Summary
Overview
Work History
Education
Skills
WHEN I AM NOT WORKING...
Timeline
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Carl Ryan

Varsity Lakes,Queensland

Summary

"SERIOUSLY LOVE & BELIEVE IN WHAT YOU DO!"

Over 25 years experience in growing brands in the FMCG space through collaborative partnerships with International, National and State customers and partners.

A career that includes a nearly 20 year successful run at Coca-Cola Amatil (now CCEP) across many roles including National Account and Sales Manager roles.

As I have a real passion for living a better and healthier life I have since aligned myself to special Better For You brands in this space to drive real change and help make this world a healthier place. This includes 6 years growing a successful start up Probiotic Drink brand in Australia called PERKii and most recently and most excitingly joining Dave and the amazing Naked Life team to grow our successful portfolio in fast moving growth categories such as Non Alcoholic drinks and Low to No Sugar Lifestyle beverages.

I have a real love for driving new business and building and nurturing successful teams and brands through a genuine desire and passion to work with people and partners and their businesses to help them achieve maximum growth and success.

Forever striving for personal growth and development and acting with tenacity, passion, positivity, enthusiasm and energy with everything that I do.

Overview

27
27
years of professional experience

Work History

National and International Sales Manager

Inspi Beverages T/A Naked Life
07.2022 - Current
  • Recruitment and influencing Distribution partnerships across Foodservice and Independent Retail with +$3M incremental sales to the business and an estimated +$5M-$6M next year (F25)
  • Securing Strategic new business to elevate the brand and drive trial to the range across multiple channels including: Stadiums and Venues, Large Catering Groups and Foodservice and Convenience chains eg 7 Eleven, BP, Ampol, WH Smith and Morsl
  • Entering, activating and building new International Markets including New Zealand, Singapore, Indonesia, MENA and our commencement in the UK
  • Building strong partnership plans with our customers to drive future growth and cement our position as a preferred partner
  • Deliverable based contract creation and signing across customer and distribution partners

Head of Sales

Perkii Pty Ltd
05.2016 - 07.2022
  • Grew a Brand New Product Proposition from $250K to $8M in 5 years
  • Gained new business ranging across multiple channels ranging from Woolworths, Coles, Ampol, Coles Express, Zambrero and IGA's Nationally
  • Extensive Range Review experience
  • Recruited and nurtured State and National Distributor partnerships across multiple channels such as Independent Retail, Foodservice and P&C
  • Created a new Export market for PERKii in NZ and secured ranging across Countdown (NZ) and Foodstuffs
  • Collaborated with the product development team for continuous improvement of offerings based on customer feedback and evolving market needs.
  • Budget Creation and Delivery
  • Stepped in as a Temporary CEO to cover an absence for 3 months
  • Assisted Development and successfully launched a Sparkling Range in Key Customers: Coles and Coles Express.
  • Assisted in evolving our offer with an ongoing pipeline of new opportunities by collaborating with all parts of the business.
  • Coached and lead a successful sales team to drive state based new business and key account management.
  • Effective use of CRM tools to track leads, maintain accurate customer data, and optimise the sales process.

National Business Manager

Coca-Cola Amatil
07.1997 - 05.2016

National Business Manager - Impulse

Jun 2014 - May 2016 · 2 yrs

Brisbane, Australia


QLD State Account Manager - Woolworths Group

Sep 2011 - Jun 2014 · 2 yrs 10 mos

Brisbane, Australia


District Sales Manager - Immediate Consumption

Jan 2009 - Aug 2011 · 2 yrs 8 mos

Brisbane, QLD


District Sales Manager - Convenience & Petroleum

Apr 2007 - Jan 2009 · 1 yr 10 mos

Brisbane, QLD


National Business Executive - Immediate Consumption

Aug 2004 - Mar 2007 · 2 yrs 8 mos

Brisbane, QLD


State Account Manager - Immediate Consumption

Aug 2001 - Jul 2004 · 3 yrs

Sydney, NSW


Key Account Manager - Vending

Aug 1999 - Jul 2001 · 2 yrs

Sydney, Australia


Business Development Representative - Grocery

Jul 1997 - Aug 1999 · 2 yrs 2 mos

Sydney, Australia

Education

Cert IV - Business

Australian College of Higher Studies
Brisbane
02.2024

Cert III And IV - Health And Fitness

Academy of Fitness
Brisbane, QLD
03.2016

Diploma - Business

Deakin University
Melbourne, VIC
09.2007

Skills

  • Cold-calling and New Business
  • Negotiation expertise
  • Sales Presentations and Strategies
  • Range Review Submission and Presenation
  • Pricing and ROI strategy
  • Partnership Development, Relationship Building and Account Management
  • Performance Tracking
  • Budget and Forecast Management
  • Market Analysis and Development - National and International
  • Contract Negotiation
  • Proposal Development
  • Market Penetration
  • Customer Service
  • Time Management
  • Decision-Making
  • Staff Training and Development
  • Goal Setting and Achievement
  • Strategic Planning
  • Sales Reporting and Tracking
  • Marketing Strategy Development
  • Team Recruiting and Onboarding and Employee Retention
  • Performance Evaluations

WHEN I AM NOT WORKING...

I am a very positive, passionate and driven individual who is up early every morning to make the most of every day and moment. Being fit and healthy is my passion and helps me perform at a very high level every single day. I also believe we are here to make the most of this life through experiences so I am always booking bucket list travel experiences with my wife and family. When I am not working, keeping fit and travelling I am attending music gigs or listening to my favourite artists - new and old. 


However Family is ultimately my everything: with an incredible supportive Wife and three beautiful Children and most recently a Grandson.

Timeline

National and International Sales Manager

Inspi Beverages T/A Naked Life
07.2022 - Current

Head of Sales

Perkii Pty Ltd
05.2016 - 07.2022

National Business Manager

Coca-Cola Amatil
07.1997 - 05.2016

Cert IV - Business

Australian College of Higher Studies

Cert III And IV - Health And Fitness

Academy of Fitness

Diploma - Business

Deakin University
Carl Ryan