Cameron Smith

Planned and executed targeted digital marketing campaigns, including SEO, social media marketing and email marketing. Monitored and analyse online campaign performance, using data and analytics tools, to measure campaign success and identify areas for improvement.

Collaborated with cross-functional teams, including sales, revenue and hotel operations teams to ensure alignment of digital marketing initiatives with overall company goals.

Led, guided and monitored the Marketing Team with a responsibility for motivating and inspiring positive communication to deploy successful marketing campaigns from ideation to execution.

Responsible for maintaining relationships with media agencies and partners to broaden the reach of the company’s target audience and marketing exposure. Also responsible for tracking and analysing the performance of advertising campaigns and ensuring that all marketing material is in line with our brand identity.

Responsible for the management of all digital marketing channels, including social media, with a strong focus on measuring ROI. Improved online content on the company's website and third-party booking channels, considering SEO and Google Analytics.

Collaborated with the team's Graphic Designer to create a wide variety of email marketing campaigns focusing on building email lists and nurturing leads through written communications.

Improved the overall ROI in the marketing budget by implementing automation that streamlined lead acquisition tasks, resulting in increases in revenue while saving time and reducing expenditure.

Implemented all social media advertising campaigns, including planning, scheduling and posting, building the community following and overseeing social media customer responses. Created monthly analytics reports and developed recommendations to adjust campaigns based on solid data analysis.

Applied a new social media strategy to expand online presence and increase market reach, resulting in all of the company's social media channels receiving three times the level of organic engagement within six months.

Represented the QantasLink business unit by delivering the first elements of service and customer care at the airport. Was responsible for dispatching aircraft and providing customer service at the departure gates while maintaining a strong focus on the company's safety policies.

Demonstrated the ability to anticipate the passenger's needs by delivering well-developed problem-solving skills and the ability to follow through to resolution.

Supported the front desk team in efficiently greeting hotel guest.. Performed all check-in and check-out tasks, distributes room keys, answers questions and processed payments for hotel services.

Representing Emirates Airlines, this role was primarily completing the airport check-in procedures for the airline at Sydney Airport. Also assisted passengers by answering questions, providing directions, or attending to their other needs. This involved attending to passengers before they board, after they land, or when they are transiting between flights.