Cate Mills

Dynamic and results-driven marketing executive with over 17 years of experience leading regional marketing strategies, demand generation, and brand awareness initiatives in the APAC region. Proven expertise in driving revenue growth, developing high-impact marketing strategies, and building high-performing teams. Adept at partnering with sales leadership, leveraging data-driven insights, and executing multi-channel campaigns to maximize customer engagement and pipeline development. Extensive experience working in fast-paced, matrixed environments with global and regional stakeholders.

• Delivered the first Trellix APJ Partner Summit for the business, managing 225 Partners from APJ in Thailand, covering sales and technical enablement.
• Developed and executed the ANZ marketing strategy and partnered with the ANZ sales organisation to align marketing strategy with local business objectives.
• Delivered a 10% YoY increase in ROI on marketing activities against a 55% reduction in budget in 2024.
• During our launch year, managed over 15 external sponsorships of events such as PSN, CyberCon, Gartner IT Symposium & SRM, Evanta CISO Executive Summit and CIO Edge.
• Led a team of demand generation managers across APJ to execute integrated campaigns that deliver and exceed expectations against business goals.
• Contribute to the strategy and goals and report on success metrics of activities in the region as a member of the APJ ELT.
• Developed a new APJ level data driven strategy, in under 4 weeks, to align with directional shift of business.
• Drove demand generation across the ANZ and wider APJ regions, utilising a variety of tactics including events, digital, email, content, social, sales plays, incentives, and brand.
• Managed international speakers and executive engagements of our C-suite as part of our platinum sponsorship of GovWare in Singapore in 2024.
• Created and executed the Pathway to XDR series of events across ANZ, to drive awareness of the Trellix portfolio.
• Launched the brand and partner program for the channel in Australia and New Zealand in 2023.
• Consistently and regularly measured success metrics of marketing programs, making recommendations for continuous improvement.
• Worked with alliance and channel partners such as AWS, Ingram Micro and NEXTGEN to co-sponsor events and drive demand generation for the business.
• Executed a highly targeted C-Level ABM Campaign with personalised bobbleheads for 80+ target accounts in ANZ, which resulted in a 23% conversion rate for new prospect meetings.
• Developed the first Varonis Cybersecurity Risk Report to help gain insight into the Cybersecurity space in Australia.
• Developed regional content for Australia, including frameworks around CP234 and the AESCFS Program for the energy sector.
• Managed all aspects of event management for the APJ region, with budgets ranging from $5k to $80k per event.
• Managed and ran the APJ webinar program, including monthly sessions and ad hoc topics.
• Created and implemented A/B digital campaigns for the APJ region to increase click-throughs and conversions.
• Designed and wrote the new Fileman.co.uk website as part of the international launch of the brand in November 2019.
• Conducted and analyzed the company's first customer survey, providing key insights for future marketing strategies.
• Led the UI/UX design for a new product, developing wireframes, and ensuring usability.
• Salesforce optimization: Relaunched Salesforce, automated onboarding, and improved data quality for better pipeline management.
• Managed a Marketing Assistant, demonstrating leadership and team development skills.
• Successfully launched an Account Payable solution, generating $3.48M in pipeline within six months.
• Automated the ordering and hardware installation process through salesforce, as a SFDC Super User, reducing time to install by 20%.
• Generated over $2M in opportunities through a targeted C-Level 'Annual Report' direct mail campaign.
• Took on additional responsibilities with the website team to the launch of the new canon.com.au website.
• Ran the Canon Advocates program, gathering customer insights to improve business messaging.
• Created and executed a multichannel campaign for the launch of the new Gen III devices.
• Developed the Quantium Client Exchange conference, hosting 200+ delegates and 25 speakers.
• Implemented Microsoft Dynamics CRM, enhancing pipeline visibility across the business.
• Led the creation of the new company website, managing design, content, and development.
• Contributed to the Woolworths acquisition communication plan, a confidential project with senior executives.
• Managed a Graphic Designer, demonstrating leadership and team development skills.
• Oversaw internal and client events, including breakfast briefings, workshops, and corporate hospitality.

• Trellix - CMO Awards for Leadership, 01/01/24
• Canon - Kyosei Awards, 01/01/16

• Salesforce
• HubSpot
• Eloqua
• Marketo
• Asana
• Mailchimp
• Lookr
• Allocadia
• 6sense
• ZoomInfo
• Adobe Creative Suite
• Basecamp
• Sprout Social