Summary
Overview
Work History
Education
Skills
Timeline
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Cassie Nguyen

Melbourne,Australia

Summary

Marketing Specialist with over five years of experience delivering integrated campaigns, retail activations, and brand partnerships across e-commerce, fashion, and consumer goods. Skilled in campaign planning, stakeholder collaboration, in-store promotions, and event execution. Experienced in working with both national and concession brand partners, driving customer engagement, and commercial outcomes. Currently pursuing an MBA in Melbourne, I am seeking to contribute my expertise to Myer’s dynamic marketing team while continuing to grow professionally.

Overview

8
8
years of professional experience

Work History

Marketing Executive

Gen Stone Australia
Melbourne, Australia
03.2025 - Current
  • Built brand presence from zero to 10,000 followers, generating over 30,000 monthly organic views.
  • Coordinated the brand to join the Kitchen & Bath Show 2025, generating over 500 qualified leads.
  • Designed and produced marketing materials (brochures, product tags, branded merchandise).
  • Improved SEO from D to B+ in two months, and managed Meta Ads for lead generation.
  • Partnered with architects and designers to co-develop product showcases, and strengthen brand visibility.
  • Supported in-store activations and created content to drive traffic to retail partners.
  • Maintained campaign rollout plans, checklists, and progress tracking for stakeholders.

E-Merchandising Assistant Manager

Unilever
05.2023 - 03.2024
  • Executed national campaigns for brands including Knorr, Lipton, Omo, Comfort, Tresemmé, and Vaseline, achieving 165% of KPI and a 38% GMV.
  • Collaborated with national and concession brand partners to align campaign calendars (Valentine, Black Friday, X-Mas), promotions, and creative assets.
  • Managed campaign budgets, and tracked supplier-funded marketing contributions.
  • Built a CRM strategy that increased GMV by 35% within six months.
  • Collaborated with cross-functional teams (tech, UX, brand managers) to optimize customer journeys and experiences.

Senior Campaign Marketing Manager

Lazada
06.2021 - 05.2023
  • Launched LazMom (Mom & Baby Channel), acquiring 200k members in 3 months.
  • Built the LazBeauty Loyalty Program (Beauty Category), enrolling over 400,000 members and contributing to 40% of GMV in Health & Beauty.
  • Managed monthly and seasonal campaigns with 100+ global brands (such as: Estée Lauder, Maybelline, Unilever, and Starbucks).
  • Coordinated brand activations, promotional events, and product launches across online and offline channels.
  • Partnered with Key Account Managers and internal teams (BI, content, creative) to deliver campaign strategies and execution.

Marketing Executive

Vingroup JSC
12.2017 - 05.2021
  • Migrated 12 million users from physical cards to the VinID mobile app within three months, with events and activations from offline and online in over 64 provinces in Vietnam.
  • Increased conversion and open rates through push notifications, contributing 30% GMV to Adayroi.com.
  • Onboarded 58% of Vietnam’s small retailers to the VinShop B2B2C platform through offline events and an online campaign.
  • Coordinated omnichannel campaigns, CRM initiatives, in-store promotions, and offline events to drive customer acquisition and engagement.

Education

Master of Business Administration -

TIIS - Melbourne
Melbourne
11-2026

Google Project Management -

Coursera
01.2024

Digital Performance -

Tomorrow Marketer
01.2024

Bachelor of Arts - Business Management

University of Sunderland
UK
01.2018

Skills

  • Campaign planning and coordination
  • Brand partnerships
  • In-store marketing and promotional events
  • Social media management and content creation
  • Event planning and retail activation
  • Digital marketing and paid ads
  • CRM and customer engagement
  • Budget and supplier-funded marketing tracking
  • Rollout plans, checklists, and reporting
  • Cross-functional collaboration
  • Project coordination
  • Microsoft office expertise
  • Video editing
  • Graphic and media design

Timeline

Marketing Executive

Gen Stone Australia
03.2025 - Current

E-Merchandising Assistant Manager

Unilever
05.2023 - 03.2024

Senior Campaign Marketing Manager

Lazada
06.2021 - 05.2023

Marketing Executive

Vingroup JSC
12.2017 - 05.2021

Master of Business Administration -

TIIS - Melbourne

Google Project Management -

Coursera

Digital Performance -

Tomorrow Marketer

Bachelor of Arts - Business Management

University of Sunderland

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Cassie Nguyen