Caryanne Cleevely
St Ives,Australia
Summary
Professional marketer with focus on driving strategic growth and brand recognition. Skilled in developing comprehensive marketing strategies, leading cross-functional teams, and adapting to changing market dynamics. Strong emphasis on collaboration, delivering measurable results, and fostering high-performance culture. Adept in digital marketing, campaign management, and market analysis.
Overview
12
12
years of professional experience
Work History
National Marketing Manager
Storeplan Pty Ltd
03.2024 - Current
- Company Overview: Storeplan Pty Ltd is a well-established Australian family-owned business with over three decades of expertise in providing comprehensive warehousing and storage solutions across the commercial and industrial sectors.
- Architect and execute a comprehensive 3-year marketing strategy, establishing market positioning frameworks that significantly enhance brand visibility and expand customer acquisition channels – 30% YoY pipeline growth in my first 12 months achieved.
- Conduct full analysis and market research for strategy to re-brand and position company for growth and future change.
- Created and implemented new company brand in the market.
- Partner directly with field sales teams on strategic account management initiatives, developing targeted engagement strategies that strengthen brand awareness and improve competitive positioning within key market segments.
- Leverage extensive industry association networks and key business relationships to identify and develop new marketing opportunities, creating strategic partnerships that expand market reach and enhance industry positioning.
- Refine and optimise sales pipeline processes and lead enquiry acquisition systems, implementing targeted qualification frameworks that ensure generated leads are precisely aligned with ideal customer profiles and business objectives.
- Strategically manage annual marketing investment, implementing budget optimisation processes and resource allocation models that improved cost efficiency while maintaining campaign effectiveness.
- Build and implement a high-performing marketing plan, establishing structured operational workflows and performance management systems that accelerate campaign delivery timelines.
- Direct competitive intelligence initiatives and market analysis projects, identifying strategic growth opportunities that inform targeted digital marketing campaigns and enhanced lead generation capabilities.
- Foster cross-functional collaboration with sales leadership, aligning marketing initiatives with business objectives through improved communication protocols and joint planning processes.
Marketing Manager, ANZ & Asia Regional Lead
NCH Asia
01.2016 - 01.2024
- Company Overview: NCH is a global American corporation operating in over 55 countries, delivering specialised solutions across four key business units: water treatment, industrial maintenance, lubricants, and facilities management services to diverse industrial markets.
- Developed and implemented integrated marketing strategies across 4 distinct business units and multiple regional markets, optimising resource allocation and campaign performance within local and regional budget framework.
- Planned, managed, and executed large-scale industry tradeshows and comprehensive customer channel events, successfully coordinating logistics and stakeholder management for events with 300+ attendees while driving measurable account growth and market penetration.
- Created and managed industry-specific and product-focused webinar programs targeting key decision-makers, developing educational content that addressed critical business challenges and positioned NCH as a thought leader in target markets.
- Orchestrated annual sales-focused and customer engagement events designed to accelerate account development and channel growth, implementing strategic programming that strengthened customer relationships and expanded market share.
- Led digital transformation initiatives utilising advanced analytics platforms, establishing data-driven decision-making processes that enhanced campaign optimisation capabilities.
- Led and mentored a diverse cross-functional team of 8 professionals, implementing collaborative frameworks that strengthened sales-marketing alignment and drove strategic market expansion.
- Oversaw comprehensive localisation programs for marketing materials across diverse regional markets, establishing brand governance standards and quality assurance processes that maintained consistency while achieving high client satisfaction.
- Collaborated with agencies to create targeted content for advertising, promotion, and branding initiatives, implementing integrated campaigns across multiple platforms and website channels to maximise market impact and engagement.
- Negotiated strategic partnerships with external agencies and vendors, streamlining campaign execution processes and implementing cost management strategies while maintaining premium deliverable standards.
Marketing & Communications Manager
Fineseat
01.2014 - 01.2016
- Company Overview: Fineseat is a leading Australian commercial furniture manufacturer established in 1986, specialising in bespoke upholstery and seating solutions with local Sydney-based manufacturing capabilities and a strong focus on quality, design innovation, and customised project delivery.
- Led integrated B2B and B2C marketing initiatives, developing comprehensive campaign strategies that utilised optimised social media approaches to drive sustainable sales growth.
- Managed large-scale event operations including annual furniture fair showcases, overseeing project logistics, stakeholder coordination, and attendee engagement for 500+ participants.
- Developed and implemented strategic content marketing frameworks, creating targeted content strategies and email marketing campaigns that significantly enhanced website traffic and audience engagement.
- Collaborated with sales leadership to establish data-driven customer persona development processes, enhancing campaign targeting precision and improving customer retention strategies.
- Directed comprehensive website redesign project, managing vendor relationships and user experience optimisation initiatives that improved online conversion performance and digital presence.
Education
Bachelor of Arts - Visual Brand Communication
AAA School of Advertising
Johannesburg, South Africa12-2009
Advanced Diploma - Marketing Communication
International Advertising Association
New York, USA12-2009
Diploma - Business Management & Administration
Damelin
Johannesburg, South Africa12-2005
Skills
- Collaborative leadership
- Multi-channel lead generation and management
- Customer engagement strategies
- Channel partnership development
- Execution of diverse events
- Budget management
- Analytical market intelligence
- Campaign performance enhancement
- Cross-platform content development
- Proficient in Adobe Illustrator, Photoshop, and InDesign
- CRM management
- Creative direction
Accomplishments
- Achieved 30% growth YoY within first 12 months of marketing strategy implementation with accuracy and efficiency.
- Used Microsoft Excel to develop marketing budget plan vs actual, ROI tracking spreadsheets.
- Collaborated with management and sales teams in the development of total rebrand for company.
- Supervised team of 20 staff members in sales of digital multi-function hardware and ROI investment projects.
- Mentored and led team of 8 staff members in regional marketing team projects for multi-media, events and website.
Languages
Fluent English (Native), Afrikaans
Interests
- I enjoy sketching and drawing, which helps improve my creativity and attention to detail
- Crafting and DIY Projects
- Learning new cooking techniques and expanding my culinary skills
- Growing herbs, vegetables, or fruits in home gardens
- I enjoy cooking for friends and family gatherings
- Kayaking
- Enjoy hobbies that combine physical activity with outdoor exploration
Timeline
National Marketing Manager
Storeplan Pty Ltd
03.2024 - Current
Marketing Manager, ANZ & Asia Regional Lead
NCH Asia
01.2016 - 01.2024
Marketing & Communications Manager
Fineseat
01.2014 - 01.2016
Bachelor of Arts - Visual Brand Communication
AAA School of Advertising
Advanced Diploma - Marketing Communication
International Advertising Association
Diploma - Business Management & Administration
Damelin
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