Carolina Borrell Penades
MELBOURNE,VIC
Summary
Results-driven sales leader bringing demonstrated record of progressive growth and accomplishment in Education industry. Proactive manager and strategic problem-solver with record of achieving challenging profit goals while consistently acquiring new customers and expanding operations. Tenacious in pursuing new revenue streams and sales opportunities.
Overview
18
18
years of professional experience
Work History
Director
AussieHouse Pty Ltd
Melbourne, VIC
11.2024 - Current
- Led strategic initiatives for global education programs and curriculum development.
- Oversaw departmental operations, ensuring alignment with organizational goals and standards.
- Developed partnerships with international educational institutions to expand program offerings.
- Managed budgets and resources for various educational projects and initiatives.
- Implemented policies to improve program effectiveness and enhance student engagement.
- Evaluated emerging educational trends to inform strategic planning and innovation efforts.
Regional Manager SUBCONTINENT, LATAM & EUROPE
International House Sydney
Melbourne, VIC
07.2021 - 11.2023
- Tracked monthly sales to generate reports for business development planning.
- Established customer-centric focus throughout IH culture to build loyalty and retention.
- Maintained professional network of potential clients and business opportunities.
- Retained clients and obtained referrals by promptly resolving customer complaints, providing value and promoting quality.
- Cultivated strong professional relationships with industry partners and created focused campaigns to drive business development.
- Addressed customer concerns immediately and promptly resolved issues to boost client satisfaction.
- Stayed up to date on company products and services to support sales objectives.
- Continuously met sales goals via strategic prospecting.
Director
THINK THANK GLOBAL EDUCATION
MERMAID BEACH, Queensland
07.2020 - 07.2021
- Coordinated work of lighting and sound crews to streamline production operations.
- Developed organization's mission and vision statements for all employees.
- Managed tasks to reach community census goals through outreach, inside sales, lead generation and lead conversion.
- Built strong network of outside referral sources within community.
National Sales Director
DO IT GLOBAL AGENCY
BROADBEACH WATERS, Queensland
05.2019 - 06.2020
- Researched and identified potential customers and new market opportunities on continuous basis to maintain sustained revenue growth.
- Maintained sales volume and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors.
- Drove business development by cultivating strong supplier relationships and executing benefit-oriented sales presentations to prospects.
NATIONAL MARKETING HEAD
ST PETER INSTITUTE
MELBOURNE, Victoria
03.2015 - 05.2019
- Worked closely with team members to deliver project requirements, develop solutions and meet deadlines.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Managing sales teams and support them to reach the target.
- Sales report to Management
- Creating new sale strategies with Management
SALES EXECUTIVE OFFICER
SOUTHERN CROSS EDUCATION INSTITUTE
Melbourne, Victoria
08.2013 - 03.2015
- Worked closely with team members to deliver project requirements, develop solutions and meet deadlines.
- Improved customer satisfaction by finding creative solutions to problems.
- Improved profit margins by streamlining operations and workflow and negotiating competitive vendor contracts.
Sales Manager
RIBETES MORA SA
ONTINYENT, VALENCIA (SPAIN)
03.2008 - 03.2012
- Developed and implemented new sales strategies to update product lines.
- Created and finalized quotes to complete deals between company, vendors and customers.
- Streamlined new market entry processes by developing and implementing forecast order system.
- Maintains professional network of potential clients and business opportunities.
Sales Manager
Ribetes Mora s.a
Valencia, SPAIN
03.2007 - 03.2012
- Supported all sales team members to drive growth and development.
- Elevated sales by being part of complete sales cycle process.
- Created and finalized quotes to complete deals between company, vendors and customers.
- Generated sales by executing complete sales cycle process and break-even rate-tracking through contract negotiations and close.
Education
BBA - BUSINESS
CATHOLIC UNIVERSITY OF VALENCIA
09.2000
Skills
- Key account management
- CRICOS courses knowledge
- Education sales
- Revenue and sales projections
- Cross-cultural sales background
- Multidisciplinary team leadership
- Market and competitive analysis
- Promotional sales events
- Sales process
- Languages: Spanish mother tongue, English advanced level
Timeline
Director
AussieHouse Pty Ltd
11.2024 - Current
Regional Manager SUBCONTINENT, LATAM & EUROPE
International House Sydney
07.2021 - 11.2023
Director
THINK THANK GLOBAL EDUCATION
07.2020 - 07.2021
National Sales Director
DO IT GLOBAL AGENCY
05.2019 - 06.2020
NATIONAL MARKETING HEAD
ST PETER INSTITUTE
03.2015 - 05.2019
SALES EXECUTIVE OFFICER
SOUTHERN CROSS EDUCATION INSTITUTE
08.2013 - 03.2015
Sales Manager
RIBETES MORA SA
03.2008 - 03.2012
Sales Manager
Ribetes Mora s.a
03.2007 - 03.2012
BBA - BUSINESS
CATHOLIC UNIVERSITY OF VALENCIA
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