Cameron Read
Ascot Vale,VIC
Summary
I am a leader of people. I have proven success leading and partnering with leadership teams to drive commercial functions to success in the healthcare environment. I am considered in expert in sales and marketing team development, strategy and execution and a go to executive coach for some of APAC's best performed C-Suite leaders. I am an entrepreneur, building from start up one of APACs best know Learning and Development organisations.
Overview
24
24
years of professional experience
Work History
Director
Inside 50 Player Management Pty Ltd
06.2014 - Current
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Managed daily operations while overseeing multiple locations to foster increased productivity.
- Monitored and coordinated workflows to optimise resources to best deliver a full support agency offering
- End to end athlete talent management - pitch, secure, career management, career transition for over 50 full time athletes in AFL, AFLW and Super Netball
- Sourced, managed and executed marketing and brand alignment offerings for athletes with over $ 500,000 in negotiated value
- All athlete support responsibility, along with AFLPA and Netball Australia Accreditation requirements
- Evaluated company documentation to verify alignment with regulatory requirements for monthly reporting for 25 current athletes
- Assisted with sales and marketing strategies to foster achievement of revenue goals.
Founder and Director
Front And Centre Training Solutions Pty Ltd
01.2007 - Current
- Full leadership responsibility for all elements of business from start up including funding application, copyright and IP protection and all accounting accountability, to drive annually revenue over 2 mill AUD from start up.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Created organisation's mission and vision statements for use by employees.
- Conduct ongoing target market research to scope out industry competition and identify advantageous trends, including all elements of content and solution design
- Developed key operational initiatives to drive and maintain substantial business growth, currently hitting 20% growth from 2022-2023.
- Prepared annual budgets with controls for all operating staff.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Oversaw divisional marketing, advertising and new product development, with offerings across multichannel platforms. Launched 3 new product offerings in 2023.
- Founded performance- and merit-based evaluation system to assess staff performance.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Full end to end consulting responsibility for sourced projects, including program design, execution and ROI evaluation (leadership, sales, marketing, medical functions)
National Sales Manager Hospital
AstraZeneca Pharmaceuticals
01.2005 - 12.2007
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Actively lead sales and marketing brand team and product development departments to maintain brand consistency.
- Trained and developed exceptional sales leaders.
- Exceeded targets by building, directing, and motivating high-performing sales team.
Business Unit Head Hospital Multi-source
Pharmacia
01.2000 - 12.2004
- Lead national team of Sales and Marketing managers in the niche portfolio of hospital only multi-source products
- Developed and implemented National KAM strategy in market with outgoing director and all restructure/resource decisions
- Lead Marketing forecasting and P/L
- Managed all sales managers nationally in striving to exceed established KPIS
- Sourced and developed reporting tools applicable to KAM role requirements
- Supported all team through redundancy and handover post aquisition
Education
Bachelor of Science - Sports Science
University of Western Australia
Perth, WAMaster of Science - Education
University of Western Australia
Perth, WASkills
- Talent Agreement Preparation
- Talent Management
- Strategic Marketing
- Key Account Management
- Contract Negotiation
- Financial Reporting
- News and Sports Experience
- Leadership
Timeline
Director
Inside 50 Player Management Pty Ltd
06.2014 - Current
Founder and Director
Front And Centre Training Solutions Pty Ltd
01.2007 - Current
National Sales Manager Hospital
AstraZeneca Pharmaceuticals
01.2005 - 12.2007
Business Unit Head Hospital Multi-source
Pharmacia
01.2000 - 12.2004
Bachelor of Science - Sports Science
University of Western Australia
Master of Science - Education
University of Western Australia
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