Casey Cordoba

Founded and own De Nada Coffee, a thriving specialty coffee shop in Picton, NSW, operated as a turn-key business with remote oversight. Established end-to-end business operations, recruited and mentored an elite team, and implemented best-in-class processes and procedures to ensure operational excellence and a vibrant community presence.

• Launched De Nada Coffee from concept to profitable operation, earning recognition for quality and local engagement.
• Developed and refined processes and procedures to optimise daily operations and maintain exceptional standards.
• Spearheaded the creation of a cohesive brand strategy, including logo design, messaging, visual guidelines, and an ongoing social media marketing strategy.
• Recruited, trained, and continue to mentor staff, cultivating a culture of growth and accountability.
• Designed comprehensive training and development programs to drive staff performance and customer satisfaction.
• Manage and monitor the business remotely, using technology to ensure efficiency and responsive decision-making.
• Maintain strategic oversight of business performance, branding, finances, and customer experience through strong management structures.

Creature Yoga → Haum Space, Byron Bay

• Led the transformation and rebranding of Creature Yoga into Haum Space, managing operational restructuring across four divisions: Yoga Teacher Training, Online Subscription Platform, Retreats, and Byron Bay Yoga Studio.
• Collaborated with the leadership team to drive strategic planning and ensure a seamless transition to the new brand identity.
• Developed and implemented business strategies, streamlined workflows, and optimised financial and operational systems for multiple business units.
• Provided ongoing business coaching with a focus on leadership development, team engagement, and cultivating a culture aligned with Haum Space’s vision.
• Supported comprehensive marketing strategies and facilitated staff training to support performance and growth.
• Established clear performance metrics to ensure operational excellence and sustained success.
• Recruited and mentored a professional team to continue supporting the business, ensuring smooth operations and ongoing growth.
• Contributed to building a solid foundation for Haum Space’s long-term success within the Byron Bay wellness community.

Served as the Business Consultant and Acting Managing Director for Scosha, a renowned New York City-based jewellery brand, while operating remotely from Byron Bay, Australia. Spearheaded the development and implementation of comprehensive business and financial strategies, driving revenue growth and operational efficiency. Provided high-level oversight of daily operations and ensured alignment with financial goals and the brand’s creative vision.

• Designed and executed business and financial strategies to optimise profitability and accelerate brand expansion.
• Led the creation and implementation of innovative marketing campaigns, elevating brand presence and increasing both digital and retail sales.
• Oversaw end-to-end operations, including product development, supply chain management, team coordination, and customer experience enhancement.
• Provided actionable insights and leadership to support key business decisions and foster cross-functional collaboration.
• Leveraged global perspective and remote work expertise to seamlessly bridge teams across continents, sustaining strong operational performance.

• Innovate and execute People and Culture initiatives to support the company's goals, values and overall business strategy, including training, leadership development, engagement initiatives and programs;
• Facilitate smooth practice operations and evaluate performance, advising the Directors and Senior Leadership team on improved strategic, tactical, and operational processes, workflows, workforce planning, SOPs, and L&D strategy;
• Lead change management efforts by providing guidance and expertise in change initiatives, helping leaders navigate transitions, and fostering a culture of resilience and adaptability;
• Oversee company budget and reporting, including working directly with the Director on the monthly and quarterly financial analysis.
• Facilitate effective implementation of new people management initiatives in different divisions and levels with ongoing process improvement, quality control and continuous evolution of people practices;
• Foster a culture of integrity, ethical practices, and customer focus;
• Ensures consistency in roll-out of all core employee lifecycle processes, policies and initiatives, including the development of SOPs and guidelines;
• Design and develop Employee Value Proposition (EVP), including recognition, rewards, and benefits integrated with performance management across Local and Global Teams;
• Plan, lead, and build employee engagement, inclusion and belonging strategies via Employment Hero; utilising tools to measure, manage, and take action on employee surveys;
• Lead performance evaluation processes to drive a culture of feedback and continuous learning, including surveys and 360 reviews;
• Utilise people analytics to assist with data-driven people and commercial decisions;
• Guide selection, acquisition, and technology integration to enable effective remote and office-based working; roll out and implement, including Employment Hero, GO1 Learning, Slack and Google Chat;
• Design and develop Learning and Development SOPs, identifying the strategic and individual L&D programs that enable employees to grow in their roles and careers via the GO1 Learning Platform;
• Collaborate with all divisions to create and implement resource planning models to identify competency, knowledge, and talent gaps and develop specific programs/plans for filling gaps;
• Ensure regional and global P&C compliance, including employee safeguarding practices in collaboration with the legal team and outside counsel, whilst providing effective internal communications;
• Project Management: Identify and manage project scope, timelines and issues. Maintains a complete perspective over planned company activities and execution, ensuring data is captured for analytics and reporting.

