Carol Campolonghi

• Led design strategic direction for 'New Quick Consult Requests': Design new patient engagement feature for online consultations, improving patient-doctor communication efficiency, while driving original feature adoption growth x3 times.
• Product Validation and MVP Design: Executed early product validations with practitioners, implementing in-app surveys to scale and speed-up data gathering. Collaborated with engineering to ideate robust, solution-focused designs.
• Rigorous Testing and Customer Feedback Integration: Managed two-sided market usability and beta-tests focusing on a user-centric approach to refine product interface and functionality, significantly enhancing user satisfaction prior to MVP hard launch and securing insights for future product optimisation of this new feature.
• Design System Leadership: Developed comprehensive journey maps to enhance understanding of user experiences and pain points, driving targeted product improvements. Championed the design system's evolution, mentoring designers and promoting design excellence within the company.
• Design-Driven Product Experiments: Led design activities in various A/B test experiments, testing new ideas and features to continuously evolve solutions to better meet user demands and market trends.
• Enhanced Interface Accessibility: Led the initiative to address legacy design issues across the product interface, updating elements to meet AA accessibility standards and ensure a universally usable environment.

• Led design efforts for product onboarding and transfer flow: Directed the design of key onboarding and transfer flows within FX products, significantly enhancing user engagement and conversion rates through intuitive and streamlined experiences, reducing key drop-off onboarding drop-off points by 45% and boosting conversion rates by 20%
• Conducted extensive customer research: Leveraged behavioural analytics, usability testing, interviews, and competitive analysis to drive informed UX and product decisions, ensuring a comprehensive understanding of user needs and market dynamics. This enabled us to implement iterative design improvements in the product.
• Collaborated with cross-functional teams: Worked closely with engineering and product management to align design objectives with business goals and technical feasibility.
• Created wireframes, prototypes, and user flows: Developed these artefacts to gather feedback and validate design concepts, using iterative testing to refine solutions and enhance product usability.
• Contributed to new Product Design System: Created new components and design assets, and standardised existing designs to the 8pt grid rule to ensure consistency and scalability across platforms.

• Led Aged Care Management Systems Product Strategy: Spearheaded the development of new product lines, achieving a 100% increase in customer acquisition.
• Engineered Design Feasibility and Cost-Effectiveness: Collaborated with engineers to ensure that designs were feasible, cost-effective, and aligned with user key strategic problems.
• End-to-end User Research: Led Design Service efforts and product testing to deeply inform and refine design decisions prior to launch.
• UI Optimisation for Increased Feature Adoption: Directed Platform UI enhancements, driving a 150% increase in feature adoption, boosting user engagement and satisfaction.

• Led Product Squad to Boost Paid User Conversions: Guided a product squad through development initiatives, achieving a 30% increase in conversions of paid users.
• Problem Scoping and Experiment Design: Conducted comprehensive primary and secondary market research to accurately scope problem statements and establish product hypotheses for A/B test product experiments.
• Cross-Functional Team Leadership: collaborated with UX researchers, designers, and developers to deliver value through a robust, experiment-driven product optimisation approach.
• Defined and Measured Product Objectives: Established Product Objective Key Results and meticulously measured and continuously reported on the success of product initiatives.

• Foundational UI/UX Design Guidelines and System: Created a design system for the Division's internal BI products, augmenting x3 team productivity and standardizing user experiences.
• Automated Customer Feedback Loops for Rapid Iteration: Implemented automation of feedback loops to gather insights in real-time, enabling quick validation and reiteration of feature improvements with fresh, relevant data.
• Enhanced BI Products Based on UX Research: Made critical design decisions informed by UX research to improve usability, accessibility, and usefulness of the Division’s BI products.

• Designed User-Friendly BI Products for Improved Retention: Developed BI products that boosted end-customer retention by 50% and reduced overdue rates by 65% in under a year.
• Identified Data Trends for Behaviour Forecasting: Analysed data trends and patterns, enhancing the accuracy of forecasts and estimations of user actions.
• Embed Design Thinking into Product Creating / Optimisation: Applied design-thinking methodologies to improve existing dashboards and reports, with demonstrated improvement on accessibility and product adoption.
• Established Feedback Loops for Continuous Improvement: Created feedback loops and tracked user metrics to systematically iterate and enhance BI products.
• Contributed to Service Design Across Departments: Mapped relationships between lead and lag indicators, contributing to team success across sales, marketing, operations, and finance departments.

• Democratised Customer Data for Stakeholders: Leveraged user-cantered design practices to develop BI, Insights products, and data catalogues, improving the quality of work by 300% and halving the time to conversion.
• Data support for Printing Sales Division: Provided ongoing support to the division, significantly cutting costs and reducing time expenditure for team members.
• Delivered Regular Reports to Leadership: Issued daily, monthly, and quarterly reports to Directors and Sales Managers, ensuring timely updates on division performance.

Sabbatical period to practice English and travel through Australia.

• Diverse Client Portfolio: Worked with a variety of clients including small businesses, startups, and agencies, creating websites, logos, and marketing materials. Achieved a 95% client satisfaction rate.
• Managed Multiple Projects Efficiently: Handled multiple projects concurrently, consistently meeting tight deadlines with a strong attention to detail. Delivered projects on time or ahead of schedule in 90% of cases.
• Adopted Design-Thinking for Engaging Outcomes: Utilized design-thinking methodologies to craft loveable designs; engaged clients in co-design workshops, which enhanced client involvement and needs addressed, with an 80% retention rate.

• Produced Targeted Information for Judicial Decisions: Analyzed high volumes of data and legal precedents to deliver optimal quality information tailored for Local and Federal Judges, enhancing the accuracy and relevance of judicial decisions.
• Managed Extensive Research Requests: Successfully delivered over 50 monthly research requests for Judges and Prosecutors throughout Argentina, demonstrating strong organizational skills and commitment to judicial efficiency.
• Analysed Criminal Trends for Legal Investigations: Conducted detailed analyses of criminal trends and patterns for the General Attorney's Office, supporting key legal investigations and strategy development.
• Designed Summaries for Attorney General: Crafted concise, clear summaries of decisions for the Attorney General, which were published on official Public Prosecutor sources, ensuring transparency and public accessibility to judicial decisions.