Carolina Cubillos
Senior Integrated Designer
Edithvale,VIC
Summary
Dynamic Integrated Graphic Designer with a robust background in digital marketing, visual communication, branding, e-commerce, and UX design. A strong passion for blending creativity with strategic thinking and cutting-edge technologies drives the development of innovative, results-oriented solutions. Expertise in crafting integrated B2B and B2C campaigns leverages AI tools, data insights, and SEO-focused design to amplify brand presence, optimize workflows, and create compelling visual narratives. Committed to delivering impactful designs that resonate with audiences and elevate brand experiences.
Visit: https://www.carolinac.design/
LinkedIn: https://www.linkedin.com/in/carolinajcub/
Overview
15
15
years of professional experience
2
2
Certifications
2
2
Languages
3
3
years of post-secondary education
Work History
Digital Marketing Specialist
Design Consultancy
09.2023 - Current
- Creative Strategy & Leadership: Spearheaded the conceptualisation and development of digital marketing projects for travel and lifestyle brands, leading the design of high-impact assets including social graphics, video reels, and infographics.
- Brand Stewardship & Compliance: Managed end-to-end creative workflows and asset libraries to ensure 100% brand consistency and copyright compliance across all print and digital media.
- Digital Performance Optimisation: Leveraged SEO, audience analytics, and digital marketing best practices to significantly enhance campaign visibility and user engagement across web and social platforms.
Graphic Designer for Asia Pacific
MiTek Australia Ltd.
01.2021 - 09.2023
- Regional Brand Custodianship: Acted as the primary brand custodian for MiTek APAC, ensuring 100% design consistency and excellence across Australia, New Zealand, Vietnam, and Japan.
- Multi-Channel Creative Delivery: Developed and delivered high-quality, end-to-end design solutions for diverse briefs, including marketing collateral, large-scale exhibition/event design, and retail packaging.
- Strategic Marketing Support: Produced high-impact visual assets for advertising and publications, ensuring all creative output aligned with regional marketing objectives and brand standards.
Digital Engagement and Communications Officer
Trust for Nature Victoria
01.2018 - 09.2020
- User-Centred Digital Design: Designed high-performing digital communications, including EDMs, video content, and CMS assets, applying UX principles to enhance usability, navigation, and audience engagement.
- Data-Driven Campaign Optimisation: Spearheaded the production of visual fundraising campaigns, utilising performance analysis and reporting to iteratively optimise donor experience and conversion rates.
- Accessibility & Compliance: Collaborated with senior staff to drive traffic to digital platforms (webinars, podcasts, social media) while ensuring all content adhered to Web Content Accessibility Guidelines (WCAG) and best-practice UX insights.
- Marketing Automation: Developed visual and written content for automated donor journeys, ensuring consistent brand identity and clear, user-centred messaging across all automated touchpoints.
Senior Graphic Designer
Clifford Hallam Healthcare (CH2)
05.2016 - 12.2017
- Segmented B2B & B2C Collateral: Developed targeted marketing collateral for diverse audience segments, including medical practitioners, aged care communities, and NDIS providers, ensuring messaging was tailored to specific healthcare industry needs.
- Digital Sales Enablement: Orchestrated the planning and execution of digital campaigns, encompassing web development, multimedia presentations, and digital sales tools designed to drive business objectives and stakeholder engagement.
- Brand Governance: Spearheaded the creation, implementation, and maintenance of comprehensive brand style guides, ensuring rigorous visual consistency across all digital and print channels.
- Project & Event Management: Managed complex creative projects and event calendars within strict scope, budget, and timeline constraints, coordinating with cross-functional stakeholders to ensure seamless implementation.
Senior Graphic & Digital Designer (Contractor)
Solar360
09.2014 - 10.2016
- Multi-Channel Campaign Design: Directed the design and development of B2B and B2C promotional materials, including high-conversion EDMs, SEM campaigns, and digital display advertising.
- Web Design & Digital Asset Production: Managed end-to-end web content updates, including advanced photo manipulation, retouching, and asset optimisation to ensure high-quality visual standards across digital platforms.
- Client Relationship Management: Acted as a primary point of contact for clients, providing creative advocacy and strategic design advice to enhance the customer experience (CX) and foster long-term partnerships.
Design and Marketing Coordinator
Solar360
01.2011 - 06.2013
- Integrated Campaign Management: Orchestrated the end-to-end design and implementation of multi-channel marketing campaigns, ensuring alignment between creative output and strategic business goals.
- Digital Ecosystem Administration: Managed the setup and monitoring of online marketing systems, ensuring technical infrastructure supported seamless lead generation and campaign tracking.
- E-commerce & Web Governance: Overseed comprehensive web content management, including product information, pricing strategies, and online store optimisations to drive sales and improve user navigation.
- Multimedia Digital Comms: Produced engaging online communications including EDMs, SEM assets, and webinar visuals, tailored to increase audience retention and digital footprint.
- Performance Analytics & Insights: Conducted in-depth analysis and reporting of web traffic, audience behaviour, and lead generation, translating raw data into actionable insights for product and marketing strategies.
- Event & Experiential Marketing: Developed integrated marketing collateral for high-profile events, conferences, and workshops to enhance brand presence and delegate engagement.
Education
Graduate Diploma - User Experience Design
02.2022 - 10.2022
Online
Graduate Diploma - Social Media Marketing
03.2020 - 09.2020
Online
Graphic Design Recognition of Bachelor Degree - Graphic Design
06.2012 - 07.2012
Master of Arts - Communication Design
07.2010 - 11.2011
Postgraduate - Marketing Management
02.2007 - 11.2007
Skills
Content Creation
Digital Marketing
Communications Design
B2B & B2C Marketing
Email Marketing & EDMs
AI-assisted Design & Automation
Project Management
Digital engagement
Not-for-profit
Microsoft Office 365
UX Design & User-Centered Design
Branding & Corporate Identity
Creative Thinking
Social media marketing
SEO
Certification
2026 Victoria Driver Licence
Languages
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Digital Marketing Specialist - Design Consultancy
09.2023 - Current
UX Design Institute - Graduate Diploma, User Experience Design
02.2022 - 10.2022
Graphic Designer for Asia Pacific - MiTek Australia Ltd.
01.2021 - 09.2023
RMIT University - Graduate Diploma, Social Media Marketing
03.2020 - 09.2020
Digital Engagement and Communications Officer - Trust for Nature Victoria
01.2018 - 09.2020
Senior Graphic Designer - Clifford Hallam Healthcare (CH2)
05.2016 - 12.2017
Senior Graphic & Digital Designer (Contractor) - Solar360
09.2014 - 10.2016
Vetassess - Graphic Design Recognition of Bachelor Degree, Graphic Design
06.2012 - 07.2012
Design and Marketing Coordinator - Solar360
01.2011 - 06.2013
Swinburne University of Technology - Master of Arts, Communication Design
07.2010 - 11.2011
Jorge Tadeo Lozano University - Postgraduate, Marketing Management
02.2007 - 11.2007