Marketing enthusiast with 5 extracurricular activities, 2 internships, and 2 academic publications related to implementing, branding, and investigating numerous cross-industries for marketing projects. Master's degree in marketing from Monash University and bachelor's degree in international event management from Shanghai University of International Business and Economics enable to generate and implement various dynamic marketing strategies, such as event marketing, social media marketing, email campaign, sale promotion and so on. Flexible in both teamwork-oriented cooperator and highly productive independent self-employer. Motivated by gaining work experience and fostering personal development.
Work History
Market Operation Intern
Jiujian Beijing Technology Co., LTD
Beijing, China
04.2022 - 06.2022
Generated professional digital marketing industry research reports, documents and presentations to support product team in relate to develop high-efficient marketing strategy.
Collecting and classifying essential information and preference from target group through process of hybrid communication, third party agency, and in-house data platform to assist in establishing high-suitable marketing strategy.
Project Assistant Intern
Esmart (Beijing) Cultural Consulting Co., Ltd
Beijing, China
09.2021 - 11.2021
Developed marketing campaigns in relation to cultural and creative industry through performing social media marketing with Blog livestream activities and assisting with executing various forums on 2021 Hainan International Culture and Creativity Week.
Assisted in assembling project documentation for 2021 Hainan International Culture and Creativity Week, including confirming inclusion of data and preliminary information, managing client communication distribution during ongoing projects, and organizing client visits and audits, preparing necessary documentation for project staff to employ during on-site inspections.
Education
Master of Arts - Marketing
Monash University
Melbourne, VIC
06.2024
Bachelor of Arts - International Event Management
SUIBE
Shanghai, China
06.2022
Skills
Assisting in Marketing Project
Research and Analytical Skill
Multitasking and Time Management
Micro Software Application
Teamwork-and-independent problem solver
Excellent Communication and Presentation
Self-motivated and Fast Learner
Carefulness and Patience
Accomplishments
As the first author, writing and publishing two academic articles on digital marketing in relation to the O2O2O business model and green marketing in CSR development field in national-level Chinese publications.
Being publicly and formally chosen as a volunteer for 2021 International Food and Beverage Innovation Conference (FBIC), 2021 National Economic Challenge (NEC), 2020 HUAWEI Connection Conference, 2020 Tide Play World Exhibition, and 2019 Shanghai Automobile exhibition (AUTO Shanghai).