Carolina Zapata
Southbank,VIC
Summary
Marketing professional with over 3 years of experience in marketing strategies. Expertise in market research, development of advertising campaigns, and data analysis for strategic decision-making. Demonstrated ability to increase brand visibility and generate measurable results. Proficient in the use of analytics tools and digital marketing software. Results-oriented, creative, and possessing exceptional communication skills.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Professional
Linea Directa S.A
01.2022 - 11.2022
- Strategic management of brand line
- Guarantee product assortment that allows reaching the sales goal
- Research market trends for the annual marketing plan
- Analyze the indicators of each campaign according to the different business variables
- Analyze the competition and identify competitive advantages
Brand Analyst
PREBEL S.A
09.2019 - 01.2022
- Support the construction and execution of the pieces required for the marketing plan activities, such as merchandising
- Price check and competitor analysis
- Keep control over the sell in and sell out of the brand
- Send coding samples and formats to clients related to new releases
- Work with social media strategist to drive creative optimization across social platforms
Portfolio Assistant
Grupo Familia S.A
12.2018 - 06.2019
- Send samples and gifts to the stakeholders
- Keep the company's virtual catalogue updated, with the relevant models and arts
- Execution of monthly sampling
- Tracking expired and obsolete batches
- Pricing strategy alignment
- Portfolio demand management
Education
PROFESSIONAL STUDIES - ENGINEERING MANAGEMENT
NATIONAL UNIVERSITY OF COLOMBIA
COLOMBIA12.2019
CERTIFICATE OF COMPLETION - GENERAL ENGLISH
ILSC AUSTRALIA
Melbourne, VIC09.2023
Skills
- Product Marketing
- Customer Research
- Database Management
- Campaign Management
- Pricing Structures
- Strategic Planning
- Marketing and Advertising
- Business Administration
- Market Trend Analysis
Certification
- Microsoft Excel Advanced Training
- Coding and macros on Excel level I
- Social interchange in the project “New Beginning” of AIESEC
- Interchange from National university to EAFIT
Languages
Spanish
Native or Bilingual
English
Full Professional
Timeline
Marketing Professional
Linea Directa S.A
01.2022 - 11.2022
Brand Analyst
PREBEL S.A
09.2019 - 01.2022
Portfolio Assistant
Grupo Familia S.A
12.2018 - 06.2019
PROFESSIONAL STUDIES - ENGINEERING MANAGEMENT
NATIONAL UNIVERSITY OF COLOMBIA
CERTIFICATE OF COMPLETION - GENERAL ENGLISH
ILSC AUSTRALIA
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