Carole Smith
Carrara,QLD
Summary
Dynamic Senior Marketing Manager with a proven track record, excelling in data-driven strategies, market intelligence and strategic planning. Successfully implemented analytics tools to enhance decision-making, driving significant improvements in marketing performance.
Utilizes market research to inform data-driven decisions across the business.
Known for collaborating across teams to ensure insights are actionable and aligned with business goal. Skilled in relationship building and problem solving
Overview
24
24
years of professional experience
Work History
Senior Marketing Manager
Kerry Group
01.2017 - Current
- Creation and execution of Data Centre of Excellence delivering best in class outside-in data strategy for the business, leveraging commercially relevant market data to build a robust data framework
- Managed Data & Insight (SaaS) vendor relationships effectively to meet the needs of the global marketing team while maintaining budget constraints.
- Implemented data-driven decision making by using analytics tools to track performance and adjust strategies accordingly.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Analyzed sales and marketing data for improved strategies.
Marketing Specialist
Kerry Group
12.2013 - 12.2017
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Present insightful and tailored customer presentations, highlighting innovative solutions and strategies to address customer challenges to drive sales conversions
- Utilised analytics tools to interpret complex datasets, identifying patterns and trends that informed strategic decisions.
- Delivered annual strategic planning by providing expert guidance on market conditions, customer needs, and competitive landscape
- Conduct comprehensive market research to identify consumer trends and insights, informing product development and marketing campaigns
Category Manager
Unilever Ireland
04.2008 - 10.2013
- Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions
- Monitored industry trends to identify new business opportunities and emerging product categories for expansion.
- Built strong relationships with key retailers to foster collaborative partnerships for mutual success in growing the category''s performance.
Category Executive
Unilever Ireland
04.2001 - 09.2008
- Optimized SKU assortments based on sales data analysis, resulting in higher turnover rates and improved margins.
Education
Bachelor of Science - Marketing
Dublin Institute of Technology/Trinity College
Dublin05-1998
Skills
- Market Intelligence
- Insight into Actions
- Data Analysis and Interpretation
- Relationship Building
- Project Management
- Strong Communication
- Strategic Planning
- Stakeholder Engagement
- Food Industry Expert B2C and B2B
Affiliations
- Member of the Australian Marketing Institute
Timeline
Senior Marketing Manager
Kerry Group
01.2017 - Current
Marketing Specialist
Kerry Group
12.2013 - 12.2017
Category Manager
Unilever Ireland
04.2008 - 10.2013
Category Executive
Unilever Ireland
04.2001 - 09.2008
Bachelor of Science - Marketing
Dublin Institute of Technology/Trinity College
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