Carmen Olmedo
Sydney
Summary
A commercial and sustainability-focused leader with over 15 years' experience in B2B sales, strategic account management, and stakeholder engagement in Australia and overseas. Proven success in driving sustainability initiatives, managing portfolios up to $15M, and delivering high-impact client solutions, in the travel and waste management industries. Skilled in commercial strategy and full sales cycle management, passionate about promoting sustainable practices within the travel sector.
Overview
11
11
years of professional experience
Work History
Senior Account Manager - Global Sales
Marriott International
06.2022 - Current
- Developed compelling value propositions for 33 global brands, consistently achieving sales targets and promoting sustainability solutions.
- Managed full sales cycle, including RFPs, stakeholder engagement, policy adoption, and high-level business partnerships with corporate clients and agencies, embedding sustainable travel options.
- Managed a $15M B2B customer portfolio, driving business into 9,500+ global hotels with a strong focus on integrating sustainability into client travel programs.
- Championed sustainability initiatives (Connect Responsibly, Serve 360), driving client adoption and reinforcing market presence.
- Developed strategies to leverage Marriott’s global brands for sales targets and environmental responsibility, collaborating with internal sustainability and sales teams.
Territory Manager
Veolia/Suez Australia & New Zealand
05.2021 - 06.2022
- Managed full sales cycle for waste and recycling services for SME clients, from prospecting to deal closure, demonstrating commitment to environmental solutions.
- Conducted risk assessments and provided waste management advice, linking environmental outcomes to commercial value for clients and influencing senior stakeholders.
- Supported NSW Government educational programs on sustainability in schools, educating stakeholders on environmental impact and practices.
- Led a project to recycle 15 tonnes of train batteries, showcasing hands-on experience in managing sustainability initiatives and problem-solving skills.
- Developed strategies to increase market share and retain portfolio of customers by highlighting the environmental and commercial benefits of services.
Senior Sales Manager
Marriott International
09.2019 - 05.2021
- Strengthened client relationships and developed new business with a focus on long-term, sustainable partnerships.
- Managed an $8M portfolio and developed COVID recovery plans, integrating sustainable practices.
- Executed and promoted Marriott’s loyalty programs, identifying opportunities to link with sustainability initiatives.
- Developed new client portfolios through strategic account management, targeting socially responsible corporate customers.
Business Development Director
Crowne Plaza Perth
07.2017 - 08.2019
- Led commercial team and delivered a $40M strategy plan, incorporating sustainable operational practices.
- Executed hotel plans to drive sustainable practices in daily operations.
- Led a team of 5 covering corporate, meetings, events, marketing, and reservations, fostering a culture of sustainability.
- Won IHG National Award for best Sales & Marketing team, achieved market share metrics and multiple leadership awards.
Key Account Manager, Sales & Marketing Executive
IHG National Sales
07.2014 - 07.2017
- Managed key accounts and developed sustainability programs.
- Launched Shark Finning awareness initiative across Asia, Middle East, and Africa.
- Assisted senior account management team in managing sport accounts and executing partnerships.
Education
Post Graduate Certificate - Sustainability and Climate Emergency
Curtin University
01.2022
Bachelor - Business Administration (Marketing)
Catholic University
01.2008
Accomplishments
● Finalist, NTIA Awards 2024 (National Travel Industry Association) for excellence in client engagement, highlighting strong client relationships in the travel sector.
● IHG National Award for Best Sales & Marketing Team in Australia.
● Won AHA (Australian Hotel Association) Best Marketing Campaign 2018, demonstrating commercial and strategic success.
● Multiple recognitions for leadership and employee excellence, reflecting strong influencing and team management abilities.
Languages
English
Full Professional
Spanish
Native or Bilingual
Timeline
Senior Account Manager - Global Sales
Marriott International
06.2022 - Current
Territory Manager
Veolia/Suez Australia & New Zealand
05.2021 - 06.2022
Senior Sales Manager
Marriott International
09.2019 - 05.2021
Business Development Director
Crowne Plaza Perth
07.2017 - 08.2019
Key Account Manager, Sales & Marketing Executive
IHG National Sales
07.2014 - 07.2017
Post Graduate Certificate - Sustainability and Climate Emergency
Curtin University
Bachelor - Business Administration (Marketing)
Catholic University