Carlos Gonzalez
Sydney
Summary
Marketing professional with reputation for consistently delivering impactful marketing strategies and campaigns. Recognised for collaborative approach and achieving results through effective teamwork and adaptability. Skilled in digital marketing, brand management, and strategic planning with focus on meeting organizational goals.
Overview
11
11
years of professional experience
Work History
Marketing Manager
Yamaha Motor Australia
09.2021 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
- Analyzed campaign performance data to adjust tactics and maximize ROI.
- Trained junior marketing staff, elevating team capabilities and performance.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
Studio Manager
F45 Training Wetherill Park
05.2020 - 02.2021
- Established a positive work environment, fostering collaboration among staff members to improve productivity and creativity.
- Coordinated daily studio operations, including scheduling, staff management and customer service.
- Supervised studio staff for timely, accurate and high-quality task completion.
- Oversaw the design and execution of marketing materials for the studio, increasing brand visibility and attracting new clients.
- Implemented marketing strategies to promote studio to potential clients.
Digital Marketing Specialist
Infrastructure Sustainability Council of Australia
03.2017 - 11.2020
- Implemented new strategies to improve click-through rates and conversion.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created social media content with innovative brand messaging to support new product launches.
- Enhanced user experience on the company website through strategic design updates and content improvements.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Optimized email marketing campaigns to maximize open rates, click-through rates, and conversions.
- Streamlined digital marketing processes by introducing automation tools, saving time and resources.
Marketing Assistant
My Muscle Chef
03.2014 - 09.2016
- Created engaging content for Pinterest, Facebook, and Instagram.
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
- Updated spreadsheets with statistical, financial and non-financial information.
- Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
- Strengthened brand identity with consistent messaging across various platforms including print, digital, and social media channels.
- Improved website traffic, monitoring analytics data to inform adjustments to content strategy and search engine optimization efforts.
- Supported content creation for corporate social responsibility initiatives to strengthen brand reputation.
- Amplified social media reach, creating engaging visual assets such as infographics and videos for widespread distribution.
- Boosted sales performance by assisting in the creation of persuasive marketing materials such as brochures and product sheets.
Education
Bachelor of Business - Marketing
University of Western Sydney
Sydney, NSW05-2014
Skills
- Digital marketing
- Client rapport
- Detail-oriented
- Graphic Designer
- Social media marketing
- Online and traditional marketing
- Staff management
- Marketing plans
- Customer relationship management (CRM)
- Branding
- Strategic planning
- Digital marketing management
Timeline
Marketing Manager
Yamaha Motor Australia
09.2021 - Current
Studio Manager
F45 Training Wetherill Park
05.2020 - 02.2021
Digital Marketing Specialist
Infrastructure Sustainability Council of Australia
03.2017 - 11.2020
Marketing Assistant
My Muscle Chef
03.2014 - 09.2016
Bachelor of Business - Marketing
University of Western Sydney
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