Summary
Overview
Work History
Education
Skills
References
Seminarstrainingsattended
Personal Information
Certification
Timeline
Generic
Camille Loraine Flores-Oloan

Camille Loraine Flores-Oloan

Summary

Seasoned Brand General Manager with a proven track record at Estee Lauder Companies, adept in strategic and operational planning. Expert in P&L management and marketing, I've successfully launched major brands, driving market share and profitability. Skilled in customer relationship management and sales analysis, my leadership has consistently achieved above-target growth.

Overview

21
21
years of professional experience
1
1
Certification

Work History

Brand General Manager – Jo Malone London, La Mer, Tom Ford Beauty, and Le Labo

Estee Lauder Companies
04.2015 - Current
  • Manage the overall business of specific brands, with the objective of gaining market share, and improving profitability.
  • Create effective business plans to focus strategic decisions on long-term objectives.
  • Formulate marketing strategies that drive awareness within specific markets, while maintaining alignment with overarching brand goals.
  • Execute impactful PR and consumer events to drive brand desirability, buzz, and engagement.
  • Implement CRM programs to acquire new customers, and drive customer retention.
  • Evaluate and adjust prices regularly to maintain competitiveness, and support budget targets.
  • Review and monitor product forecasts and ordering to ensure the demand plan is aligned with financial estimates.
  • Manage brand P&Ls, and identify areas for improvement in cost savings and revenue generation.
  • Work closely with retailers and mall operators to identify new opportunities for growth and expansion.
  • Oversee overall retail operations to monitor productivity and maintain a high-touch consumer experience.
  • Successfully launched Jo Malone London (2015) and Le Labo (2024) in the Philippines.

Brand Manager – Bobbi Brown and La Mer

Estee Lauder Companies
05.2010 - 03.2015
  • Developed and implemented successful marketing strategies for the brands.
  • Developed and executed PR seeding programs and events to support product launches and marketing initiatives.
  • Monitored competitors' activities to stay ahead in the market.
  • Maintained up-to-date knowledge of industry trends so that changes can be incorporated into branding activities accordingly.
  • Managed brand P&Ls to ensure expenses are within approved budgets.

Customer Marketing Manager

Del Monte Philippines, Inc.
05.2007 - 04.2010
  • Developed and executed the Category Objectives, Measures, Priorities, and Strategies (COMPAS) for the Fruits Category, which includes Pine Solids, Mixed Fruits, and Snacks
  • Formulated, developed, and presented the sales launch objectives and strategies for the following new products: Del Monte All-Purpose Crème (October 2009), Del Monte Pineapple Tidbits Budget Pack (August 2009), Del Monte Fit ‘n Right Fruit Snacks (March 2009), and Del Monte Fit ‘n Right in PET (September 2007).
  • Led the shopper research study conducted in selected supermarkets.
  • Led the Fit ‘n Right in the PET task force committee, which monitored and reported weekly placement updates, stock availability, and competitive threats.
  • Created and implemented the assortment list of SKUs per channel.
  • Worked closely with the Promo, Merchandising, and Operations group, and the Sales team to execute trade activations and to develop and roll out point-of-purchase materials.
  • Led the logistics committee of the 2008 and 2009 National Sales Conferences.

Key Accounts Specialist – Cebu and Bohol

Del Monte Philippines, Inc.
10.2006 - 04.2007
  • Cultivated strong professional relationships with key accounts to drive long-term business development.
  • Maintained share of shelf space through business development initiatives.
  • Negotiated for waiver of listing fees for new product launches in top supermarkets.
  • Secured free mass displays in top supermarkets during high-traffic moments.
  • Maintained accounts receivable of handled accounts to 90% current.
  • Managed and optimized account-specific promotional budgets to enhance ROI.
  • Partnered with Marketing to drive account-specific promotions and activations.

Internal Auditor

Del Monte Philippines, Inc.
01.2004 - 09.2006
  • Evaluated the effectiveness of risk management, control, and governance processes to add value, and improve the company’s operations.
  • Documented audit findings in formal reports presented to senior management team.
  • Reviews Conducted: Sales – Philippine Market, Overhead Costs, Employee Travel Expenses, Labels Inventory, Fraud Investigations

Education

Bachelor of Science - Accountancy

Xavier University - Ateneo de Cagayan
01.2003

High School -

Corpus Christi High School
01.1999

Skills

  • Strategic planning
  • Operational planning
  • P&L management
  • Budget development
  • Advertising and marketing
  • Customer relationship management
  • Sales
  • Sales analysis
  • Project planning

References

Available upon request

Seminarstrainingsattended

  • Transformative Leadership Program, 09/01/22 - 01/31/23
  • Digital E-learning courses, 2016 - present
  • Leadership Acceleration Program, 08/01/14
  • You The Coach, 05/01/14
  • Presentation Skill Workshop, 09/01/09
  • Practical Project Management, 07/01/09
  • The Call to Personal Leadership, 06/01/09
  • Focus: Achieving Your Highest Priorities, 04/01/09
  • Success Strategies in Category Planning and Customer Management, 09/01/08
  • Category Management – Sales and Marketing Training, 11/01/07
  • Advisor Training, 11/01/07
  • Stand Out! Strategic Focus via Blue Ocean Strategy and Creating Your Own Personal Brand, 10/01/07
  • Marketing on a Shoestring Budget, 08/01/07
  • Put It in Writing, 03/01/06
  • International Financial Reporting Standards, 09/01/05
  • New Auditor’s Framework for Internal Controls and Risk Assessment, 08/01/05

Personal Information

  • Date of Birth: 12/04/82
  • Nationality: Filipino
  • Marital Status: Married

Certification

Certified Public Accountant

Timeline

Brand General Manager – Jo Malone London, La Mer, Tom Ford Beauty, and Le Labo

Estee Lauder Companies
04.2015 - Current

Brand Manager – Bobbi Brown and La Mer

Estee Lauder Companies
05.2010 - 03.2015

Customer Marketing Manager

Del Monte Philippines, Inc.
05.2007 - 04.2010

Key Accounts Specialist – Cebu and Bohol

Del Monte Philippines, Inc.
10.2006 - 04.2007

Internal Auditor

Del Monte Philippines, Inc.
01.2004 - 09.2006

Bachelor of Science - Accountancy

Xavier University - Ateneo de Cagayan

High School -

Corpus Christi High School

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Camille Loraine Flores-Oloan