Cannice Lee Yan Ling
Summary
Strategic-thinking individual experienced in turning low-performing organizations into top revenue producers. Offering engaging and pleasant personality with expertise improving customer relationships.
Overview
29
29
years of professional experience
Work History
Director, Product Management & Planning
Certis Cisco Security Pte Ltd
10.2007 - Current
- I have been headhunted by Certis Cisco to join them as a Director of Product Management & Planning to head the Pricing Division with a team of 6 staff
- Report directly to Chief Operating Officer (COO) and indirectly to Sales and Marketing MD
- Since I joined the company, I have initiated to review all contracts and cleaned up loss making contracts by either increase sales price or churn out loss making contracts so as to increase the overall profitability of the company
- Main responsibilities: Set up internal processes within the dept to provide support to 5 Business Units
- Provide financial support and act as a Financial advisor to both COO and Sales MD
- Develop product roadmaps and strategies for Manpower products
- Work with Finance Dept to prepare annual budget for 5 Business Units
- Monitor and control existing products costing and pricing
- Develop pricing models for new products and services for 5 Business Units
- Develop and automate the costing and pricing tools for 5 Business Units
- Develop and maintain Bid database
- Review and improved processes across various functions to increase efficiency level
- Act as bridge between various Business Units, Finance as well as HR
- Provide bid supports by Creation/structure of pricing and financial aspects to all bids and management of a comprehensive Profit and Loss model that covers all aspects of the deal
- To ensure that all bids’ solutions comply with the financial and business direction of the corporation and the business unit
- To structure and price complex, high-risk opportunities for competitiveness, profitability and predictability; Develops and analyzes bids for presentation to senior management to obtain approval for bid submission.
Pricing & Planning Manager, Asia Pacific
Lexmark International (Singapore) Pte Ltd
05.2004 - 02.2024
- I have been with Lexmark since May 2004 after a seven months break to look after my new- born baby
- I joined them as a Pricing Manager, responsible for all pricing processes within Asia Pacific through an ongoing interface with business areas to ensure agreed pricing strategies are implemented within the respective countries
- Had been promoted to Pricing & Planning Manager after half a year with Lexmark
- Main Responsibilities To act as a central point of contact for Asia Pacific Executive Management, Country Management and world-wide business areas for communication and implementation of pricing in Asia Pacific To work with business areas to formulate and agree on pricing strategies within specific countries and agree on price positioning prior to new product launch and subsequent rollout
- Actively participate in product life pricing
- Establishing process improvements within the Pricing and Planning Team
- Implement and maintain country specific price files consistent with worldwide positioning, ensuring agreed processes of review and approval are in place Review and assess specific business cases with subsequent analysis and communication of approved actions Actively participating as part of the Asia Pacific finance team in the fiscal management of the Group
- Process improvements, feasibility studies and special projects Administer the compliance of internal control guidelines
- Review, analyzing and reporting monthly/quarterly financial results at AP level to Corporate management
- Reviewing the performance of countries in AP region with management on a monthly basis
- Tracking and evaluating the variances of the monthly/quarterly reports
- Planning, budgeting, forecasting and consolidation of financial statements
- Involve in Strategic Planning.
Senior Commercial Manager
Orange Business Services
03.2007 - 10.2007
- Main responsibilities: Manage enterprise Business Case activities in a timely manner meeting corporate objectives with minimal risk
- Creation/structure of pricing and financial aspects to all bids while ensuring customer needs are addressed as well as client's financial and corporate policy requirements
- Management of a comprehensive Profit and Loss model that covers the entire deal lifecycle and all aspects of the deal
- Develop business cases and any escalation packs to senior management using standard tools, formats and processes
- Develop efficient working relationships with the service delivery units, business development, product, and financial functions in order to facilitate optimum financial engineering
- Participate and contribute to quality decision making in Bid Reviews
- Lead commercial activities through to contract conclusion for major bids, including negotiating terms and conditions and customer presentations
- Responsible for all pricing and financial matters within a virtual bid team including: Billing (billing entities, local, centralized, decentralized and tax implications thereof)
- Cash Flow Optimization including CAPEX and Working Capital Treatment, Payment Terms
- Leasing, both financial and operational leases including in particular statutory requirements and accounting treatment
- Global Taxation including optimization of VAT and Withholding Tax structures
- Treatment of Bid Bonds, Guarantees and specialized Insurances
- Risk Assessment of SLA penalty schemes, benchmarking impact on revenue or other specific risks such as onerous terms and conditions
- Financial modeling of activities related to total cost of ownership, due diligence, migration and technology refresh for complex enterprise and outsourcing deals
- Costing approaches, including a thorough understanding of main direct and indirect cost drivers and their interactions.
