Carlos Martinez
Southbank,Victoria
Summary
I am a digital marketing and social media specialist with a strong background in international business and a master's degree in digital marketing. Currently, I am expanding my knowledge through a diploma program in Social Media Marketing in Melbourne. My experience encompasses the creation and execution of effective digital advertising strategies that maximize brand visibility and generate tangible results in digital environments. I am proactive, results-oriented, and passionate about staying updated on the latest industry trends.
Overview
6
6
years of professional experience
Work History
Marketing Specialist
BRACELIT
Spain
09.2023 - 12.2023
- At BRACELIT in Spain, I undertook a three-month internship in partnership with Nebija University, where I was tasked with developing the digital marketing plan for Bracelit. This involved conducting market research, analyzing consumer behavior trends, and formulating strategies to enhance brand visibility and engagement across digital platforms. Additionally, I collaborated closely with the marketing team to implement innovative digital marketing campaigns aimed at expanding Bracelit's online presence and driving sales growth.
Strategy Manager
IHOME
Ecuador
08.2017 - 07.2023
- At IHOME in Ecuador, I was responsible for overseeing product marketing across various digital channels. This included managing the website and devising strategies to promote products distributed nationwide through online sales. During my tenure at IHOME, I worked closely with the marketing team to implement effective digital marketing strategies, resulting in a significant increase in online sales.
Education
Bachelor's degree in International Business -
International University
EcuadorMaster's degree in Digital Marketing and Advertising -
Nebrija University
Diploma of Social Media Marketing -
Australian Pacific College
Skills
- Digital Strategy
- Social Media Management
- SEO and SEM Management
- E-commerce Strategy Development
- Data Analysis
- Internationalization of Marketing Strategies
Languages
- Spanish, Native
- English, B2 Level
Timeline
Marketing Specialist
BRACELIT
09.2023 - 12.2023
Strategy Manager
IHOME
08.2017 - 07.2023
Bachelor's degree in International Business -
International University
Master's degree in Digital Marketing and Advertising -
Nebrija University
Diploma of Social Media Marketing -
Australian Pacific College
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