Carrie Kopp
Port Macquarie,NSW
Summary
Dynamic and results-driven Sales Executive with a proven track record in managing high-performing branded retail stores across diverse product segments. Skilled in strategic planning, partner relationship management, and driving sales and service excellence. Adept at executing quarterly business plans, coaching store leaders, and aligning partner operations with corporate objectives. Known for fostering strong stakeholder engagement, delivering customer-first outcomes, and leading with integrity in fast-paced, customer-centric environments.
Overview
23
23
years of professional experience
Work History
Retail Partner Executive
Singtel Optus
04.2022 - Current
- Primary relationship manager for Optus-branded retail partner stores within my territory to drive high performance, engagement, and alignment between Optus and its retail partners.
- Relationship manager for allocated Optus branded retail partner stores. Focused on building high-performance, engaged partnerships through proactive leadership, trust, and strong alignment to Optus objectives.
- Accountable for achieving key business targets, including new sales, customer retention, sales and service experience, and compliance with Optus sales frameworks and quality assurance standards.
- Partnered closely with retail business owners to identify improvement opportunities, embed best-practice operating models, and maximise store profitability in line with Optus strategy.
- Acted as the voice of retail partners within Optus, effectively representing partner feedback, insights, and priorities to influence decision-making and outcomes.
- Built strong, trusted relationships with store owners and teams through proactive leadership, timely issue resolution, and effective escalation where required.
- Fostered a growth mindset and continuous improvement culture by challenging current performance, innovating with data-led insights, and focusing on customer-centric outcomes.
- Ensured operations were conducted with integrity, maintaining high standards of compliance, governance, and customer experience across all partner stores.
Licenced Business Executive
Singtel Optus
08.2013 - Current
- Drove customer satisfaction and market growth by leveraging deep understanding of local communities, customer behaviours, retail trends, and competitive dynamics to identify and capitalise on new market opportunities.
- Ensured consistently high standards of retail execution across franchise stores, including store presentation, visual merchandising, product knowledge, sales capability, and customer service performance.
- Delivered sales, customer, and market share targets by partnering with franchisees to set KPIs, incentive programs, and clear performance timelines, while driving growth in mature and regional markets.
- Built high-performing, customer-focused teams by coaching franchise owners and store managers, leading change initiatives, identifying and developing talent, and aligning people strategies to business objectives.
- Led franchise relationship management through structured call and visit cycles, business planning, and performance reviews, ensuring alignment to Optus strategy, brand standards, and franchise agreements.
- Drove operational excellence by improving systems and processes, supporting franchise back-office operations, and proactively identifying and removing performance barriers.
Local Channel Execution Manager
Singtel Optus
07.2018 - 03.2022
- Led customer revenue growth across a defined geographic region by overseeing the operational performance, sales delivery, and customer experience of Optus Consumer and SMB retail channels.
- Owned execution of local demand-generation strategies, including regional marketing campaigns, promotions, events, sponsorships, and advocacy initiatives to drive traffic and consideration across all Optus channels.
- Held direct accountability for branded retail store sales, service performance, and customer experience, including delivery of Quarterly Business Plans and leadership of partner or RetailCo-managed stores.
- Maintained shared accountability for non-branded retail, Mass Market, SMB, and digital channels by building strong local partnerships, ensuring compliance, supporting merchandising and capability uplift, and cascading national strategy locally.
- Planned and executed local advertising and channel execution plans in collaboration with national and regional teams, leveraging deep understanding of local demographics, customer behaviour, and community engagement to maximise commercial outcomes.
Marketing Consultant/New Business Development
Living Social
07.2012 - 07.2013
- Develop a sustained pipeline of accounts by actively prospecting via cold-calls, lead follow-ups, personal relationships and executive introductions to independently close contracts at a close frequency and value to meet or exceed productivity and quota expectations.
- Comprehensive understanding of Social Media as an advertising tool.
- Aggressively research, develop and cultivate leads for Living Social Deals using a variety of online and offline sources.
- Meet and strive to exceed individual monthly, quarterly and annual sales goals.
- Qualify prospective clients by phone and close deals in person.
- Use consultative sales skills to assess Merchants goals, purpose and customized Living Social solution and obtain commitment.
- Manage relationships with established clients and construct proposals and contract within the selling guidelines to develop and maintain a book of business and pipeline.
- Communicate ongoing contracts and sales activities utilizing Salesforce.com.
- Provide ongoing and up-to-date documentation to the operations team and regularly collaborate best deal strategies.
