Camila Berlingeri

Directed inventory and loss management strategies in large retail stores using KPIs for optimization.

• Analyzed inventory and sales data with Excel and SQL to inform inventory allocation plans.
• Enhanced reporting accuracy and workflows through process improvements.
• Collaborated with suppliers and cross-functional teams to maximize operational efficiency.

• Dementia Oficial – Founded and managed a business importing eco-leather handbags. (IG: @dementia.official). Achieved monthly revenues exceeding USD 6,000.
• Dementia Swimwear – Launched a swimwear brand with self-designed bikinis. (IG: @dementia.swimwear). Generated monthly revenues of approx. USD 3,000.
• Berdea Deco – Managed a home décor business selling indoor plants and planters, handling inventory, marketing (IG: @berdea.cl), and customer relations. Achieved monthly revenues over USD 7,000.

Managed product assortment across retail categories, driving sales growth, profitability, and market share.

• Negotiated pricing, promotions, and marketing campaigns with suppliers.
• Conducted market, competitor, and sales analysis to optimize category performance.
• Developed actionable strategies to support strategic business decisions and inventory planning.

Developed and executed marketing strategies to drive brand awareness, customer engagement, and sales growth, including content creation for social media and the company website.

• Led rebranding initiatives to strengthen brand positioning and market presence.
• Analyzed campaign performance, consumer behavior, and market trends to generate actionable insights.
• Managed digital marketing initiatives and collaborated with cross-functional teams to optimize marketing ROI and support business objectives.