Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Candice Fernandes

Candice Fernandes

Sydney,NSW

Summary

Experienced digital marketing specialist with 5+ years of success scaling 100+ fashion, eCommerce, and lifestyle brands. Skilled in full-funnel strategy, paid media, SEO, CRO, and retention marketing. Managed annual ad spends over $15M on Meta, Google, TikTok, and YouTube. Recognised for strategic client collaboration, efficient campaign delivery, and cross-functional teamwork. Proven track record of turning data insights into innovative solutions for tangible digital growth.

Overview

10
10
years of professional experience

Work History

Senior Account Manager

AMPLIFYR
01.2020 - Current
  • Led digital strategy and campaign delivery for 100+ brands across fashion, eCommerce, finance, and FMCG
  • Managed $15M+ in annual ad spend across Meta, Google, YouTube, TikTok, and Taboola, improving ROAS and reducing CPA
  • Developed full-funnel digital strategies tailored to business objectives, including acquisition, conversion, and retention
  • Built and maintained strong client relationships through consultative communication and performance reporting
  • Delivered strategic insights, campaign reviews, and creative briefs aligned with brand goals and audience behaviours
  • Led cross-channel execution by collaborating with internal creative, media, and development teams
  • Drove lifecycle marketing and retention through automated email flows using Klaviyo and HubSpot
  • Oversaw SEO and CRO initiatives including A/B testing, landing page optimisation, and user journey improvements
  • Mentored junior marketers, supported onboarding, and contributed to internal SOPs and delivery frameworks
  • Worked closely with platform partners and media reps to stay ahead of algorithm changes and inform client strategy
  • Thrived in a fast-paced, team-oriented environment that required strong communication and coordination across departments
  • Committed to ongoing professional development, staying up to date with industry trends, platform changes, and emerging tools

Digital Marketing Assistant

SOUTH WEST RADIOLOGY
12.2019 - 10.2020
  • Assisted in developing and rolling out digital marketing campaigns for new services and clinic promotions
  • Created and edited social media content to engage local audiences and promote clinic services
  • Supported the production of communication and promotional materials across print and digital channels
  • Gained experience in campaign coordination, stakeholder communication, and content scheduling

Sales Athlete

NIKE
11.2015 - 12.2019
  • Delivered tailored brand experiences by bringing Nike’s campaigns to life through personalised storytelling in a retail setting
  • Built strong customer relationships by aligning product features with individual needs and preferences
  • Gained hands-on experience with brand positioning, customer behaviour, and visual merchandising
  • Supported in-store campaign rollouts and worked closely with team members to ensure marketing goals were met
  • Managed inventory and maintained stock accuracy within a fast-paced, high-volume retail environment
  • Developed strong communication, time management, and problem-solving skills under pressure

Search Engine Marketing Intern

THE ICONIC
09.2017 - 12.2017
  • Assisted in managing and optimising paid search campaigns using Google Ads and Google Analytics
  • Conducted A/B testing on ad copy and adjusted bidding strategies based on performance data
  • Used SEMrush and Adthena to complete competitor analysis and identify keyword opportunities
  • Contributed to the restructure of one of Australia's largest Google Ads accounts to improve efficiency and ROI
  • Gained practical experience in SEM strategy, campaign reporting, and performance optimisation

Marketing and Public Relations Intern

MESHKI
03.2017 - 06.2017
  • Creating unique content for the Wordpress blog
  • Used Shopify to add product descriptions, tags and images

Education

Bachelor of Business and Commerce - Marketing

Western Sydney University
01.2018

Skills

  • Meta Ads, Google Ads, TikTok Ads, YouTube
  • Klaviyo, HubSpot, Mailchimp
  • SEMrush, AdThena, GA4, Hotjar
  • Shopify, WooCommerce, Magento
  • Zapier, HubSpot CRM, Meta Events Manager
  • A/B Testing, CRO, Attribution, Reporting
  • Client Communication, Briefing, Team Leadership

Accomplishments

  • Managing $15M+ annual media budgets across platforms like Meta, Google, TikTok, YouTube, Outbrain, and Taboola, consistently improving ROAS and driving net profit growth.
  • Implementing automated workflows with Klaviyo, HubSpot, and Mailchimp to boost customer engagement and retention.
  • Enhancing visibility with SEO strategies, creating localized landing pages, and improving eCommerce conversions and B2B lead generation through CRO techniques.
  • Optimizing tools like HubSpot CRM, Shopify, Magento, and WooCommerce to improve efficiency and increase AOV, basket size, and conversion rates.
  • Using analytics and internal research to reduce acquisition costs and improve performance, consistently exceeding industry benchmarks with actionable reporting and creative performance insights.
  • Mentoring teams and working closely with creative, copywriting, web development, third-party partners, and agencies to deliver results.

Timeline

Senior Account Manager

AMPLIFYR
01.2020 - Current

Digital Marketing Assistant

SOUTH WEST RADIOLOGY
12.2019 - 10.2020

Search Engine Marketing Intern

THE ICONIC
09.2017 - 12.2017

Marketing and Public Relations Intern

MESHKI
03.2017 - 06.2017

Sales Athlete

NIKE
11.2015 - 12.2019

Bachelor of Business and Commerce - Marketing

Western Sydney University

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Candice Fernandes