Pricing Manager, Asia Pacific
SITA (Société Internationale de Télécommunications Aéronautiques)
04.2001 - 10.2003
- I have joined the Corporate Pricing since April 2001 and is the main person responsible for delivering all pricing related matters and decisions in Asia Pacific Region of more than 100 accounts
- Responsible and successfully bided contracts with SIA, Cathay Pacific, JAL, ANA worth USD 100 million
- Being the first representative of the Pricing Department in Asia Pacific Region, I was put in charge to be responsible for all pricing related issues in the region
- SITA almost lost the renewal of contract with Cathay Pacific, however with the knowledge of market intelligence, I have managed to put forward a creative pricing proposal to customer and also coupled with the great team work with the Sales force, SITA managed to conclude the renewal
- My responsibilities includes the following, Main responsibilities : Elaboration of special pricing solutions for customers in line with the regional and corporate sales and marketing strategy and with the Pricing Department strategy
- Preparation of a business case with: analysis of customer profile (services used, revenues, business activities, ...) analysis of competition for the specific business
- Interface with central and/or regional engineering, to understand technical requirements and solutions
- Creation of special pricing solutions
- Analysis of prices compared to standard conditions over time; revenue forecast analysis
- Participation in pricing negotiations with customers
- Support to Legal Department for elaboration of the contractual agreement
- Validation of implementation in the invoice
- Follow-up after implementation
- Monthly report for each region (status of negotiation, discount analysis...) Secondary responsibilities : Promote and validate regional recommendations for standard prices
- Ensure understanding of company’s pricing strategy, of company’s standard prices and company’s pricing procedure with the regional sales and sales support
- To define, elaborate and approve special pricing solutions within the best time frame to the Sales Force/internal or external customers (small to medium size accounts) by taking into account for: Customer needs Competition Costs Cohesion with other customers Prices provided can be implemented Ensure that new comers are fully aware of pricing process and rules
- Ensure minimum revenue erosion when a contract is re-negotiated
- Understand technical requirements and solutions
- Participate in pricing negotiations with customers Support to Legal Department for elaboration of the contractual agreement
- Follow-up after implementation.