• Oversaw all operational factors and managed business budget planning, accounting functions, purchasing and bi-weekly payroll to handle financial needs;
• Optimised flow and scheduling of daily operations for maximum productivity;
• Established business goals and objectives to provide organisational direction toward growth and prosperity;
• Increased customer sales conversions through pairing strategic staff performance incentives and monitoring competitor activity closely to remain ahead of market trends;
• Recruited and trained new employees, rostering team of 35 based on availability and preferences via Deputy Rostering;
• Oversaw Store Manager and guided to sustain a culture of the business and leadership of people – creating a motivating, goals-driven sales environment;
• Conducted monthly employee performance evaluations and personal interviews, increasing employee retention. Provided counselling to personnel if required;
• Led training and development programmes for 35 employees;
• Guided team activities by offering actionable feedback to drive development and improvement;
• Resolve employee and customer conflicts using excellent decision-making and problem-solving abilities;
• Utilised Xero Accounting to analyse and record company financial information.

• Created unique, cost-effective immersive experiences in form of wellness and creative retreats, utilising travel expertise and personal experience;
• Managed and maintained vendor relationships involving cross-cultural negotiation, and interpersonal bonds, along with contract and business administration;
• Negotiated contract rates and terms: hotels, DMC's, optional tour operators, and special offers while complying with travel legislation, health and safety, and other relevant regulations;
• Managed tour pricing and set costs by analysing market influences and budget requirements and proposing selling prices;
• Utilised CVENT and Xero Accounting to analyse and record company financial information;
• Established supported marketing strategy and advertising initiatives that built brand awareness and reputation via social media and collaboration;
• Ensured business continuity by acquiring insight into social marketing trends and effectively adjusting strategies;
• Designed a website to enhance branding and navigation while maintaining brand consistency;
• Website copywriting in line with brand guidelines. Creating appealing retreat itinerary descriptions for website and marketing material to ensure timely, consistent and accurate availability of information;
• Reviewed, updated and uploaded content using Squarespace and MindBody, maintaining brand messaging consistency throughout;
• Designed graphics with Adobe Creative Cloud to achieve brand goals;
• Designed and developed wellness program content for week-long wellness retreats in destinations such as Bali, Byron Bay, Japan and Sri Lanka;
• Solely responsible for all group travel arrangements and facilitation of daily yoga, meditation and workshops;
• Strong client focuses on responding to questions, issues and complaints, thinking creatively to formulate effective solutions.

• Developed and implemented service streamlining to improve efficiency of processes , including development of SOPs and guidelines to eliminate unnecessary work-related tasks by implementing new technologies to enhance business productivity;
• Generated strategic business plans and budgets through market analysis and responsible fiscal management;
• Oversaw all operational factors and managed business budget planning, accounting functions, purchasing and bi-weekly payroll to handle financial needs;
• Maintained stock and ensured optimal quality of food and beverage ordered and sold in café by gathering feedback and recruiting product;
• Achieved sales goals and increased revenue through strategy development;
• Established contracts with local businesses to secure wholesale produce and decrease overheads;
• Recruited and trained new employees in managing café work and conducted monthly employee performance evaluations and personal interviews, increasing employee retention;
• Scheduled 25 employees based on availability and preferences via Deputy Rostering;
• Built and deployed operational procedures, training courses and administrative systems to handle customer and employee needs;
• Deep knowledge of food costing and menu planning and profound knowledge of food and beverage types of equipment and operation;
• Maintained compliance with policies and procedures for food safety, sanitation and quality;
• Collaborated with freelance developer to launch website and social media, boosting sales and online presence;
• Capitalised on social media platforms to recruit key influencers and increase market awareness;
• Promoted cafe through advertising, hosting special events and establishing key partnerships with area businesses to drive customer traffic;
• Responsible for developing and implementing all Event Management strategies to align with collaborating brand's business strategy and lead its execution. Events included gigs with local musicians, chef experiences, pizza nights, local markets and product launches/collaborations.

• Sales, business development, marketing techniques and networking to attract business from client companies;
• Develop good understanding of client companies, their industry, what they do, their work culture and environment; visit clients to build and develop positive relationships;
• Advertise vacancies by drafting and placing adverts via social media and online job boards;
• Utilise candidate databases to match right person to client's vacancy or approach suitable candidates via headhunting;
• Reviewing applications, managing interviews and tests and creating shortlist of candidates for clients;
• Reference checking to ensure suitability of applicants before submitting their details to a client;
• Briefing candidates about responsibilities, salary and benefits of job;
• Preparation of CVs and correspondence to forward to clients regarding suitable applicants and organising interviews for candidates as requested by client;
• Negotiate pay and salary rates and finalise arrangements between clients and candidates;
• Advice to both clients and candidates on pay rates, training and career progression;
• Review recruitment policies to ensure effectiveness of selection techniques and recruitment programmes.