- Enjoy hobbies that combine physical activity with outdoor exploration
- Mindfulness Practices
- Passionate about balancing physical health with mental and emotional wellness
Candy Workman
Gold Coast,QLD
Summary
Dynamic and results-driven Sales, Marketing, and Product Development professional with over 25 years of experience in the tourism and hospitality industries. Proven track record in supplier contracting, campaign strategy, destination marketing, and partnership development. Skilled at creating high-performing travel products, boosting visibility, and enhancing customer experiences. Known for cross-functional collaboration, commercial acumen, and a passion for delivering memorable guest journeys.
Overview
21
21
years of professional experience
Work History
Sales & Marketing Manager
BIG4 Gold Coast Holiday Park
05.2020 - Current
- Oversee strategic marketing, PR, and promotional initiatives for one of the region’s leading family holiday parks.
- Develop and execute integrated marketing campaigns across digital, social, print, and in-park media.
- Manage website, social content, email strategy, and influencer collaborations.
- Lead the park’s representation at trade shows, tourism conferences, and industry events, building and maintaining strong networks across the tourism sector.
- Align guest experience with branding by partnering with operations teams.
- Collaborate with Tourism Queensland, Experience Gold Coast, BIG4 head office, and travel media to position the park as a destination of choice.
Business Development Manager
NRMA Parks & Resorts
10.2019 - 05.2020
- Led national group sales strategy for NRMA’s holiday park portfolio.
- Generated group bookings across schools, sporting clubs, coach tours, and niche segments.
- Built and nurtured commercial relationships with tourism bodies, wholesalers, and trade partners.
- Designed custom group packages in collaboration with operations and reservations teams.
- Represented NRMA at trade shows and B2B events, cultivating extensive industry networks.
National Groups Trade Sales Manager
Mantra Group
10.2017 - 07.2019
- National responsibility for managing all group series business within the trade and wholesale segment across a portfolio of approximately 40 hotels.
- Oversaw strategic account management for inbound tour operators and domestic wholesalers handling group travel.
- Led national contracting, pricing strategies, and rate negotiations to optimise yield and group performance.
- Collaborated closely with hotel general managers, revenue teams, and operations to align product delivery and commercial outcomes.
- Represented Mantra Group at trade events, sales missions, and networking functions to strengthen key relationships and increase brand awareness.
- Delivered market analysis, reporting, and business planning to identify growth opportunities within the group sector.
Leisure Sales Manager
Hilton Surfers Paradise
02.2015 - 02.2017
- Managed group and leisure sales across domestic and international markets.
- Focused on inbound tour operators, entertainment, sporting groups, and group incentive travel.
- Developed and implemented annual sales strategy aligned with revenue and marketing targets.
- Partnered with Hilton’s international offices to drive group and FIT business from key Asian and Middle Eastern markets.
- Coordinated site inspections, negotiated contracts, and led familiarisation tours.
- Worked with marketing and tourism bodies on joint campaigns and destination marketing activities.
Business Development Manager – Northern Territory
Hilton Worldwide
02.2013 - 02.2015
- Responsible for driving sales across four rebranded Hilton properties in Darwin and Alice Springs.
- Led sales strategy and execution for both leisure and corporate markets.
- Developed commercial partnerships with wholesalers, inbound operators, and travel trade partners.
- Supported the successful rebranding and repositioning of multiple properties to align with Hilton’s global brand standards.
- Negotiated group, wholesale and airline crew contracts, and drove cooperative marketing initiatives in partnership with Tourism NT and national sales teams.
- Represented Hilton at trade events and client networking functions.
Industry & Trade Marketing Coordinator, Sales & Marketing Manager, Business Development Executive
Tourism NT, Chifley Alice Springs Resort, Delaware North
01.2011 - 01.2012
- Held sales, marketing, and business development roles focused on cooperative campaigns, client acquisition, partnership building, and strategic marketing execution in the tourism and hospitality space.
- These roles also included regular contract discussions, product development meetings, and event-based networking across the industry.
Product Development Team Leader
Territory Discoveries (NT Tourism)
01.2005 - 01.2010
- Led a team responsible for contracting, product development, and supplier relationships across the Northern Territory.
- Held full responsibility for over 280 contracts across accommodation, tours, transport (including the Ghan and cruises), and experiences.
- Led all supplier contract negotiations and ensured alignment with pricing strategy and tourism objectives.
- Fostered strong supplier relationships to ensure high-quality product delivery and market competitiveness.
- Coordinated with Marketing and Creative teams to develop brochures, campaigns, and tactical offers.
- Represented the organisation at national trade events and maintained an extensive network within the tourism sector.
Education
Diploma - Marketing & Product Development
TAFE SA
Skills
- Tourism Product Development & Contracting
- Contract Negotiation & Supplier Relationship Management
- Sales & Marketing Strategy
- Campaign Planning & Content Creation
- Trade Networking & Industry Engagement
- Team Leadership
- Destination & Event Marketing
- Business Development Strategy
- B2B Partner Engagement
- Market Analysis & Forecasting
Interests
Timeline
Sales & Marketing Manager
BIG4 Gold Coast Holiday Park
05.2020 - Current
Business Development Manager
NRMA Parks & Resorts
10.2019 - 05.2020
National Groups Trade Sales Manager
Mantra Group
10.2017 - 07.2019
Leisure Sales Manager
Hilton Surfers Paradise
02.2015 - 02.2017
Business Development Manager – Northern Territory
Hilton Worldwide
02.2013 - 02.2015
Industry & Trade Marketing Coordinator, Sales & Marketing Manager, Business Development Executive
Tourism NT, Chifley Alice Springs Resort, Delaware North
01.2011 - 01.2012
Product Development Team Leader
Territory Discoveries (NT Tourism)
01.2005 - 01.2010
Diploma - Marketing & Product Development
TAFE SA
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