CASANDRA LOUGHTON
INNALOO,WA
Summary
A results-driven sales and business professional with a strong background in sales management, entrepreneurship, and customer engagement. Adept at developing and maintaining client relationships, implementing effective marketing strategies, and driving business growth. Highly organised with strong leadership skills, demonstrated through experience in business ownership, community leadership, and sales management. Seeking a part-time role that leverages my skills in sales, administration, or customer service.
Overview
15
15
years of professional experience
Work History
Various Roles
P&C President & Community Leadership
01.2022 - Current
- Organised and led multiple successful community and school events, demonstrating project management and leadership skills
- Managed fundraising initiatives, stakeholder engagement, and event logistics
- Developed strong relationships within the local community, fostering collaboration and engagement
State Sales Manager
DuluxGroup
01.2015 - 01.2017
- Led sales operations across multiple territories and channels, driving revenue growth and market share expansion
- Developed and nurtured relationships with key clients, ensuring consistent high sales performance
- Trained and mentored a high-performing sales team, fostering a culture of success and achievement
- Restructured state territories to improve efficiency and return on investment
- Championed key events such as the PolyRotacota Races, generating $72,000 in additional sales
- Hired, coached and developed new team members, creating a high-performance sales culture
- Achieved and exceeded sales and non-financial KPI targets through coaching and development
- Delivered clear and effective training sessions to improve team execution and customer interactions
- Led and completed over 20 out-of-hours sales events to maximise customer engagement
Territory Manager
DuluxGroup
01.2013 - 01.2015
- Managed a large portfolio of clients across multiple channels, growing sales through strategic business development initiatives
- Expanded the market presence of products and brands in all stores by seizing opportunities and building strong business relationships
- Provided product training and support to customers, enhancing brand loyalty and market penetration – including developing a training campaign that was rolled out through the state
- Led targeted sales campaigns and promotions to drive revenue
- Successfully achieved over and above on all targets year on year
National Vending Locations Executive
Austvending
01.2010 - 01.2013
- Sourced and secured new business opportunities nationally, exceeding sales targets
- Managed customer relationships and handled administrative operations including invoicing and arrangements efficiently
- Source new business regionally and nationally
- Work Collaboratively with others, while self managing and prioritising tasks effectively to ensure organisations and team goals are consistently achieved
Family Resource Employee and Mentor
Department of Child Protection
01.2011 - 01.2012
- Worked closely with families from diverse cultural backgrounds, providing respectful and supportive engagement
- Conducted case reports and documented daily interactions with families and children
- Mediated and supervised interactions between biological parents and children in care, ensuring child safety and welfare
- Managed crisis situations using behaviour management skills, including de-escalation techniques and conflict resolution
- Built rapport with children and families to foster trust and provide a stable support system
Owner & Operator
Leaf & Vine Co
01.2021
- Successfully launched and managed a home-based plant business, identifying a market niche and driving sales growth
- Developed and executed marketing campaigns via social media and local events, significantly increasing brand visibility
- Built strong customer relationships, leading to repeat business and referrals
- Managed inventory, finances, and supplier relationships, ensuring business profitability and efficiency
- Applied problem-solving skills to address customer inquiries and resolve issues effectively
Education
Diploma in Ministry Pastoral Leadership -
Harvest West Bible College
01.2010
Certificate III Ministry -
Harvest West Bible College
01.2009
Certificate in Culinary Practice -
Manukau Institute of Technology, NZ
NZ01.2003
NCEA Level 1 - Mathematics, English, Biology, Art, Food & Nutrition, IT
Macleans College, NZ
NZ01.2002
Skills
- Sales & Business Development
- Customer Relationship Management
- Event Coordination & Leadership
- Financial & Budget Management
- Strong Communication & Negotiation
- Inventory & Operations Management
- Problem-Solving & Adaptability
- Team Coaching & Leadership
- Data Analysis & Performance Improvement
- Performance Management & Continuous Improvement
Community Service
- Active P&C President, leading fundraising and school community engagement initiatives.
- Community Engagement & Growth: LifeSpace Leader, organising and mentoring community groups.
- Youth Mentorship: 6+ years of experience mentoring young people and coordinating community programs.
- Organised and executed charity events, reinforcing leadership and event management skills.
References
- Andrew Nash, State Sales Manager Cabots - Line Manager in Cabots role, 0412251911
- Kylie Gerrard, Director Purpose Ventures, 0424487146
Timeline
Various Roles
P&C President & Community Leadership
01.2022 - Current
Owner & Operator
Leaf & Vine Co
01.2021
State Sales Manager
DuluxGroup
01.2015 - 01.2017
Territory Manager
DuluxGroup
01.2013 - 01.2015
Family Resource Employee and Mentor
Department of Child Protection
01.2011 - 01.2012
National Vending Locations Executive
Austvending
01.2010 - 01.2013
Diploma in Ministry Pastoral Leadership -
Harvest West Bible College
Certificate III Ministry -
Harvest West Bible College
Certificate in Culinary Practice -
Manukau Institute of Technology, NZ
NCEA Level 1 - Mathematics, English, Biology, Art, Food & Nutrition, IT
Macleans College, NZ
Similar Profiles
Sebastian MelanconSebastian Melancon
Community Relations Team Lead at President Leadership Class (CU Boulder)Community Relations Team Lead at President Leadership Class (CU Boulder)
Hiba LahfidHiba Lahfid
Volunteer at President Of BEC, Community Service ClubVolunteer at President Of BEC, Community Service Club
Ashley-Ann MalcolmAshley-Ann Malcolm
Work Study Student at Office Of The Vice President, Equity And CommunityWork Study Student at Office Of The Vice President, Equity And Community