Candra Dewi Utami
Brisbane,QLD
Summary
Motivated and enthusiastic graduate and current Masters student seeking a Marketing specialist role to gain hands-on experience and contribute to the dynamic marketing team. Eager to support the full spectrum of marketing functions, with the opportunity to work with a diverse range of brands and styles.
Overview
4
4
years of professional experience
Work History
Marketing Coordinator
Private Company
08.2022 - 08.2023
- Conducted a comprehensive brand strategy audit resulting in a 10% increase in user engagement
- Handled data and feedback from users on social media to manage brand reputation
- Developed and executed traditional marketing campaigns including brochures and flyers resulting in a 5% sales boost
Marketing Assistant
Monash Marketing Club
Melbourne
02.2019 - 06.2019
- Assisted in the planning and execution of creative designs, resulting in increased student brand engagement by 2%.
- Creating brand identity (logos & colour schemes)
- Designing marketing materials (flyers, brochures) with approximately 6 designs.
- Creating social media graphics
Education
Master of Marketing -
The University of Queensland
Brisbane, QLD10.2024
Bachelor of Business (Marketing) -
Monash University
Melbourne, VIC2022
Skills
- Ability to work independently and as part of a team
- Able to apply strategic analysis tools (PESTEL, Porter's Five Forces, VRIN, and the Balanced Scorecard) to identify business opportunities and problems
- Able to effectively use SPSS to extract insights from data
- Detail-oriented and able to handle multiple tasks simultaneously
- Experienced in creating visual content with Canva design
- Possess good interpersonal skills, and to work well in teams & foster positive connections
- Skilled in application of Business Studio Design Tools (Visual, Literary / Theatrical, Culinary, Art, Music and Philosophy)
- Strong organisational and time-management skills
Coursework
Consumer & Buyer Behaviour - Fundamentals of Advertising - Fundamentals of Marketing- Management Communication - Market & Consumer Research - Marketing for Social Change - Media Planning and Buying - Service Strategy - Strategic Branding - Strategic Marketing Management - Tools and Techniques for Business Analysis
Projects
2022, Conducted a Business Studio Design Tools for Making Decisions with a score of 45/50, Conducted an analysis of brands (Swisspers and SUKIN) to evaluate the STP strategy of a firm, including the development of a customer persona and positioning statement, Made a portfolio of strategic business tools analysis of with a score of 47.20/50, Identified the IMC message strategy for a brand and examined its promotion mix with an overall Distinction
2023, Conducted a consumer behaviour study on increasing the popularity of tourism in Australia with a score of 85/100, Conducted a market research proposal for client (Sony Entertainment) with an overall mark of 86%, Conducted a Strategic marketing analysis of Intercontinental Hotels & Resorts with a score of 26/30, Conducted a Service strategy analysis of Intercontinental Hotels & Resorts with a score of 28/30, Conducted a scoping social marketing report with a case study of alcohol consumption with an overall mark of 73.65%
Timeline
Marketing Coordinator
Private Company
08.2022 - 08.2023
Marketing Assistant
Monash Marketing Club
02.2019 - 06.2019
Master of Marketing -
The University of Queensland
Bachelor of Business (Marketing) -
Monash University
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