Business Analysis Manager, Asia Pacific
SITA (Société Internationale de Télécommunications Aéronautiques)
04.2000 - 04.2001
- I was approached by headhunter to join SITA as a Business Analysis Manager where I am responsible for the financial aspects for all projects bidding in Asia Pacific Region
- During the one year in Business Finance with SITA, there were 3 promotional offers from other Business Units within SITA which I have accepted one of them – Pricing Manager position
- A key role as a member of bid teams, with shared responsibility and accountability for customers and projects profit achievement: The key functions for me as a Business Analysis Manager are : Pre-Contractual Support – Bid Support Responsible for the planning and managing resources to provide support to the Bid Team for Asia Pacific Region; To develop and support creative business opportunities, in conjunction with bid teams, in a manner that strengthens and protects corporate financial and business interests; Develops and analyzes business cases for presentation to SITA senior management to achieve approval to submit proposals; Ensure that the Bid Team is working within the framework of Corporate Process; To ensure that solutions comply with the financial and business direction of the corporation and the business unit; To assess the pricing strategies, costs, and financial metrics of major bids; To structure and price complex, high-risk opportunities for competitiveness, profitability and predictability; Determine international financial implications of technical-business decisions; Assess proposals to ensure that pricing strategies address all relevant bid components; Provide business analysis for major bids – Market Intelligence; Negotiating pricing with Customers
- Post Contractual Support – Project Accounting To support the project manager to maximize profitability and cash flow by providing a strong business partnership; To manage contractual and financial aspects of bids changes in complex, high-stake projects; To provide continuous, competent finance functional expertise on all issues impacting the project financial performance and be thus held directly accountable for the success of the project; To identify and manage the key financial issues and aspects of implementation; To ensure the development of the delivery plan’s financial component and the smooth transition of the project implementation; To ensure the development of the delivery plan's financial component and the smooth transition of the project implementation; Ensure proper matching of revenue and costs and adequate reserves; To perform End-to-End Contract Management Audit for major projects
- Operational Support To evaluate and improve professional models and tools; Influence policies and processes across organizational boundaries; Provide Corporate Processes training to Business Team; Responsible for streamlining the SITA Internal Bid Process for efficiency purposes
- Financial Planning – North Asia As a Financial Advisor to North Asia Business Team; To provide financial support to North Asia Business Team for planning, monthly forecasting, budgeting, capital request; To provide support to Business Team for AR Aging; Developing Unit Structure.
Commercial Manager (International Commercial Management)
StarHub Pte Ltd
05.1999 - 04.2000
- I was headhunted by StarHub to join as a Senior Business Analyst and was promoted to be a Commercial Manager within the one year of service
- As a Commercial Manager, my main responsibilities are to achieve and perform the following objectives and functions
- Operational Support for International Developing the costing model for all International, Wholesale and Retail products Developing the route and product profitability for all International, Wholesale and Retail products Developing traffic trading model Identifying least cost route Routing instructions to switching center on traffic case Analyzing route & product profitability Minimizing route & product cost Analyzing & reviewing contract Business Process & System Development Develop business & system processes within International, and between International and other Divisions in StarHub Work with IT & Finance group in deriving system & reports requirements on IBP system Customer interface in Intranet / Internet : e-commerce Specify requirements for Data warehousing Identify and conduct feasibility study to optimise business processes in International Division and with the rest of the Divisions Back Office Customer Service Support Role of arbitrator should issue arise in respect of settlement problem Resolving complex inquiries on rates, information on deals Strategic Planning & Research Identifying new business direction for International market Bridge between International, Finance, Legal & Network ITU Setting up of ITU library system for Int’l Div Representing StarHub as member of ITU Bridge between ITU & StarHub
Senior Financial Planning & Pricing (Worldwide Customer Services)
NCR Singapore Pte Ltd
05.1997 - 05.1999
- I was headhunted as a Senior Financial Planning and Pricing in the Customer Services Business Unit (CSBU) in NCR Singapore
- When I first joined NCR in May 1997, I was responsible for the management of the Financial Accounts and all pricing related issues of Singapore CSBU and a few months later with added responsibilities for Indonesia’s office, which was a Representative Office of NCR
- Starting from January 1998, I was also involved in consolidating financial results on a monthly basis for NCR South East Asia as well as participating in the Management meetings to review the monthly results of countries in the South East Asia region
- In June 1998, I was also put in-charge of the financial aspects of setting up the branch office in Indonesia
- The scopes of my work for this position are: Financial Planning Analyzing and reporting monthly financial results to local as well as Corporate management
- Reviewing the performance of Singapore, Indonesia & South East Asia CSBU with management on a monthly basis
- Tracking and evaluating the variances of the monthly reports
- Establishing process improvements in processes in CSBU along with the Accounts Department to ensure the proper match of revenue and cost every month
- Driving cost reduction programs for CSBU, successfully reduced cost against plan by half-a-million in 1998
- Planning, budgeting, forecasting and consolidation of Profit & Loss accounts, inclusive of the Balance Sheet
- Consulting with Divisional Country Manager in key decision making situations
- Implementing financial policies and ensure that all transactions are complying to the Corporate Financial Policies
- Act as a Financial Advisory to South East Asia countries by Travelling to countries to review their financial results so as to assist them in improving their performance, Training new staff on board in all aspects of the reporting functions
- Pricing Working closely with the Sales Team for all business proposals as well as price negotiations
- Educate Sales Team on company’s targeted margin as well as adhering to corporate policies
- Assist in the implementation of Global Sales Processes
- Prepared all business proposals to all major banks in Indonesia and 90% of the proposals been awarded
- Involve in all bid reviews in the South East Asia Region and provide financial advice when necessary
- Responsible for pricing, forecasting and budgeting functions for Sales projects in Customer Services Division
- Practicing flexible pricing strategies within the limits and corporate guidelines.
