Caroline Jones
15A Solander Street, Matraville,NSW
Summary
Self-motivated professional successful in seizing viable opportunities for expansion and innovation in business. Background in increasing profits, reducing costs and transforming customer service standards. Experienced in leading and supervising operational and sales teams. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
25
25
years of professional experience
Work History
Owner/Director
Carrington Mason Pty Ltd
10.2010 - Current
- Launched a range of premium Cocktail Syrups into the markets and grown sales to 10,000 cases PA across 6 countries.
- Responsible for all supply chain functions to verify inventory levels and budget adherence.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Leveraged professional networks and industry knowledge to strengthen client and supplier relationships.
- Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
- Drive business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns.
- Assisted with sales and marketing strategies to foster achievement of revenue goals.
- Optimized cash flow management through diligent monitoring of receivables, payables, and investment activities.
- Developed accurate monthly forecasts using historical data trends combined with current market conditions for enhanced decision-making capabilities.
- Proactively monitored industry trends to identify new revenue streams or cost-saving initiatives that would benefit the company''s bottom line.
- Managed day-to-day business operations.
Group Account Director
Zoo Republic
05.2009 - 10.2010
- Directed account teams to achieve challenging profit targets by strategically evaluating options and implementing optimal solutions.
- Coordinated with department heads to develop agency revenue streams and long-term strategies.
- Created effective, strategically-sound and innovative marketing communications plans.
- Cultivated long-lasting relationships with key industry partners, facilitating collaboration on mutually beneficial projects.
- Provided guidance to a team of 8 junior account managers, fostering professional growth and enhancing overall team performance.
- Worked effectively with senior-level clients such as executives to build trusting and long-lasting relationships with key accounts.
- Spearheaded new business development efforts, contributing significantly to company growth through successful pitches and proposals.
- Managed budgets and resources for multiple accounts, consistently meeting or exceeding financial targets while minimizing expenses.
National On-Premise Strategy Manager
Coca Cola Amatil
08.2007 - 04.2009
- Mentored junior team members, providing guidance on best practices and professional development opportunities.
- Presented regular progress updates to senior leadership, facilitating informed decision-making regarding resource allocation and strategic direction setting.
- Aligned company objectives with employee performance metrics, driving accountability and productivity improvements across the organization.
- Conducted regular performance reviews to evaluate progress toward goals, making necessary adjustments as needed.
- Enhanced competitive positioning by conducting in-depth industry analysis and identifying key trends.
- Built strong relationships with key stakeholders, fostering collaboration and alignment across the organization.
- Achieved strategic business growth by identifying market opportunities and implementing new initiatives.
- Increased market share by developing targeted marketing strategies based on consumer insights.
On-Premise Focus Team Manager
Maxxium Australia
02.2004 - 08.2007
Brand Marketing Manager
Montpeliers Edinburgh
10.1999 - 01.2003
Education
Diploma - Interior Design
Institute of Interior Design
Sydney, NSW2025
Bachelor of Arts - Business Studies
Napier University
Edinburgh, Scotland, UK1999
7 Higher Levels
Millburn Academy
Inverness, Scotland, UK1994
Skills
- Product Strategy
- Growth Strategies
- Operational Efficiency
- Strategic Partnerships
- Customer Segmentation
- Teamwork and Collaboration
- Decision-Making
- Business Development
- Business Analysis and Reporting
Hobbies
Architecture, Interior Design, Fashion, Travel, Reading, Family
Timeline
Owner/Director
Carrington Mason Pty Ltd
10.2010 - Current
Group Account Director
Zoo Republic
05.2009 - 10.2010
National On-Premise Strategy Manager
Coca Cola Amatil
08.2007 - 04.2009
On-Premise Focus Team Manager
Maxxium Australia
02.2004 - 08.2007
Brand Marketing Manager
Montpeliers Edinburgh
10.1999 - 01.2003
Diploma - Interior Design
Institute of Interior Design
Bachelor of Arts - Business Studies
Napier University
7 Higher Levels
Millburn Academy
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