Casey Lucas
Perth,WA
Summary
Creative and results-driven UGC Content Creator with extensive experience in retail management and sales. Proven ability to engage audiences and drive brand awareness through innovative content across social media platforms. Strong retail background in team leadership, merchandising, and customer service, seeking new opportunities to leverage skills in customer service, digital marketing and brand growth.
Overview
20
20
years of professional experience
1
1
Certification
Work History
UGC Content Creator
Instagram: @lucasgirlslove
01.2015 - Current
- Create engaging user-generated content to promote brands, products, and lifestyle trends on Instagram
- Develop creative strategies to increase audience engagement and follower growth
- Collaborate with brands for sponsored content and product placement
- Build a strong, loyal community through consistent interaction and storytelling
Bridesmaid's Store Manager & Senior Sales Stylist
Coco & Lola
Nedlands
05.2016 - 01.2021
- Managed daily operations, including inventory, customer service, and staff scheduling
- Led a team of sales associates to consistently meet sales goals and provide excellent customer experiences
- Provided expert styling advice for brides and bridal parties, creating tailored shopping experiences
- Ensured the store's visual merchandising aligned with brand standards and seasonal trends
Senior Sales Assistant
Hugo Boss
Perth CBD
01.2013 - 01.2015
- Delivered exceptional customer service to high-end clientele, meeting and exceeding sales targets
- Assisted with inventory management, product displays, and stock replenishment
- Built long-term customer relationships, resulting in repeat business and client loyalty
State Retail Manager WA
Lisa Ho
01.2005 - 01.2013
- Managed retail operations across Western Australia, overseeing staff, inventory, and sales performance
- Coordinated marketing campaigns and visual merchandising to drive brand presence
- Trained and developed sales teams to maximize store performance and customer satisfaction
- Collaborated with senior management to meet sales targets and operational goals
Education
Year 12 Graduate -
Greenwood Senior High School
11.2000
Skills
- Content creation
- Editing
- Brand partnerships
- Sponsored content
- Audience engagement
- Community building
- Creative storytelling
- Content strategy
- Social media analytics
- Insights
- Leadership
- Team management
- Customer service
- Visual merchandising
- Store presentation
- Sales strategy development
- Sales execution
- Inventory management
- Stock management
- Training
- Development of retail staff
Websites
Certification
Merchandising Certificate
Skills
Content creation and editing for social media platforms (primarily Instagram), Brand partnerships and sponsored content, Audience engagement and community building, Creative storytelling and content strategy, Social media analytics and insights, Leadership and team management, Customer service excellence, Visual merchandising and store presentation, Sales strategy development and execution, Inventory and stock management, Training and development of retail staff
Timeline
Bridesmaid's Store Manager & Senior Sales Stylist
Coco & Lola
05.2016 - 01.2021
UGC Content Creator
Instagram: @lucasgirlslove
01.2015 - Current
Senior Sales Assistant
Hugo Boss
01.2013 - 01.2015
State Retail Manager WA
Lisa Ho
01.2005 - 01.2013
Year 12 Graduate -
Greenwood Senior High School