Summary
Overview
Work History
Education
Skills
Timeline
Generic

Cao Tran

Marketing Specialist
Nedlands

Summary

Creative marketing and digital content specialist with hands-on experience in social media management, graphic design, video editing, and website development. Skilled in crafting strategic campaigns and visual storytelling that drive community engagement and brand growth. Experienced in Adobe Creative Suite, photography, and cross-department collaboration, with a proven ability to deliver high-quality work across diverse projects. Passionate about combining creativity and strategy to bring ideas to life and connect with audiences in meaningful ways.

Overview

22
22
years of professional experience

Work History

Marketing Specialist & Business Consultation

Cao Tran Digital Services
01.2018 - Current
  • Monitored trends in social media, industry and competitive landscape to create new material.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
  • Developed advertisements with impactful messages to stimulate engagement and reach target audiences.
  • Directed full-cycle marketing and advertising strategies.
  • Wrote engaging and successful marketing, advertising and website copy.
  • Masterminded highly successful digital strategies for various platforms to attract customer engagement.
  • Analyzed demographic data to determine optimal targets, messaging and tactics for persuasion.

Content & Social Media Manager

St Mary's Cathedral Perth
10.2024 - Current
  • Crafted strategic and engaging social media content to strengthen community engagement and grow the Cathedral’s online presence.
  • Captured and edited original photography and video content, maintaining a consistent and professional visual style across platforms.
  • Designed graphics and wrote thoughtful, well-crafted captions, combining creativity with clear communication to drive engagement.
  • Monitored performance analytics and adapted content strategies to optimise reach, engagement, and growth.
  • Worked closely with photographers, the Cathedral communications office, and various departments to coordinate content, campaigns, and event promotions.
  • Provided key support in the Cathedral’s website redevelopment project, consulting with departments, writing new copy, sourcing imagery, and helping to keep the project on schedule for a timely launch.
  • Demonstrated a broad skill set across graphic design, photography, video editing, content writing, and website content management.

Media Officer

Catholic Youth Ministry Perth
02.2024 - 09.2024
  • Captured and edited photography and video content for events, promotions, and social media campaigns.
  • Managed social media accounts, creating engaging posts and marketing materials to promote events and strengthen community outreach.
  • Designed promotional assets including flyers, posters, and digital graphics to support youth ministry initiatives.
  • Rebranded the ministry by recreating the logo and developing a new brand style guide to ensure consistent visual identity across all platforms.
  • Updated and maintained the website with fresh content, event updates, and resource materials.
  • Supported the planning and delivery of youth ministry events, assisting with logistics, marketing, and on-the-day operations.
  • Collaborated with other diocesan agencies and youth groups to coordinate joint events and campaigns.

Small Business Owner

Plus Fitness 24/7 (Multi-site Franchisee)
05.2013 - 05.2018
  • Promoted business via social media to generate leads and maximize brand identity.
  • Provided elite customer service by resolving escalated problems and calmly responding to shifting priorities.
  • Devised processes to boost long-term business success and increase profit levels.
  • Fulfilled customer shipping needs by completing all purchase orders and customer invoices.
  • Oversaw business budget planning and administration, accounting functions, purchasing and bi-weekly payroll to handle financial needs.
  • Coached and mentored employees through effective recruitment, hiring and goal setting methods.
  • Determined best courses of action for company based on regional market trends and demands.
  • Trained new employees on proper protocols and customer service standards.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Assisted with marketing strategy creation and advertising initiatives to better promote facility to public.

Graphic Designers & In-house Marketing Specialist

Print Smart Online Pty Ltd
01.2005 - 03.2013
  • Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
  • Carried out day-day-day duties accurately and efficiently.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Worked flexible hours; night, weekend, and holiday shifts.
  • Proved successful working within tight deadlines and fast-paced atmosphere.
  • Identified issues, analyzed information and provided solutions to problems.
  • Resolved problems, improved operations and provided exceptional service.
  • Participated in team-building activities to enhance working relationships.
  • Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
  • Used coordination and planning skills to achieve results according to schedule.
  • Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.

Desktop Publisher & In-house Graphic Designer

CJ King Printers
01.2003 - 05.2004
  • Performed design, layout, and typesetting of publications, office forms and various other projects to optimize designs and production strategies.
  • Satisfied project requirements and customer demands by creating high-quality layouts for manuals, newsletters, posters and brochures.
  • Converted various types of files for printing or for Internet using computer software.
  • Checked preliminary and final proofs for errors and made necessary corrections.
  • Maintained energy and enthusiasm in fast-paced environment.
  • Proved successful working within tight deadlines and fast-paced atmosphere.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Offered friendly and efficient service to customers, handled challenging situations with ease.
  • Developed and maintained courteous and effective working relationships.

Education

Certificate IV Personal Trainer -

Australian Institute of Fitness
Western Australia
01.2012

Diploma of Animation -

Central Tafe
Western Australia
01.2005

Certificate IV Multimedia -

Central Tafe
Western Australia
01.2004

Certificate III Graphic Design -

Central Tafe
Western Australia
01.2003

Skills

  • Flexible and Adaptable
  • Flexible & Adaptable
  • Collaboration
  • Conflict Resolution
  • Microsoft Office
  • MS Office
  • Decision Making
  • Active Listening
  • Self-motivated professional
  • Research Design
  • Copy Arrangement
  • Branding Strategy
  • Client Requirements
  • Creative Solutions
  • Adobe Systems Adobe Creative Suite

Timeline

Content & Social Media Manager

St Mary's Cathedral Perth
10.2024 - Current

Media Officer

Catholic Youth Ministry Perth
02.2024 - 09.2024

Marketing Specialist & Business Consultation

Cao Tran Digital Services
01.2018 - Current

Small Business Owner

Plus Fitness 24/7 (Multi-site Franchisee)
05.2013 - 05.2018

Graphic Designers & In-house Marketing Specialist

Print Smart Online Pty Ltd
01.2005 - 03.2013

Desktop Publisher & In-house Graphic Designer

CJ King Printers
01.2003 - 05.2004

Certificate IV Personal Trainer -

Australian Institute of Fitness

Diploma of Animation -

Central Tafe

Certificate IV Multimedia -

Central Tafe

Certificate III Graphic Design -

Central Tafe

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Cao TranMarketing Specialist