Accounts Administrative Office
EIZO Pte Ltd
07.1995 - 05.1997
- In EIZO, I was working as an Accounts Administrative Officer where my scope of responsibilities includes keeping the full set of accounts as well as taking care of the administrative and human resources for the company
- During the time, I was responsible for the setting up of the company’s accounting system, which involved liaising with the head office’s Accounts Department in Japan
- My accounting exposure in EIZO included keeping the company’s accounts which was done manually, generating monthly financial reports, preparing the yearly Budgeting / Cash-flow Year-end closing, GST submission, Bank Reconciliation, and Income Tax Returns
- In addition, I often have to liaise with the auditors and bankers for corporate secretarial issues
- Besides the accounting perspective, I was also in-charge of setting up the new office for the company
- Other responsibilities for my position also included the application and gaining of Employment Pass for expatriate staff, arranging for accommodation for the expatriate, training of newly hired staff logistics such as transportation and reservation of accommodation for visiting company executives from Japan, and Personnel Administrative functions
- During the absence of the General Manager, I was to oversee the daily operations of the company.
Education
CPA -
Australian Society of Certified Practicing Accountants
03.2024
B. BA - Accounting
University of Tasmania, Australia
01.1995
Diploma - Marketing
Singapore Polytechnic
01.1989
Skills
- Cost Control
- Program Optimization
- Operations Oversight
- Effective leader
Dialect Group
Cantonese
Personal Information
- Citizenship: Singaporean
- Date of Birth: 05/09/69
- Marital Status: Married
Language Written
English, Mandarin
References
- Mr. Wouter Koedam, Orange Business Services, Head of Corporate Pricing Global, +41 22 747 6726
- Mdm Lilian Lim, Corporate Legal Counsel, +65 96714463
Hobbies and Interests
Swimming, Cross-Switching, Cooking
Timeline
Director, Product Management & Planning
Certis Cisco Security Pte Ltd
10.2007 - Current
Senior Commercial Manager
Orange Business Services
03.2007 - 10.2007
Pricing & Planning Manager, Asia Pacific
Lexmark International (Singapore) Pte Ltd
05.2004 - 02.2024
Pricing Manager, Asia Pacific
SITA (Société Internationale de Télécommunications Aéronautiques)
04.2001 - 10.2003
Business Analysis Manager, Asia Pacific
SITA (Société Internationale de Télécommunications Aéronautiques)
04.2000 - 04.2001
Commercial Manager (International Commercial Management)
StarHub Pte Ltd
05.1999 - 04.2000
Senior Financial Planning & Pricing (Worldwide Customer Services)
NCR Singapore Pte Ltd
05.1997 - 05.1999
Accounts Administrative Office
EIZO Pte Ltd
07.1995 - 05.1997
CPA -
Australian Society of Certified Practicing Accountants
B. BA - Accounting
University of Tasmania, Australia
Diploma - Marketing
Singapore Polytechnic
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<ul><li>Production Block Incharge Job Role: Operations, Control and Monitoring</li><li>1. All activities related to production and monitoring the process as per SOPs.</li><li>2. Communicate day to day process deviations and breakdowns of the equipment to concerned persons.</li><li>3. Check and implement the process for cleaning of equipment as per the schedules.</li><li>4. Responsible for housekeeping and implementation of day to day cleaning of process area & clean room.</li><li>5. Preparation, review and approval of monthly Reports and BPRs BCRs, OOS, Deviation, investigations reports, validation protocols reports, validation reports.</li><li>6. Responsible for preparation of daily production planning and ensuring the same.</li><li>7. Production planning, ensuring that the batches are produced as per planning and meeting the dispatch targets.</li><li>8. Ensure proper utilization of equipment and manpower as and when required.</li><li>9. Planning and monitoring during execution of the process validation.</li><li>10. Manpower planning. Monitor the project modification activities.