Summary
Overview
Work History
Education
Skills
Timeline
Generic

Cassandra Parton

Mosman

Summary

Senior Executive with experience founding and growing new business initiatives, enterprise-level revenue and sales growth, strategic change and digital transformation.

Overview

15
15
years of professional experience

Work History

General Manager

Upskilled
07.2023 - Current
  • Managed budget development, forecasting, and financial reporting processes to track progress towards organisational objectives accurately.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organisational growth.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty. Initiated new vendor relationships with Microsoft, EPI (Data Centre), VMware, HPE, EC Council, CompTIA, Citrix, Logitrain etc. Built full suite of partners to develop entire portfolios across Upskilled For Business training portfolio's - IT, Professional Development and Desktop Applications.
  • Developed and executed strategic plans for business growth and expansion, resulting in increased market share. Ensured cross selling increased across multiple business units.
  • Drove revenue growth by identifying and penetrating new market segments with tailored marketing strategies specifically within the B2B market.
  • Led team to exceed sales targets, implementing motivational incentives and comprehensive training programs. Created sales incentives and plan for higher performance than perviously achieved within RTO business for increased individual performance.
  • Spearheaded development of new market strategy, significantly enhancing brand recognition and customer base with innovative advertising campaigns.
  • Built business structure and teams within Sales, Marketing, Finance, Operations and Trainers.
  • Sourced all contract trainers, negotiated daily rates in accordance to agreed ROI on deliveries with the Board. Ensured full scope of capability and geographical locations covered.
  • Actively built large sale accounts such as Australian Signals Directorate, built customised training plans delivering across 12 months for Cyber Security - generating 1M+ in revenue.
  • Responsible for large tender writing to secure new business contracts. Contract value 5M + per year.
  • Created marketing strategy for Upskilled for Business, built pages on the website, marketing campaigns for 2 major periods within the year, market funnels for leads etc.
  • Complete P&L responsibility and requirement for increased revenue across VET courses as well as vendor portfolios above.


CEO

NextTech Learning
11.2019 - 07.2023
  • Designed, created and build strategic vision and plan of the company.
  • Developed strategy with clear market differentiators.
  • Created investment pitch, completed investor roadshow and secured significant investment for business expansion.
  • Established new commercial relationships with vendors such as Microsoft, Oracle, SAP, Citrix, AWS.
  • Management of P&L, built yearly budgets and cashflow forecasts. Developed scale up / down strategies dependent on economic and business factors.
  • Designed, developed and executed new website and CMS strategy. Worked with design vendors to build website with increased SEO and page view.
  • Built teams across Sales, Marketing, Finance, IT, Operations and Trainers. Complete design of employment contracts to meet individual team objectives and KPI's. Developed a people and culture framework to ensure staff satisfaction and opportunity for progression with a focus on gender diversity and inclusion at the core.
  • Created a reseller strategy and pitched to large organisations such as Drake International, Arrow ANZ & Data3. Developed reselling model for additional monthly revenue streams. Coordinated and managed marketing strategies across all business for a co branded take to market play.
  • Managed multisite teams across Sydney, Brisbane, Melbourne, Canberra. Management was mostly by distance, with daily online huddles with onsite visitation monthly.
  • Responsible for all large scale tender opportunities.
  • Project management of integration of CRM, Website, Xero for a improved business performance and customer experience.
  • Developed a high-performance executive team for improved productivity and efficiency.
  • Drove profitability with thorough financial analysis and strategic decisionmaking.
  • Led successful turnaround efforts for underperforming divisions or subsidiaries, restoring profitability within tight timeframes.
  • Achieved year-over-year revenue growth through strategic product diversification and market analysis.
  • Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
  • Devised and presented business plans and forecasts to board of directors in monthly board meetings.


General Manager

New Horizons Learning Center
09.2017 - 11.2019
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Developed and implemented strategies to increase sales and profitability.
  • Management of both B2B sales division, B2C sales Division, CRICOS and international student teams, Operations, Marketing, Finance, Trainers (both fulltime and contractors).
  • Created national sales plan to improve overall business performance. Implemented phone system to have visibility on national activity, built sales KPI's incorporating both daily, weekly and monthly activity to drive increased sales targets and performance.
  • Developed national marketing strategy inline with Head of Marketing to improve google ranking and brand position within the market.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
  • Attended weekly meetings with CEO, preparing board reports for monthly board meetings. Acting CEO whilst he was on leave.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Formulated policies and procedures to streamline operations.
  • Implemented operational strategies and effectively built customer and employee loyalty.
  • Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
  • Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
  • Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities. Created a "Women in Technology event" partnering with the McGrath Foundation, focusing on improving the % of women within industry and promoting to students across campus.
  • Addressed customer complaints and feedback with immediate action, turning dissatisfied customers into loyal patrons.
  • Improved operational efficiency by streamlining workflow processes and adopting cutting-edge technology.
  • Assisted in recruiting, hiring and training of team members.
  • Monitored daily cash discrepancies, inventory shrinkage and drive-off.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit.
  • Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.

Senior Manager

Peoplebank
01.2017 - 09.2017
  • Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business in recruitment sector.
  • Built higher recruitment fee (20%) lower volume division. Peoplebank historically have higher volume lower margin recruitment model. Hired a team of 8, built contracting and permanent recruitment teams.
  • Focusing on IT sector, established KPI and monthly targets for recruiting team. Responsible for management and own sales targets to encourage a high performing team.
  • Built new business partnerships with Optus, Ensyst, Arrow, Medibank and others with monthly high performing outcomes personally.
  • Business development and candidate management entirely.


