Cat O'Malley
Caloundra,QLD
Summary
Specialist in marketing, campaigns, and events with a track record of successfully planning and executing multi-faceted marketing campaigns. Highly skilled in project management, workflow management, communication and stakeholder management delivering strategic objectives and tangible outcomes.
Overview
16
16
years of professional experience
Work History
Campaigns Manager
KPMG
10.2020 - Current
- End-to-end project management of all client campaigns, including national events, sponsorships, and marketing campaigns
- Determine resourcing, deliverables, and timelines for integrated campaigns
- Implement briefing and planning processes to streamline campaigns
- Ensure all campaigns are run within budget and adhere to deadlines
- Perform complex tasks and problem-solve to ensure campaign success
- Recommend and implement strategies to better manage campaigns
- Improve paid and owned campaign channel strategies.
- Extensive stakeholder management with all levels of the business and external agencies
- Onboarding and training of staff in current and new processes
- Collaboration across implementation teams to ensure successful delivery of large, complex campaigns
- Liaise with external agencies to run successful paid social and search campaigns through channel optimisation and asset production.
- Communicated clearly with implementation teams, suppliers, and stakeholders to keep everyone on the same page and working toward established business goals.
Senior Campaigns Consultant
KPMG
07.2017 - 10.2020
- Complete planning and creative execution of marketing campaigns, including support for print and digital production, the creation of web content, marketing communications, and social media content, were provided.
- Successful workflow management of Campaigns team including first point of contact for all briefs of work and managing stakeholder expectations
- Implemented workflow management tool Wrike for Brand & Marketing Communications Team
- Completed ongoing training of new starters on work-flow management tool
- Continued optimisation of workflow tool including updating request forms, reporting, and dashboards
- Created and reviewed post-campaign analysis to measure campaign effectiveness
- Extensive stakeholder management with all levels of the business and external agencies.
Senior Events Marketing Consultant
KPMG
12.2012 - 07.2017
- Successfully project-managed the planning and execution of major client events such as Federal Budget Breakfast (900 pax) and Couta Boat Classic (500 pax)
- Successfully project manage the KPMG Social Club Annual ball for 800 staff and guests, liaising with suppliers and committee members
- Developed project marketing plans and engaged in negotiations with suppliers to secure discounts and added benefits.
- Liaised with internal and external stakeholders to achieve goals and targets and meet expectations
- Organised relevant promotional material and publicity to ensure maximum visibility
- Key User and advocate for new CRM system implementation
- Mentored the Marketing lead for the Graduate Challenge
- Collaborated with a number of teams, including design, hospitality, and AV, to achieve event and marketing goals.
Wristband Coordinator
Falls Music Festival
01.2012 - 01.2016
- Coordinate a team of over 30 volunteers and staff exchanging tickets for wristbands for entry into the festival
- Duties included: Stock management, employee scheduling, team leadership, problem-solving, and vendor management.
Corporate Secondee (Volunteer Position)
Jawun Indigenous Corporate Partnerships
05.2015 - 07.2015
- The Gnujurung Festival operates at Beagle Bay and the overall brief of the secondment is to work with the committee of Gnujurung Festival Aboriginal Corporation to assist in with the co-ordination, planning, and preparation of the Festival on 15 August 2015
- Working alongside the festival committee to assist, support, and mentor
- Write, complete, and submit funding and grant applications
- Identify and gain sponsorships
- Website design and marketing of the Festival
- Review Corporation and governance
- Identify and obtain resources – office equipment
- Look into public liability insurance options
Staff Catering Coordinator
Falls Music Festival
01.2014
- Coordinating a team of volunteers and staff to ensure all workers got lunch and dinner in a timely manner
- Among the responsibilities were:
- Assuring order accuracy
- Delivering orders to teams of workers correctly
- Roster management
- Vendor liaison and management
Event Specialist
Institute of Chartered Accountants
08.2009 - 12.2012
- Project managed the planning and execution of the Inaugural National Tax Conference with 300 delegates followed by a gala dinner with the President of East Timor as the guest speaker
- Managed the successful planning and execution of Certificate Presentation Ceremonies with 600 delegates and 150-200 certificate recipients
- Successful negotiations with suppliers to gain discounts and added value
- Stakeholder management with internal and external partners to achieve goals and targets
- Consistently met delegate satisfaction
- Ran 2 events for high school and university students in Tasmania that exceeded delegate numbers in previous years.
- Managed event logistics and operations.
- Negotiated and worked with venues and vendors to carry out event objectives.
- Planned large-scale events such as trade shows, conferences, and meetings.
Asia Pacific Event Manager
Asia, Allori
10.2007 - 08.2009
- Leadership small team for the successful running of all events
- Event booking, event promotion, and administrative logistics management.
- Consultation with clients to identify precise event specifications.
- Generated ideas to enhance and expand current event offerings.
- Produced thorough proposals for events that included budgets, suppliers, and timelines.
- Negotiate with vendors to get the best possible terms.
- Set up a new database and event management system
- Successfully organised an office move
- Stakeholder management and liaison with external and internal suppliers
Education
Mini MBA in Marketing - Marketing
Marketing Week
04.2018
Skills
- Project Management
- Campaign Implementation
- Stakeholder management
- Effective communication
- Strategic thinking
- Complex problem solver
- Marketing planning
- Effective time management
- Process improvement
Timeline
Campaigns Manager
KPMG
10.2020 - Current
Senior Campaigns Consultant
KPMG
07.2017 - 10.2020
Corporate Secondee (Volunteer Position)
Jawun Indigenous Corporate Partnerships
05.2015 - 07.2015
Staff Catering Coordinator
Falls Music Festival
01.2014
Senior Events Marketing Consultant
KPMG
12.2012 - 07.2017
Wristband Coordinator
Falls Music Festival
01.2012 - 01.2016
Event Specialist
Institute of Chartered Accountants
08.2009 - 12.2012
Asia Pacific Event Manager
Asia, Allori
10.2007 - 08.2009
Mini MBA in Marketing - Marketing
Marketing Week
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