Cameron Read
Ascot Vale,VIC
Summary
I am a leader of people. I have proven success leading and partnering with leadership teams to drive commercial functions to success in the healthcare environment. I am considered in expert in sales and marketing team development, strategy and execution and a go to executive coach for some of APAC's best performed C-Suite leaders. I am an entrepreneur, building from start up one of APACs best know Learning and Development organisations.
Overview
24
24
years of professional experience
Work History
Director
Inside 50 Player Management Pty Ltd
Melbourne, VIC
06.2014 - Current
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Managed daily operations while overseeing multiple locations to foster increased productivity.
- Monitored and coordinated workflows to optimise resources to best deliver a full support agency offering
- End to end athlete talent management - pitch, secure, career management, career transition for over 50 full time athletes in AFL, AFLW and Super Netball
- Sourced, managed and executed marketing and brand alignment offerings for athletes with over $ 500,000 in negotiated value
- All athlete support responsibility, along with AFLPA and Netball Australia Accreditation requirements
- Evaluated company documentation to verify alignment with regulatory requirements for monthly reporting for 25 current athletes
- Assisted with sales and marketing strategies to foster achievement of revenue goals.
Founder and Director
Front And Centre Training Solutions Pty Ltd
Melbourne, VIC (Hybrid)
01.2007 - Current
- Full leadership responsibility for all elements of business from start up including funding application, copyright and IP protection and all accounting accountability, to drive annually revenue over 2 mill AUD from start up.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Created organisation's mission and vision statements for use by employees.
- Conduct ongoing target market research to scope out industry competition and identify advantageous trends, including all elements of content and solution design
- Developed key operational initiatives to drive and maintain substantial business growth, currently hitting 20% growth from 2022-2023.
- Prepared annual budgets with controls for all operating staff.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Oversaw divisional marketing, advertising and new product development, with offerings across multichannel platforms. Launched 3 new product offerings in 2023.
- Founded performance- and merit-based evaluation system to assess staff performance.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Full end to end consulting responsibility for sourced projects, including program design, execution and ROI evaluation (leadership, sales, marketing, medical functions)
National Sales Manager Hospital
AstraZeneca Pharmaceuticals
Perth, WA (Hybrid)
01.2005 - 12.2007
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Actively lead sales and marketing brand team and product development departments to maintain brand consistency.
- Trained and developed exceptional sales leaders.
- Exceeded targets by building, directing, and motivating high-performing sales team.
Business Unit Head Hospital Multi-source
Pharmacia
Perth/Sydney (On-Site)
01.2000 - 12.2004
- Lead national team of Sales and Marketing managers in the niche portfolio of hospital only multi-source products
- Developed and implemented National KAM strategy in market with outgoing director and all restructure/resource decisions
- Lead Marketing forecasting and P/L
- Managed all sales managers nationally in striving to exceed established KPIS
- Sourced and developed reporting tools applicable to KAM role requirements
- Supported all team through redundancy and handover post aquisition
Education
Bachelor of Science - Sports Science
University of Western Australia
Perth, WAMaster of Science - Education
University of Western Australia
Perth, WASkills
- Talent Agreement Preparation
- Talent Management
- Strategic Marketing
- Key Account Management
- Contract Negotiation
- Financial Reporting
- News and Sports Experience
- Leadership
Timeline
Director
Inside 50 Player Management Pty Ltd
06.2014 - Current
Founder and Director
Front And Centre Training Solutions Pty Ltd
01.2007 - Current
National Sales Manager Hospital
AstraZeneca Pharmaceuticals
01.2005 - 12.2007
Business Unit Head Hospital Multi-source
Pharmacia
01.2000 - 12.2004
Bachelor of Science - Sports Science
University of Western Australia
Master of Science - Education
University of Western Australia