Carol Fraczek
Surfers Paradise,QLD
Summary
Proven track record in boosting sales and enhancing customer relationships, notably at The Journal of Australian Ceramics, where strategic marketing initiatives led to significant business expansion. Skilled in sales techniques and maintaining professionalism during negotiations, my approach consistently exceeds targets and fosters long-term client loyalty.
I have had over 30 + years of experience working for others and in my own business.
I am self-motivated and hardworking with effective communication and interpersonal talents. I am looking for a new opportunity in real estate to leverage my skills and knowledge.
Overview
42
42
years of professional experience
Work History
Sales & Marketing
The Journal of Australian Ceramics
05.1999 - Current
- Increased a 'not for profit' organisations bottom line, allowing further staff recruitment and expansion.
- Collaborated with the CEO and the editors to align initiatives with overall business goals, ensuring a cohesive approach to driving growth.
- Established product pricing strategies, customer relations and market needs.
- Exceeded sales targets consistently by utilizing proven closing techniques during negotiations with potential clients. Growth from 2 pages to consistently hitting over 25 pages, online and hard copy.
- Strengthened client relationships with regular follow-ups, ensuring timely renewals and upselling opportunities. Fostering trust through strong long term relationships, loyalty and repeat business.
- Established long-term partnerships with key industry influencers that further strengthened the Journals position within the market.
- Aligned sales goals with overarching business objectives by collaborating closely with senior leadership on strategy development.
CF Consulting Organic Wine Business
CF Consulting
06.2010 - 03.2020
- Worked closely with owners, sommelier's, managers, hotels, restaurants, cafes, pubs vineyards and individuals.
- Trained their team members on product knowledge, sales strategies, and exceptional customer service techniques.
- Enhanced employee knowledge and skills by conducting regular staff training sessions on topics such as how to serve and increase sales, winemaking processes, and food pairing techniques.
- Conducted tastings and events, including fund raisers, wine dégustations, wedding wines and in store wine tastings.
- Negotiated favourable pricing structures with suppliers, ultimately benefiting both the store''s bottom line and its customers'' budgets.
- Worked closely with marketing department to develop targeted advertising campaigns geared toward target market.
- Developed greater brand awareness with my own marketing initiatives - using materials customised by myself to accommodate specific clients needs.
- Provided consultation services for clients seeking rare or hard-to-find bottles as gifts or investments.
TV Actor
Ken Sheppard Management
03.1991 - 02.2005
- Exhibited strong professionalism by maintaining punctuality, preparedness, and open communication throughout all stages of the production process.
- Utilized effective time-management strategies to balance concurrent acting/work projects without compromising commitment or quality of work.
- Performed alongside various well-known actors and actresses on tv, films, photographic shoots and commercials, as an extra, featured extra and main role.
- Collaborated with directors and fellow actors to develop engaging character portrayals for stage and screen.
- Attended castings/auditions/jobs in various locations.
Tele Sales Manager
Pacific Knowledge Network Television Training
11.2000 - 10.2002
- Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
- Monitored team performance metrics, identifying areas for improvement and implementing corrective actions.
- Reduced employee turnover rates by cultivating a supportive work environment.
- Strengthened team performance by conducting regular coaching sessions, focusing on sales techniques and product knowledge.
- Consistently exceeded monthly sales targets through effective leadership and strategic planning initiatives.
- Streamlined call centre operations, optimizing staff scheduling and reducing average call wait times.
- Improved overall efficiency of the telesales department by streamlining processes and implementing time-saving tools.
- Mentored junior sales professionals in advanced selling techniques, resulting in accelerated career progression and enhanced contributions to overall team success.
- Streamlined internal sales processes for increased efficiency, resulting in improved productivity and reduced overhead costs.
IT Recruitment Consultant
CRM Consulting
01.1997 - 10.2000
- Expanded the company's client base through targeted business development efforts.
- Contributed to a positive work environment by collaborating with colleagues on cross-functional projects or initiatives related to improving company processes or services.
- Expanded the company''s client base through targeted business development efforts and consistent networking within the IT industry.
- Achieved high levels of client retention and satisfaction through consistent delivery of exceptional recruitment services.
- Collaborated with internal teams to provide comprehensive support throughout the recruitment lifecycle, contributing to overall company success.
- Improved candidate engagement by maintaining regular communication, providing interview guidance, and offering constructive feedback post interviews.
- Conducted thorough candidate screening and assessments, ensuring only the best-suited individuals were presented to clients.
- Increased client satisfaction by providing tailored recruitment solutions for their IT needs.
- Developed strong relationships with clients to understand their unique hiring requirements and preferences.
Air Stewardess
Britannia Airways UK
03.1989 - 03.1990
- Enhanced passenger experience by providing exceptional customer service and attending to individual needs.
- Earned recognition from management for consistently demonstrating outstanding sales skills, teamwork, professionalism, and commitment to customer satisfaction.
- Handled challenging situations calmly, resolving conflicts between passengers or addressing concerns promptly.
- Managed inventory of onboard supplies, tracking usage patterns to minimize waste and optimize restocking procedures.
- Upheld company reputation by adhering strictly to dress codes, grooming standards, and code of conduct protocols.