Business Partnerships - Senior Recruitment

Robert Half Technology
09.2015 - 01.2017
  • Developed comprehensive job descriptions, ensuring clear communication of expectations to potential candidates.
  • Negotiated competitive compensation packages with selected candidates while adhering to company budgetary constraints.
  • Identified skill gaps within the organisation using workforce planning tools, informing strategic recruitment efforts geared towards optimising company performance.
  • Organised career fairs and networking events as part of broader recruitment initiatives aimed at attracting top talent from diverse sources.
  • Enhanced the candidate pool by implementing advanced recruitment strategies and techniques.
  • Established a strong employer brand through strategic marketing campaigns, fostering an attractive image for prospective candidates.
  • Conducted in-depth interviews with candidates to assess fit, skills, and qualifications for various roles within the organisation.
  • Provided ongoing coaching and support to junior recruiters, contributing to their professional growth and overall team success.
  • Leveraged social media platforms for effective outreach and engagement with passive candidates in relevant industries.
  • Collaborated with department heads to identify specific hiring needs and develop tailored recruitment strategies accordingly.
  • Assisted with writing job postings and job descriptions for boards.
  • Completed human resource operational requirements by scheduling and assigning employees.
  • Created and delivered HR training sessions to staff, managers and executives.
  • Developed and monitored employee recognition programs.
  • Achieved monthly KPI's and high performance targets every quarter to ensure productivity and support of team targets.
  • New business calls daily. Set meetings and ensured both client and candidate management was highest priority.


Business Development Manager

Apprentice Solutions
03.2014 - 09.2015
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
  • Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
  • Generated new business with marketing initiatives and strategic plans.
  • Represented company and promoted products at conferences and industry events.
  • Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service. Fitting the right individual to the job and trade of their choice.
  • Reached out to potential customers via telephone, email, and in-person inquiries. Set up interviews and facilitated support to both client and candidate.
  • Established relationships with key decision-makers within customer's organisation to find roles and match candidate experience.
  • Mentored junior team members in effective sales techniques, fostering a high-performance culture within the organisation.
  • Performed client research and identified opportunities for account growth, account penetration and market expansion through tools such as linkedin.
  • Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.
  • Collaborated closely with marketing teams to develop targeted campaigns that generate new clients to partner and find suitable candidates.
  • Leveraged industry events to network with potential clients, generating significant brand exposure and driving new business for example trade shows, partnered with school career planners etc.
  • Negotiated lucrative contracts with suppliers and vendors, securing favourable pricing and terms for the company to achieve recruitment % required.
  • Strengthened client relationships, conducting regular follow-up meetings to ensure satisfaction and uncover additional needs.

Consultant /Sales and Marketing Manager

ORS Group
01.2012 - 02.2014
  • Supported DES (Disability Employment Services) team working with clients with severe mental health challenges find mainstream employment.
  • Working and achieved KPI of 4-6 placements per month.
  • Supported working with clients to understand career goals, hours and various levels of capability, support with pre employment work such as job interview skills training, interview clothing purchasing etc.
  • Finding employers looking for new staff between 3-15 hours per week employment. Arranging interviews, feedback and support developing employment contracts.
  • Arranging initial support in the first 24 weeks of work to ensure client was able to start, and maintain employment and complete all duties required.
  • Should hospitalisation occur, attend hospital visitations to help support and encourage a return to work plan.
  • Working with medical clinicians to find the right work to support the individuals mental health and ensuring appropriate holistic care achieved.
  • Managed client relationships through regular check-ins and updates on project progress.
  • Enhanced communication among team members to foster collaborative and supportive work environment.

Director / CEO

My Oasis Coffee And Clothing
06.2009 - 01.2012
  • Customer service
  • Purchasing new stock and coordinate deliveries inline with seasonal changes and events such as school formals etc.
  • Attending monthly brand roadshows for visibility and stock management.
  • Coordinated management of 2 business - Cafe and Clothing. ordering and gaining suppliers across both.
  • Hired and trained all staff to customer service standard above other retailers to create a uplifting, exciting customer experience.
  • Book keeping and payroll.
  • Inventory and stock management.

Education

Bachelor of Business - Human Resources Management

Southern Cross University
Lismore, NSW
06.2019

Skills

  • Leadership and team building
  • Operations Management
  • P&L Management
  • Strategic Planning
  • Performance Improvement
  • Vendor relationships
  • Performance Evaluations
  • Business Development
  • Performance Analysis
  • Cost analysis and savings
  • Organizational Development

Timeline

General Manager

Upskilled
07.2023 - Current

CEO

NextTech Learning
11.2019 - 07.2023

General Manager

New Horizons Learning Center
09.2017 - 11.2019

Senior Manager

Peoplebank
01.2017 - 09.2017

Business Partnerships - Senior Recruitment

Robert Half Technology
09.2015 - 01.2017

Business Development Manager

Apprentice Solutions
03.2014 - 09.2015

Consultant /Sales and Marketing Manager

ORS Group
01.2012 - 02.2014

Director / CEO

My Oasis Coffee And Clothing
06.2009 - 01.2012

Bachelor of Business - Human Resources Management

Southern Cross University

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Cassandra Parton