Cassandra Brokaw
Summary
Strong leader and problem-solver dedicated to operational improvement. Uses independent decision-making skills and sound judgment to positively impact company success.
Overview
25
25
years of professional experience
Work History
Group Customer Operations & Distribution Manager
Lite N' Easy
03.2020 - Current
- Responsible for last mile distribution for all customer and B2B deliveries; all government funded operational and customer processes including NDIS, HCP and CHSP customers and all back office support for Lite n' Easy nationally.
- Transformed distribution function from paper based processes to fully digital applications.
- Managed all customer logistics through the Covid-19 pandemic and maintained these supply chains nationally across all jurisdictions
- Created government funded department with all new processes and job roles that continues to see double digit year on year growth.
- Manage 200+ contracted delivery partners
- Led several projects and implementations of internal processes, methodologies and tools to improve business performance, including new flexible delivery options, routing software, order cut-off improvements and new contact centre software.
- Moved all customer operations function from being state based silos, to national focused functional teams, increasing productivity and employee engagement
State Service &Administration Manager (WA/SA)
Lite n' Easy
03.2014 - 03.2020
- Leading, managing and coaching two Contact Centres with associated back office team members
- Manage delivery partner relationships and operations, including negotiating contracts and service agreements
- Develop and expand the business including new delivery areas, methods and B2B expansion
- Introduction of effective rostering and workforce management processes that saw adherence to service level whilst reducing FTE spend
- Expanded customer base by 20% with regional expansion into previously non-logistically viable delivery areas
Head of Product
dusk Australasia Pty Ltd
09.2008 - 10.2013
- Responsible for Buying, Planning and Logistics Teams
- Manage product development process, including supplier relationships and negotiations
- Manage international and local purchasing, including international freight management and logistics
- Manage Trademark, patent and IP processes
- Manage weekly, monthly, quarterly and seasonal review process and reporting
- Transitioned business to 3PL provider for distribution and warehousing – and developing associated system interfaces
- Moved unprofitable local production to offshore factory, while maintaining control of company formulas and IP
- Significant reduction of stock levels across the company, while increasing sales and margin
Merchandise Planning Manager
Payless Shoes
01.2004 - 12.2007
- Manage Distribution and Planning team
- Implementation of Merchandise Planning
- Manage weekly, monthly, quarterly and seasonal review process and reporting, Open To Buy (OTB) and budgeting process.
- Introduced Merchandise Planning and associated disciplines into the business which drove >20% stock reduction while increasing sales and GM%
- Identified risks and established opportunities to drive growth and increase profit through effective inventory management.
Senior Merchandise Planner
The Warehouse Australia
08.2002 - 01.2004
- Merchandise Budgets and Open To Buy Management
- Manage allocation team
- Developed Trainee Planner programme
- Implemented software and business process changes
Head Merchandise Planner
Cecil Bros. Pty Ltd
01.1999 - 04.2002
- Implementation of Merchandise Planning
- Store Profiling & Assortment Planning
- Merchandise Management
- Basic Stock Management
- Redesign of shipping and import processes, including costing, freight forwarding and consolidation.
- Implementation of effective product analysis and product performance measures
- Implementation of basic stock management.
Education
Advanced Management Program
AIM
Perth, WA2023
Graduate Diploma of Human Resource Development -
Curtin University of Technology
1993
Bachelor of Psychology -
Murdoch University
1990
Bachelor of Arts - Psychology
Murdoch University
1989
Skills
- Strategic management
- Financial forecasting, planning and statistical analysis
- People management
- Logistics management
- Strategic planning and analytical skills
- Business process analysis
- Change and culture management
- Customer focused
Timeline
Group Customer Operations & Distribution Manager
Lite N' Easy
03.2020 - Current
State Service &Administration Manager (WA/SA)
Lite n' Easy
03.2014 - 03.2020
Head of Product
dusk Australasia Pty Ltd
09.2008 - 10.2013
Merchandise Planning Manager
Payless Shoes
01.2004 - 12.2007
Senior Merchandise Planner
The Warehouse Australia
08.2002 - 01.2004
Head Merchandise Planner
Cecil Bros. Pty Ltd
01.1999 - 04.2002
Advanced Management Program
AIM
Graduate Diploma of Human Resource Development -
Curtin University of Technology
Bachelor of Psychology -
Murdoch University
Bachelor of Arts - Psychology
Murdoch University
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