- Present Living Social as a unique, captivating and leading opportunity for businesses to acquire new clients.
Business Development Executive Small Business
Singtel Optus
06.2010 - 05.2012
- Driving Sales within the Yes Optus Retail Franchisee Stores in NSW to achieve or exceed the AOP targets set for the state of NSW across Channels for Mobile, Wireless, Fixed line, Broadband and data penetration.
- Built and managed key relationships with Yes Optus franchisees, state managers, franchisee business executives, and area managers to drive aligned outcomes.
- Led SMB category management across stores, acting as product specialist to increase SMB focus, capability, and sales performance within the channel.
- Developed and executed account plans, including store benchmarking, gap analysis, succession planning, and quarterly performance reviews with franchisees.
- Assessed store capability and performance, identifying training needs and coordinating targeted coaching to uplift underperforming stores.
- Delivered regular performance and insight reporting to national leadership, supported local area marketing execution, negotiated customer solutions, and provided market, competitor, and product feedback to inform Optus strategy.
Sales Exec for Consumer Indirect Partners
Singtel Optus
04.2008 - 05.2010
- Driving Mobile, Wireless, Broadband, Fixed line, Mobile Data, SMB products and Prepaid Sales within various Channels including Allphones, Telechoice, Strathfield, Network Communications, Harvey Norman, M8 and Apple as well as the State lead and Account Manager for the Allphones Calls Centre.
Sales Exec for Consumer Indirect Sales – Strathfield Car Radios Account Manager
Singtel Optus
09.2006 - 04.2008
- Driving Sales within the Strathfield Car Radio Sales Channel for Telephony, Broadband, Mobile, Wireless Products, Small to Medium Business’s Products and Prepaid.
Executive Assistant to the Director of Consumer Sales and the National Sales Manager
Singtel Optus
05.2003 - 09.2006
- Managed complex diary commitments for two executives, ensuring optimal scheduling and time management.
- Coordinated extensive domestic and overseas travel arrangements to enhance efficiency.
- Facilitated meetings by coordinating schedules and documenting minutes and action items.
- Oversaw corporate hospitality for Consumer Sales Division, enhancing client engagement.
- Monitored and responded to incoming emails, maintaining effective communication flow.
- Communicated with Management Team on behalf of Director regarding business-related matters.
- Administered monthly expense claims and approved annual leave for Directors' direct reports.
- Managed office operations, ensuring smooth workflow and client liaison.
Executive Assistant to the Marketing Director & Team of six
Macquarie Bank
01.2003 - 05.2003
- Diary Management.
- International & domestic travel arrangements.
- Screening and managing telephone enquiries.
- Organisation of Management meetings.
- PowerPoint presentations.
- General administration.
- Preparation of Management meetings, agendas and minutes.
- Expense Management and budget monitoring.
- Dictaphone.
- Preparation of Monthly Board Packs.
- Staff sick leave.
Education
Diploma of Project Management BSB51504 -
Australian College of Project Management
07.2006
Advanced PowerPoint Certificate -
Forrest Training Group
01.2002
Accredited Senior First Aid Certificate -
01.1994
Skills
- Sales strategy
- Retail performance
- Market research
- Business planning
- Compliance management
- Stakeholder engagement
- Change management
- Coaching and mentoring
- Negotiation skills
- Key client relationships
- Recruitment and hiring
- Strategic planning
- Innovation mindset
- Business development
- Marketing
- Client relationship management
- Operations management
- Account management
- Company processes and procedures
- Teamwork and collaboration
- Self motivation
Timeline
Retail Partner Executive
Singtel Optus
04.2022 - Current
Local Channel Execution Manager
Singtel Optus
07.2018 - 03.2022
Licenced Business Executive
Singtel Optus
08.2013 - Current
Marketing Consultant/New Business Development
Living Social
07.2012 - 07.2013
Business Development Executive Small Business
Singtel Optus
06.2010 - 05.2012
Sales Exec for Consumer Indirect Partners
Singtel Optus
04.2008 - 05.2010
Sales Exec for Consumer Indirect Sales – Strathfield Car Radios Account Manager
Singtel Optus
09.2006 - 04.2008
Executive Assistant to the Director of Consumer Sales and the National Sales Manager
Singtel Optus
05.2003 - 09.2006
Executive Assistant to the Marketing Director & Team of six
Macquarie Bank
01.2003 - 05.2003
Diploma of Project Management BSB51504 -
Australian College of Project Management
Advanced PowerPoint Certificate -
Forrest Training Group