaised with the marketing team to drive enquiry and brand recognition
- Managed all aspects residential sales
Solar Energy Consultant
Arkana Energy Group
POTTSVILLE, NSW
01.2022 - 04.2023
- Notable ability to negotiate client outcomes
- Achieved an exceptional conversion rate of over 50% of in-home consultations translating to Sale (industry average 35%)
- Maintained high-level understanding of system design and product utilisation
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Resolved problems, improved operations and provided exceptional service.
- Self-motivated, with a strong sense of personal responsibility
Solar Consultant
Instyle Solar
09.2018 - 12.2021
- Instyle Solar is the most awarded Solar company in the industry, and the 3rd fastest growing company in Australia (Financial Review 2019)
- This role requires efficient sales conversions in a very competitive industry
- My conversion rate and overall results match the best in the business (over 25 consultants across the country)
- Prepared analyses of customer's current and projected electrical usage, demonstrating financial return on investment via new system introduction.
- Produced quotes, proposals and contracts as part of sales process.
- Gathered information from prospective customers to identify solar energy needs
Sales Consultant
Solahart
Brisbane, Queensland
02.2018 - 08.2018
- Primarily a field-based role developing and presenting solar solutions to households and businesses
- The role required me to nurture relationships with businesses, community groups, and government bodies
- This role facilitated an understanding of system design, industry structure, and solar sales strategy
- I concluded this role when I was offered a position with Instyle Solar, the market leaders.
- Generated solar energy customer leads to develop new accounts.
- Gathered information from prospective customers to identify solar energy needs.
- Produced quotes, proposals and contracts as part of sales process.
- Prepared or reviewed detailed design drawings, specifications or lists related to solar installations.
- Maintained currency on changing industry conditions and product advancements through training workshops and conferences.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Carried out day-day-day duties accurately and efficiently.
Business Development Manager
Accountancy Insurance - Canada
01.2016 - 01.2017
- Secured eighty accounting firms, reaching extremely ambitious targets for a new market and country Achieved a detailed understanding of the Canadian tax system and associated implications for accounting firms’ business operations Established a comprehensive accounting industry partner network Presented to a multitude of discussions groups, conferences and events Developed marketing material and promotion for industry publications Trained relevant Account Managers and associated support staff Achieved market penetration within 12-months of operations beginning
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Performed research to uncover potential target areas, markets and industries.
- Represented company and promoted products at conferences and trade association meetings.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Generated new business with marketing initiatives and strategic plans.
- Created reports and presentations detailing business development activities.
- Collaborated with sales and marketing departments to support business objectives and client acquisition.
- Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Scheduled promotional activities in accordance with available inventory and staff resources.
- Compiled product, market and customer data to generate informed sales and profit projections.
Business Development Manager & Account Manager
Accountancy Insurance
02.2009 - 01.2016
- My role was to strategically manage the expansion and development of Accountancy
- Insurance business operations in Queensland and Northern NSW while maintaining a personal client base of over one hundred accounting firms
- I was responsible for managing and implementing the business procurement strategy for Audit Shield in combination with a full-time account management role (not managed by anyone else in the company prior or since, due to the extensive expertise and time-management required to perform these roles in combination)
- Achievements: Exceeded target each year for new business acquisition Exceeded 99% client retention rate as Account Manager Represented Audit Shield at industry events, presenting on the topic of tax audit and ATO strategy, along with product focused information (tax investigation
- Page 3 of 4
- Cameron McLary insurance) Trained majority of Account Managers who would subsequently be placed in the other Australian and New Zealand offices Consistently generated leads from industry events, discussion group participation, and referrals Provided exceptional Account Management (typically the more complicated clients in our overall client base) Assisted with marketing and content generation for a variety of advertising/publications Developed a detailed knowledge of the insurance industry, regulatory bodies, trends, and growth opportunities Preparation of reports for management Training the majority of new Account Managers for Australian and New Zealand offices Contributed to the overall growth of Audit Shield, achieving a total client base of over 2000 firms across Australia and New Zealand by departure
- In 2016 I accepted responsibility to strategically manage the establishment of
- Accountancy Insurance operations in Canada
- My role for 12-months was to implement the business development and marketing strategy in order to build the initial client base
- Operating with support from Head Office in Sydney, my focus was to establish an industry presence, develop sources for lead generation, arrange conference participation, train staff, and establish our reputation in a market previously unaware of our offering
- We secured 80 Accounting Firms as clients in that first year, an extremely impressive outcome, with numerous challenges.
Business Development Manager
Mint Finance
01.2006 - 01.2009
- The core of this role was to develop and implement strategies for the generation of new business and operate as main client contact for our client base
- I re-designed many aspects of this business - streamlining loan processing methods, developing business alliances, establishing referral agreements, and subsequently managing the advice and loan settlement process
- My role was to both manage external contacts, while ensuring client management was maintained to the highest standards
- I also managed my own client base as part of this role, specialising in investment finance and portfolio structuring.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Represented company and promoted products at conferences and trade association meetings.
- Collaborated with company departments to develop new strategies to capitalize on emerging customer and market trends.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
Investor Finance - Business Development Manager
01.2001 - 01.2006
- Operating in the capacity of national Business Development Manager I was responsible for training all new brokers, assisting with the development of alliances and referral relationships for each of their businesses, and providing advise on more complicated lending scenarios
- In 2001 we started with four employees and quickly grew Investor Finance to over 20 offices, and more than 40 staff
- I was responsible for managing the performance and success of each of the brokers, while maintaining my own client base and referral networks, achieving loan volumes exceeding $2mill per month in my name, and achieving overall targets for the company as a whole.
Education
Bachelor of Commerce - Major in Banking & Finance
University of Queensland
Brisbane, QLD 01.1997 - 06.2001
Bachelor of Business Management - Majors in Marketing & Organisational Behavior
University of Queensland
Brisbane, QLD 01.1997 - 06.2001
Skills
- Highlights of Expertise:
- Exceptional communication ability
- High level business acumen
- Extensive knowledge of solar design and sales
- Experience in property investment strategy
- Experienced in property portfolio structuring and finance
- Advanced negotiation skills
- Experienced in complex business development
- High level expertise in account management
- Exceptional results demonstrated in B2C and B2C consultative sales
- Experienced in presenting to groups
- Able to work autonomously, very driven and self-motivated
- High level attention to detail
Affiliations
Specialist Knowledge: Lending
PS146 Tier 1 - Insurance
Specialist Knowledge: Managed Investments
Specialist Knowledge: Derivatives
Interests
Boating
Market Analysis
Gardening/Cooking
Science Reasearch
Walking Trails
Camping
Timeline
Senior Energy Consultant
NDF Group
04.2023 - Current
Solar Energy Consultant
Arkana Energy Group
01.2022 - 04.2023
Solar Consultant
Instyle Solar
09.2018 - 12.2021
Sales Consultant
Solahart
02.2018 - 08.2018
Business Development Manager
Accountancy Insurance - Canada
01.2016 - 01.2017
Business Development Manager & Account Manager
Accountancy Insurance
02.2009 - 01.2016
Business Development Manager
Mint Finance
01.2006 - 01.2009
Investor Finance - Business Development Manager
01.2001 - 01.2006
Bachelor of Commerce - Major in Banking & Finance
University of Queensland
01.1997 - 06.2001
Bachelor of Business Management - Majors in Marketing & Organisational Behavior
University of Queensland
01.1997 - 06.2001
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