Candice Di Mella
Melbourne,Victoria
Summary
Experienced Senior Media Adviser skilled at executing data driven and impactful proactive and reactive media management. Future focused and driven to inspire innovation and creativity at every opportunity. Proven track record in providing strategic advice to senior leaders that builds brand awareness and trust.
Overview
18
18
years of professional experience
Work History
Media Liaison
Department of the Prime Minister and Cabinet
Melbourne , Victoria
02.2024 - 02.2024
- Delivered on the ground media management and logistical support for the 2024 ASEAN-Australia Special Summit in Melbourne.
- Assisted media from Australia and South East Asia to cover 115 events over three days, including a press conference with Prime Minister Anthony Albanese.
- Collaborated with staff from across the Australian Public Service to maximise positive media coverage for both the Australian Government and respective South East Asian Governments.
Senior Media Adviser
Services Australia
Melbourne, Australia
01.2016 - 09.2021
- Lead a team of media professionals to effectively manage proactive social media content and community management across multiple agency accounts to align with organisational goals.
- Drive Senior Executive Service social media participation, including tailored CEO content management, advice and guidance.
- Support my team to develop comprehensive social media strategies that consider channel optimisation, audience and business objectives.
- Build strong relationships with internal and external key stakeholders, and develop and maintain key collaboration initiatives.
- Ensure my team anticipates issues and is continually taking necessary steps to mitigate risk and reputational damage.
- Manage the delivery of my recommendations outlined in a 'future state' 5 year plan for social media channels, providing strategic advice on new and emerging ways of working.
- Leverage data and analytics to inform everything we do, and regularly report on performance.
Board Director - Voluntary
Fresh 92.7
Adelaide , South Australia
10.2015 - 06.2017
- Participated in executive committee meetings to discuss business strategies, objectives, and goals.
- Assisted in developing long-term plans for the organisation's growth and profitability.
Media Adviser
Services Australia
Adelaide, Australia
01.2010 - 01.2016
- Managed proactive and reactive media engagement across South Australia and the Northern Territory.
- Managed national accounts - youth and students, Indigenous, ICT and transformation.
- Coordinated the promotion of agency and Ministerial events and prepared event briefs for the executive and Minister's Office.
- Regularly facilitated media training for spokespeople at all levels.
- Provided timely advice to the executive and Minister's Office about current and emerging issues.
- Prepared spokespeople for interviews across press, television and radio and completed evaluations.
Radio Host - Voluntary
Fresh 92.7
Adelaide, South Australia
02.2006 - 07.2015
- Developed and prepared engaging radio content for listeners in both breakfast and drive segments.
- Interviewed guests in studio and on remote locations to create compelling segments.
- Assisted in generating ideas for new programs or segments which would appeal to the station's target demographic.
Education
Communication and Media Management -
University of South Australia
12.2008
Media and Communication Management -
San Diego State University
12.2007
Master of Marketing
University of Adelaide
Adelaide, SAReferences
References available upon request.
Timeline
Media Liaison
Department of the Prime Minister and Cabinet
02.2024 - 02.2024
Senior Media Adviser
Services Australia
01.2016 - 09.2021
Board Director - Voluntary
Fresh 92.7
10.2015 - 06.2017
Media Adviser
Services Australia
01.2010 - 01.2016
Radio Host - Voluntary
Fresh 92.7
02.2006 - 07.2015
Communication and Media Management -
University of South Australia
Media and Communication Management -
San Diego State University
Master of Marketing
University of Adelaide
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