Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Cassidy Kidman

Tweed Heads,NSW

Summary

Passionate and driven Brand Manager & Marketing Coordinator with over 6 years of progressive experience in creating captivating content and nurturing brand communities. I've honed my skills to excel in roles as Marketing Manager & Brand Manager across four diverse businesses. My expertise lies in crafting innovative strategies that leverage data analysis, creative optimization, and cross-functional collaboration to scale business and elevate online presence. With a proven track record of scaling campaigns and fostering vibrant customer communities, I excel in any fast-paced environment & enjoy the challenges that come with learning new skills.

Overview

5
5
years of professional experience

Work History

Brand Manager & Marketing Manager

Rue The Jewelry
11.2023 - Current
  • As the Marketing Manager and Business Development Manager, I am involved with all aspects of the business from product development, corresponding on budgets with my team to managing our marketing side of the business.
  • I am deeply involved in selecting new collections, ensuring they seamlessly align with our brand vision and speak to our customers
  • Managing Public Relations to overseeing our social media platforms, every move I make is aimed at painting a cohesive and irresistible brand image across all channels.
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
  • When it comes to Graphic and Website Design, I'm hands-on, ensuring our online presence is as captivating as our products. Coding the Website and carefully curating product images to ensure they are cohesive with our Brand.

Marketing Manager & Warehouse Manager

SQDAthletica
07.2022 - Current
  • As the Marketing Manager, I'm the driving force behind our social campaigns. From creating the initial creative for each collection to creating Email Marketing, Social Media Marketing and approving all content.
  • Collaborating closely with Sponsors for all events.
  • I'm hands-on with PR partnerships, social media platforms and the creative side of graphic and website design, all to create a cohesive and visually striking brand story across every platform.
  • Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
  • Engaging directly with customers, fostering connections, and nurturing our brand community with every interaction.

Customer Service & Logistics

Hi Smile
09.2022 - 03.2023
  • As a Customer Service & Logistics Coordinator, I was dedicated to providing exceptional service to our customers while efficiently managing the logistical aspects of our operations
  • With a keen eye for detail and excellent communication skills, I ensured seamless coordination of orders, shipments, and deliveries
  • My commitment to customer satisfaction and proficiency in logistics management allowed me to contribute positively to the success of our organization.

PR Manager & Warehouse Manager

Jagger & Stone
02.2019 - 07.2022
  • Social Media Management and Photo Shoot Coordinator, creating a seamless story through images for all marketing channels.
  • PR Manager, fostering relationships with Celebrities, Influencers and people within the industry.
  • Warehouse operations, and product coordination, I excelled in maintaining efficient operations to ensure all customers where satisfied with every order.
  • Customer Service Manager, creating relationships with customers and problem solving to ensure that our customers were always satisfied.
  • Maintaining warehouse organization, managing wholesale accounts, and providing crucial support for product launches.
  • Additionally, I was skilled in executing engaging content shoots for social media platforms, updating website images, and cultivating strong relationships with influencers.
  • A strong communicator with a creative flair, I was adept at event coordination and styling, adding value to every project.
  • Defined and achieved project and overall organizational vision, strategies and tactics.

Education

High School Diploma -

Banora Point High School
Banora Point, NSW
11.2017

Skills

  • Building Brand community
  • Brand strategy development and execution
  • Market research and analysis
  • Creative campaign development
  • Brand communication and storytelling
  • Campaign planning and execution
  • Digital marketing (social media, email)
  • Influencer collaboration and relationship management
  • Website design
  • Logistics coordination and shipping/receiving
  • Order processing and fulfillment
  • Customer feedback analysis and improvement initiatives
  • Marketing Analytics
  • Advertising Campaigns
  • Web Analytics

References

  • Ryan Fawzi, 0408806606, Ryan@sqdathletica.com
  • Mick Newton, 0451824707, Production@jgr&stn.com
  • Cooper Pugh, 0401813019, golden@ruethe.com

Timeline

Brand Manager & Marketing Manager

Rue The Jewelry
11.2023 - Current

Customer Service & Logistics

Hi Smile
09.2022 - 03.2023

Marketing Manager & Warehouse Manager

SQDAthletica
07.2022 - Current

PR Manager & Warehouse Manager

Jagger & Stone
02.2019 - 07.2022

High School Diploma -

Banora Point High School

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Cassidy Kidman