</li><li>11. Responsible to handle production processes.</li><li>12. Implementation of new technology w.r.t. process equipments or facility.</li><li>13. Supporting quality assurance team for DMF submission.</li><li>14. Executing and supervising training, validation, qualification and calibrations protocols.</li><li>15. To perform visual inspection and certification of cleaned equipment after product change over cleaning as per standard operating procedure.</li><li>CGMP:</li><li>1. Following departmental standard operating procedures (SOP) and providing suggestions for SOP simplification and any other improvements.</li><li>2. Making sure all the documents and checklist are verified before and after manufacturing.</li><li>3. Ensuring retention and destruction of records are maintained in a department.</li><li>4. Verifying status labeling of accessories, in-process instruments, containers, area & equipment.</li><li>5. Performing contemporaneous (on time) document entries.</li><li>EHS:</li><li>1. Following Environment, Health and Safety policies and practices.</li><li>2. Making sure personnel health, hygiene and organization practices are followed.</li><li>3. To conduct risk analysis of product, system, equipment, process as per standard procedure.</li><li>Training</li><li>1. Attaining training as per training need and providing training to sub-ordinates through available software of Learning Management System (LMS).</li></ul> at MSN Group<ul><li>Production Block Incharge Job Role: Operations, Control and Monitoring</li><li>1. All activities related to production and monitoring the process as per SOPs.</li><li>2. Communicate day to day process deviations and breakdowns of the equipment to concerned persons.</li><li>3. Check and implement the process for cleaning of equipment as per the schedules.</li><li>4. Responsible for housekeeping and implementation of day to day cleaning of process area & clean room.</li><li>5. Preparation, review and approval of monthly Reports and BPRs BCRs, OOS, Deviation, investigations reports, validation protocols reports, validation reports.</li><li>6. Responsible for preparation of daily production planning and ensuring the same.</li><li>7. Production planning, ensuring that the batches are produced as per planning and meeting the dispatch targets.</li><li>8. Ensure proper utilization of equipment and manpower as and when required.</li><li>9. Planning and monitoring during execution of the process validation.</li><li>10. Manpower planning. Monitor the project modification activities.</li><li>11. Responsible to handle production processes.</li><li>12. Implementation of new technology w.r.t. process equipments or facility.</li><li>13. Supporting quality assurance team for DMF submission.</li><li>14. Executing and supervising training, validation, qualification and calibrations protocols.</li><li>15. To perform visual inspection and certification of cleaned equipment after product change over cleaning as per standard operating procedure.</li><li>CGMP:</li><li>1. Following departmental standard operating procedures (SOP) and providing suggestions for SOP simplification and any other improvements.</li><li>2. Making sure all the documents and checklist are verified before and after manufacturing.</li><li>3. Ensuring retention and destruction of records are maintained in a department.</li><li>4. Verifying status labeling of accessories, in-process instruments, containers, area & equipment.</li><li>5. Performing contemporaneous (on time) document entries.</li><li>EHS:</li><li>1. Following Environment, Health and Safety policies and practices.</li><li>2. Making sure personnel health, hygiene and organization practices are followed.</li><li>3. To conduct risk analysis of product, system, equipment, process as per standard procedure.</li><li>Training</li><li>1. Attaining training as per training need and providing training to sub-ordinates through available software of Learning Management System (LMS).</li></ul> at MSN Group