- Maintained a clean and organized cabin, creating a welcoming atmosphere for guests.
- Provided personalized care for VIP guests, anticipating needs and going above-and-beyond to exceed expectations.
- Supported colleagues during high-pressure situations, maintaining professionalism under all circumstances.
- Assisted travellers with special needs, providing compassionate care while ensuring their safety throughout the journey.
Residential Social Worker
North Yorkshire County Council
07.1982 - 12.1987
- Ensured a safe living environment for residents through vigilant supervision and adherence to established protocols.
- Supported successful transitions into independent living situations through the provision of practical guidance on budgeting, time management, and self-advocacy skills.
- Enhanced communication among staff members, developing a comprehensive reporting system for daily shift updates.
- Implemented crisis intervention techniques effectively to de-escalate situations and maintain safety within the residential facility.
- Regularly attended court proceedings with clients.
- Promoted a culture of continuous improvement by actively seeking feedback from peers, supervisors, and clients regarding service delivery quality.
- Organized recreational activities that promoted social interaction and emotional well-being among residents.
- Collaborated with multidisciplinary teams to provide integrated support services and address residents'' unique needs.
- Contributed positively to the overall community atmosphere by fostering an inclusive, respectful, and supportive living environment for all residents.
- Evaluated progress toward goals regularly, adjusting care plans as necessary to optimize outcomes for each resident.
- Established trust among residents by maintaining confidentiality and demonstrating a non-judgmental attitude when addressing sensitive topics.
- Improved resident well-being by conducting regular individual assessments and creating personalized care plans.
- Increased resident satisfaction by consistently demonstrating empathy, active listening skills, and genuine concern during interactions.
Sales Associate
The Teesside Evening Gazette UK
01.1986 - 03.1987
- Built relationships with customers to encourage repeat business.
- Increased client satisfaction by effectively managing advertising campaigns and ensuring timely delivery of creative materials.
- Negotiated favourable media placements for clients, optimizing campaign budgets and enhancing visibility for target audiences.
- Negotiated favourable media placements for clients, optimizing campaign budgets and enhancing visibility for target audiences.
- Created and presented media and advertising packages to prospective customers.
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
- Made outbound calls to existing customers to upsell advertising packages.
- Helped customers in determining design and layout of sold and spec ads.
- Worked closely with the marketing department to achieve favourable outcomes.
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
- Developed strong relationships with advertisers and negotiated pricing following established procedures.
- Secured on several occasion's 'top team member' and developed successful new features.
- Analyzed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.
Education
REAA Registratioin - Real Estate
Real Estate Assistant Agents
On-Line10.2024
Air Stewardess - Health Safety Customer Service
Britannia Airways Training
Midlands UK04.1988
PCSC Preliminary Certificate in Social Care - Social Care
York College
York UK07.1987
High School Diploma -
Northallerton Grammar School
Yorkshire UK06.1981
Skills
Customer Relations
Sales and Marketing Knowledge/Experience
Sales and Marketing Techniques
Advertising and Marketing
Marketing and promotion ideas
Customer Requirements Understanding
Close Attention to Detail
Presentation and Salesmanship
Additional Information
Experiencing the wonderful life the Gold Coast has to offer for 4 years now and moving into the Meriton Ocean Apartments on The Esplanade has given my husband and I a wonderful verve for life. Knowing the area, the culture and the values and benefits of living in a Meriton apartment would only add value to my role with Eunice's successful team.
Cover Letter
To whom it may concern;
I am writing in response to the position that Eunice made me aware of recently.
I have had various sales roles throughout my career, ranging from newspaper advertising to my current part-time/periodial role with The Journal of Australian Ceramics, which is in it's 24th year. I am looking to take on a new role that encompasses my face to face skills, experience and enjoyment of the sales environment and the people involved.
As an owner, at the Meriton Ocean Apartments, I am ideally positioned and have good knowledge of the location and Meriton as a brand. It has also afforded me the opportunity to interact with the key team players at the sales location, which I feel will enable me to 'fit' in quickly and seamlessly.
I have enrolled in the Real Estate Assistants course and trust that it will be completed by the end of September and ideally look to further my career in due course.
I am available as a part time member of the team and I would be happy to accommodate additional hours/days if required.
Thank you for your consideration, I look forward to hearing from you in due course.
Timeline
CF Consulting Organic Wine Business
CF Consulting
06.2010 - 03.2020
Tele Sales Manager
Pacific Knowledge Network Television Training
11.2000 - 10.2002
Sales & Marketing
The Journal of Australian Ceramics
05.1999 - Current
IT Recruitment Consultant
CRM Consulting
01.1997 - 10.2000
TV Actor
Ken Sheppard Management
03.1991 - 02.2005
Air Stewardess
Britannia Airways UK
03.1989 - 03.1990
Sales Associate
The Teesside Evening Gazette UK
01.1986 - 03.1987
Residential Social Worker
North Yorkshire County Council
07.1982 - 12.1987
REAA Registratioin - Real Estate
Real Estate Assistant Agents
Air Stewardess - Health Safety Customer Service
Britannia Airways Training
PCSC Preliminary Certificate in Social Care - Social Care
York College
High School Diploma -
Northallerton Grammar School
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