Casey Redford Cardoso
Sandhurst,VIC
Summary
I'm an experienced and hands-on eCommerce and brand operations professional with a strong background in driving digital growth across fashion and lifestyle brands. Over the past decade, I've worked across eCommerce management, marketplace strategy, and sales coordination, bringing together commercial focus, creativity, and collaboration to deliver real results.
Whether it's collaborating on a website replatform, refining SEO and CRO strategies, or digging into analytics to improve conversion rates, I thrive on combining data with customer insights to enhance the online experience. I've worked closely with cross-functional teams, agencies, and stakeholders to execute campaigns, streamline operations, and grow brand presence across owned and third-party platforms.
Known for being detail-oriented, solutions-focused, and easy to work with, I bring both strategic thinking and a roll-up-your-sleeves attitude to every project.
Overview
15
15
years of professional experience
Work History
E-Commerce Manager
Brand Collective
10.2023 - Current
- Implement e-commerce strategies that increased online sales, customer retention, and brand visibility.
- Worked on the replatforming of multiple eCommerce sites to Shopify Plus, improving site speed, mobile performance, and customer journeys. Focused on CRO and UX enhancements to maximize engagement and sales.
- Collaborate with a digital agency to apply SEO best practices
- Implement CRO techniques to improve key KPIs including conversion rate, AOV (Average Order Value), and UPT (Units Per Transaction).
- Strong analytical capability using Google Analytics and internal dashboards to measure performance, identify trends, and deliver actionable insights to stakeholders.
- Conduct ongoing competitor analysis, locally and globally across industries, to identify innovation opportunities and adapt high-impact features for owned eCommerce channels.
- Work closely with the in-house delivery team on system integrations and UAT.
- Work across the eCommerce platform and CRM system to optimize the full customer journey - from on-site experience through to checkout and post-purchase engagement. Build EDM & SMS campaigns to support retention, conversion, and promotions.
- Mentor team members and worked closely with marketing, brand and development teams to drive business outcomes.
E-Commerce Specialist
Brand Collective
08.2020 - 10.2023
- Supported day-to-day operations of eCommerce platforms including product uploads, content updates, and promotional execution.
- Tracked key eCommerce metrics (conversion rate, AOV, UPT) using Google Analytics and internal dashboards.
- Worked cross-functionally with internal teams to optimize site performance and customer experience.
- Contributed to CRM platform activities, including EDM campaign builds and post-purchase journeys.
- Participated in UAT and liaised with the in-house delivery team on backend integrations and platform improvements.
Marketplace Manager
Brand Collective - Hush Puppies
03.2020 - 08.2020
- Managed online marketplace operations and strategy execution.
- Leveraged web analytics to enhance product visibility and conversion rates.
- Ensured optimal communication with internal and external stakeholders.
Brand Operations Lead
Brand Collective - Hush Puppies
09.2013 - 02.2020
- Supported sales functions including order precessing and customer communication.
- Collaborated with retail partners and cross-functional teams to streamline operational processes & workflows.
- Provided operational and marketing support for brand initiatives.
- Coordinated brand activities and sales initiatives across channels.
- Supported cross functional teams to drive brand consistency and performance.
Customer Service Officer – Major Accounts
Pacific Brands Footwear / Brands Collective
05.2012 - 08.2013
- Manual order entry
- Processed electronic orders (EDI)
- Maintained Delivery Schedules
- Monitored inbound freight to ensure customers orders were delivered in full and on time.
- Managed customer inquiries via phone and email, ensuring timely and accurate responses.
- Processed returns and credits efficiently, adhering to company policies and procedures.
- Delivered exceptional customer service, addressing inquiries and resolving issues efficiently.
Customer Service Officer
Waves Leisure Centre - Highett
- Reception
- Membership sales
- Banking and daily duties
- Period: 17 months
Acting Manager, Assistant Manager and Customer Service Officer in Trade Stores
CSR Lightweight Systems
- Customer Service
- Customer liaison
- Order entry
- Sales and Quotations
- Stock control and inventory counts
- Banking
- Manager
- (In addition to the above)
- Manage small teams of between 2 - 5 staff
- Meet monthly budgets
- Seek new customers
- Logistics coordination
- Period: 3 years
Team Leader and Customer Service Officer in QLD & VIC Customer Service Centres
CSR Lightweight Systems
- Customer Service
- Customer liaison
- Order entry
- Sales & Quotations
- Participated in Key Performance Indicators
- Assist Sales Managers
- Team Leader
- (In addition to the above)
- Provide knowledge and assistance to 6 staff
- Resolve credit issues
- Period: 4 years
Customer Service Officer
Plaster Products Frankston
04.2010 - 04.2012
- Customer liaison
- Order entry
- Sales and Quotations
- Stock ordering
- Invoice and Statement mail-outs
- Logistics coordination
- Banking
Education
Certificate IV - Frontline Management & Business Administration
Pollin8
Certificate III - Business Administration
Martin College
Certificate II - Sports and Recreation
Chisholm TAFE
VCE Year 12 - undefined
Mentone Girls Secondary College
Skills
- Ecommerce Strategy & Execution
- SEO Best Practices & CRO Techniques
- Google Analytics & Data Interpretation
- CRM, EDM & SMS Campaign Management
- Marketplace Operations (The Iconic)
- Product Listings, Content & Merchandising
- Inventory & Order Management Systems
- Cross-Functional Team Collaboration
- Project & Campaign Coordination
- Sales Support & Forecasting
- Competitor & Trend Analysis
- A/B Testing & UAT
- Stakeholder Communication & Leadership
- Retail & Wholesale Channel Knowledge
- Attention to Detail & Problem Solving
Timeline
E-Commerce Manager
Brand Collective
10.2023 - Current
E-Commerce Specialist
Brand Collective
08.2020 - 10.2023
Marketplace Manager
Brand Collective - Hush Puppies
03.2020 - 08.2020
Brand Operations Lead
Brand Collective - Hush Puppies
09.2013 - 02.2020
Customer Service Officer – Major Accounts
Pacific Brands Footwear / Brands Collective
05.2012 - 08.2013
Customer Service Officer
Plaster Products Frankston
04.2010 - 04.2012
Customer Service Officer
Waves Leisure Centre - Highett
Acting Manager, Assistant Manager and Customer Service Officer in Trade Stores
CSR Lightweight Systems
Team Leader and Customer Service Officer in QLD & VIC Customer Service Centres
CSR Lightweight Systems
Certificate III - Business Administration
Martin College
Certificate II - Sports and Recreation
Chisholm TAFE
VCE Year 12 - undefined
Mentone Girls Secondary College
Certificate IV - Frontline Management & Business Administration
Pollin8
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