Summary
Overview
Work History
Education
Skills
Certification
References
Languages
Timeline
Generic

Cassandra Godfrey

Sydney,Australia

Summary

Accomplished marketing professional with demonstrated success developing and implementing strategic multi-channel marketing campaigns.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Campaign Manager

TMRW Music
02.2024 - Current
  • Planned and executed comprehensive campaign strategies for key special events and tours across all TMRW Music event brands.
  • Drove forward new ideas for marketing, branding and in-venue experience to further enhance the brand offering and drive ticket sales.
  • Managed advertising efforts across multiple channels including including social media, digital, OOH, radio and more.
  • Coordinated social media content schedule to align with event activity and maximise audience engagement.
  • Designed creative materials such as tour posters, video content and mailers to promote campaigns.
  • Developed copy for various marketing materials, such as websites, emails, and social media posts across all TMRW Music brands.
  • Collaborated and managed multiple stakeholders including external media and PR agencies, freelance designers and ticketing companies.
  • Managed budgets and tracked expenses related to campaigns.
  • Provided regular reporting on campaign progress to senior management team.
  • Monitored competitors' activities to keep up with industry trends.
  • Evaluated the effectiveness of marketing campaigns using analytics tools.

Artist Campaign Manager

Sony Music Entertainment Australia
04.2021 - 02.2024
  • Lead the marketing campaign for Country Music artist, Luke Combs which resulted in achieving all album KPIs including being the number one streamed Sony Music artist and the number one revenue earner for Q2 in 2023.
  • Lead the marketing campaign for Meghan Trainor’s hit single ‘Made You Look’, which resulted in Top 3 Australian Single, Meghan’s most successful single in Australia since 2016.
  • Developed and implemented effective campaigns to increase artist brand awareness, sales and local chart success.
  • Collaborated with cross-functional teams including creative, publicity, media and digital marketing and analytics to ensure successful execution of campaigns.
  • Oversee the creation of campaign assets and localised marketing materials to successfully promote various artist brands and releases.
  • Executed external activations for releases and promotional tours by successfully enhancing the fan experience.
  • Produced timely reports on key performance metrics such as website visits, lead generation, conversions, impressions and reach.
  • Conducted A and B testing experiments to optimise ad copy, design elements and targeting parameters for better ROI outcomes.
  • Observed social media and music trends to help identify new growth opportunities.
  • Managed campaign budgets and successfully track revenue against company KPIs.
  • Conducted post-campaign analysis to inform future campaign initiatives and strategies.

Label Coordinator

Sony Music Entertainment Australia
05.2018 - 04.2021
  • Created and implemented marketing campaigns for several local and international artists across the catalogue and domestic Sony Music artist roster
  • Provided administrative support to the wider Commercial Music Group marketing team including processing and tracking expenses and invoices, maintaining, and managing marketing budgets
  • Coordinated itinerary and travel arrangements for the wider marketing team and artists relating to label events.

Programming Assistant

Foxtel Music Group
06.2016 - 05.2018

Education

Bachelor of Entertainment and Business Management -

05.2016

Skills

  • Project Management
  • Multi-Channel Marketing
  • Digital Marketing
  • Stakeholder Management
  • Budget Management
  • KPI Tracking
  • Experiential Marketing
  • Brand Management
  • Social Media Marketing
  • Retail Marketing
  • Advertising Management
  • Brand Promotion
  • Customer Relationship Management (CRM)

Certification

  • Mental Health First Aider
  • YouTube Masterclass Certification
  • MusicAlly Music Marketing

References

  • Martin Harris, Director, International Marketing, Sony Music Entertainment Australia, 0492 414 119, martin.harris@sonymusic.com
  • Claire Patmore, Artist Relations Manager, Universal Music Australia, 0476 132 492, claire.patmore@umusic.com

Languages

English
Native/ Bilingual
Greek
Limited

Timeline

Campaign Manager

TMRW Music
02.2024 - Current

Artist Campaign Manager

Sony Music Entertainment Australia
04.2021 - 02.2024

Label Coordinator

Sony Music Entertainment Australia
05.2018 - 04.2021

Programming Assistant

Foxtel Music Group
06.2016 - 05.2018

Bachelor of Entertainment and Business Management -

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Cassandra Godfrey