Summary
Overview
Work History
Education
Skills
Timeline
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Caterina Puleio

Caterina Puleio

Summary

I’m an experienced marketing and media professional with a proven track record of driving successful marketing and communication strategies. I have consistently delivered impactful campaigns that enhance brand awareness and customer engagement. Recognized for my strong collaboration skills and adaptability to dynamic market conditions, I bring over 10 years of experience in the media industry. I specialise in understanding clients’ needs and strategic objectives, supporting their marketing strategies through both traditional and digital media. I have worked across diverse sectors, including Education, Retail, Property, Design, Fashion & Beauty, Automotive and Government. Passionate about making a difference, I genuinely care about my clients' needs—an approach that has been fundamental to my success.

Overview

19
19
years of professional experience

Work History

Senior Account Manager

Domain Group (Nine Entertainment)
03.2022 - Current
  • Managed client marketing and advertising strategies across multiple high-profile publications and digital platforms
  • Developed and implemented strategic plans to optimise campaign effectiveness and client ROI
  • Fostered long-term relationships with key stakeholders, ensuring seamless communication and alignment of marketing objectives
  • Collaborated with internal teams to create innovative advertising solutions tailored to client needs
  • Delivered consistent revenue growth through proactive account management and business development initiatives
  • Increased lead generation through data-driven audience segmentation and personalised content creation.

Account Manager – Media Agencies

Fairfax Media / Domain Group
11.2012 - 05.2018
  • Developed marketing strategies to enhance agency relationships and secure new business opportunities
  • Managed and expanded the Victorian Government account, achieving consistent revenue growth
  • Delivered exceptional customer service by resolving client concerns quickly and efficiently.
  • Conducted regular account reviews with clients to assess performance, identify areas for improvement, and future growth opportunities.
  • Developed and delivered presentations to key customers to position products and services.
  • Developed and maintained strong relationships with key clients to ensure long-term business growth.

Account Manager

News Digital Media - CareerOne.com.au
08.2011 - 11.2012
  • Managed a portfolio of clients, increasing revenue through tailored sales solutions
  • Conducted client needs analyses to identify and implement effective advertising strategies
  • Proactively sourced and secured new business through lead generation and networking
  • Fostered detailed understanding of product offerings, enabling effective communication of features and benefits to clients.
  • Leveraged CRM tools to maintain accurate records of client interactions and transactions.
  • Developed targeted presentations for key accounts, effectively communicating value proposition and securing commitments.

Account Manager - Drive

Fairfax Media
02.2009 - 08.2011
  • Develop and execute a strategic business plan to increase sales profitability, grow revenue, enhance market share, and optimize yield.
  • Conduct regular meetings with key clients to monitor market trends, competitor activity, and emerging opportunities.
  • Identify and develop major revenue streams, transforming them into sustainable long-term categories.
  • Lead major contract negotiations, integrating multiple Fairfax brands where applicable.
  • Foster strong relationships with clients to enhance trust and brand perception.
  • Engage with relevant trade and industry bodies to stay informed and drive business opportunities.
  • Winner – Outstanding Salesperson Award for Excellence in Integration (July 2010).
  • Runner-up – Outstanding Salesperson Award for Excellence in Advertising Sales – New Business (Dec/Jan 2010/11).

Advertising & Marketing Coordinator

Marshall White & Co.
01.2008 - 01.2009


  • Oversee the management and optimization of property listings on the Marshall White website.
  • Strategically coordinate marketing collateral to enhance property visibility and engagement.
  • Update dynamic data and publish the latest news on a weekly basis to ensure content relevance.
  • Curate and refresh the Feature Property on the homepage weekly, maximizing exposure.
  • Analyze and provide internet traffic insights to sales agents to inform marketing strategies.
  • Coordinate and oversee the procurement of photography, floorplans, sketches, and copywriting for marketing campaigns.
  • Foster and maintain strong partnerships with key suppliers to ensure seamless operations.
  • Supervise the review and approval process for all marketing materials, including copy, imagery, and brochures.
  • Manage the ordering and quality assurance of brochures and property boards before final sales representative approval.
  • Plan, book, and monitor advertising placements across The Age and other strategic media platforms.
  • Develop and implement advertising schedules for property appraisals and listings.
  • Oversee the production and timely distribution of stock lists and Open for Inspection schedules on a weekly basis.
  • Assess and allocate advertising costs as required to maintain budgetary efficiency.
  • Ensure the effective management and execution of advertising campaigns within internal systems.


Advertising/Marketing Coordinator

ACP Magazines (Bauer Media Group)
01.2006 - 12.2007
  • Developed and presented strategic advertising proposals to drive client engagement and revenue growth.
  • Cultivated and managed key client relationships across ACP’s leading women’s lifestyle publications, including Cosmopolitan, Cleo, NW, and Shop ‘Til You Drop.
  • Planned, coordinated, and executed corporate events and high-profile product showcases.
  • Conducted in-depth market research and competitor analysis to inform media strategies.
  • Oversaw the development and production of advertising materials, ensuring brand consistency and quality.
  • Managed media bookings and facilitated seamless campaign execution.
  • Assisted the advertising manager in crafting and delivering compelling client presentations.
  • Analyzed weekly sales performance to identify trends and opportunities for growth.
  • Proactively tracked leads and assessed potential business development prospects.
  • Earned an internal promotion to lead sales efforts for Cosmopolitan Bride and Shop 4 Kids.
  • Played a key role in securing over $100,000 in advertising revenue.
  • Successfully coordinated five major product showings in Sydney for high-value accounts.

Education

Bachelor of Arts - Media/Communications & Marketing

Monash University
Clayton, VIC
01-2007

Advanced Diploma of Business - Public Relations

Holmesglen Institute of TAFE
01-2003

Victorian Certificate of Education -

Killester College
01-2000

Skills

  • Digital marketing
  • Teamwork and collaboration
  • Relationship building
  • Prioritising workflows
  • Relationship building and management
  • Strong work ethic
  • Marketing
  • Strategic planning
  • Budgeting
  • Project management

Timeline

Senior Account Manager

Domain Group (Nine Entertainment)
03.2022 - Current

Account Manager – Media Agencies

Fairfax Media / Domain Group
11.2012 - 05.2018

Account Manager

News Digital Media - CareerOne.com.au
08.2011 - 11.2012

Account Manager - Drive

Fairfax Media
02.2009 - 08.2011

Advertising & Marketing Coordinator

Marshall White & Co.
01.2008 - 01.2009

Advertising/Marketing Coordinator

ACP Magazines (Bauer Media Group)
01.2006 - 12.2007

Bachelor of Arts - Media/Communications & Marketing

Monash University

Advanced Diploma of Business - Public Relations

Holmesglen Institute of TAFE

Victorian Certificate of Education -

Killester College

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Caterina Puleio