Cath Uit Den Bogaard
Blacks Beach,QLD
Summary
Strategic and results-oriented business leader with experience in strategy, planning and operations. Skilled in developing and executing business plans to maximize profitability, streamline operations and maintain compliance with industry regulations. Proven people leader motivates and optimizes staff performance and productivity. Skilled in working under pressure and adapting to new situations and challenges to best enhance the guest and organiational experiences.
Overview
48
48
years of professional experience
Work History
Managing Director
Guilder Pty Ltd T/A Comfort Resort Blue Pacific
06.2000 - Current
- Overseeing daily operations and implement corrective feedback to achieve short, median and long-term goals.
- Monitor office workflow and administrative processes to keep operations running smoothly.
- Continual implementation of Industry best practice, new methods, practices, and systems to enhance guest experiences.
- Devising and implementing innovative marketing campaigns to promote the regions products and services.
- Preparing annual budgets with controls to prevent overspend.
- Piloting Choice Hotels Asia-Pac projects to achieve successful delivery of new initiatives.
- Implementing business strategies, increasing revenue, length of stay in the region and effectively targeting new markets.
- Interacting well with customers to build ongoing connections and nurture relationships.
- Observe each employee's individual strengths and initiating mentoring programs to improve areas of weakness.
- Cultivate and strengthen lasting guest and supplier relationships using strong issue resolution and dynamic communication skills.
- Training new employees on proper protocols and customer service standards.
- Recruiting, hiring, and training initial personnel, working to establish key internal functions and outline scope of positions in the organization.
- Tracking Industry trends and suggesting enhancements to both challenge and refine company's product offerings.
State Manager QLD/NT
South Australian Tourism Commission (SATC)
01.1991 - 06.1997
- Tracked Agency sales and marketing performance to identify deficiencies and adjust management strategies.
- Boosted sales through successful marketing and service optimization strategies.
- Administered budgets with sound cost control plans and expense tracking systems.
- Successfully managed budgets and allocated resources to maximize productivity.
- Performed sales calls to Travel Agents and implemented direct customer promotions in suburban and regional shopping Centres.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Controlled resources and assets for department activities to comply with industry standards and government regulations.
- Conducted Agency Familiarisations.
- Assisted the Tourism Minister on Overseas Trips.
Sales & Marketing Manager Vic./Tas.
Tourism South Australia (TSA)
01.1986 - 01.1991
- Organized window displays, brochure racks and shelves to maintain office visual appeal, engage customers, and promote specific products.
- Helped customers locate products and booked operator experiences.
- Prepared merchandise for promotions and displays in Travel agency shopfront windows.
- Performed sales calls promoting South Australian experiences.
- Organised direct consumer promotions in suburban and regional locations.
- Attended all Travel shows promoting South Australian experiences and operators.
- Educated travel agents on promotional offerings and products using persuasive selling tactics.
- Listened to customer needs and desires to identify and recommend optimal products.
- Developed strong rapport with travel agents and created positive impression of South Australian experiences.
- Conducted Formula 1 group tours.
- Conducted Travel Agency Familiarisations.
Tourism Promotions Officer
North West Tourism & Development Board
03.1983 - 07.1985
- Established Tourism priorities, performed travel agency sales calls and monitored performance.
- Operated the local Visitor Information Centre.
- Attended Queensland Tourism & Travel Centre conferences, roadshows and marketing meetings.
- Developed the local tourism plan to enhance the Visitor experience in the region.
- Assisted in the development of tourism product for the region.
Sales Excecutive
Wellspring Agencies
02.1976 - 02.1983
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
- Developed and presented valuable sales presentations to potential customers to highlight features and benefits of products.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Marketed the 1982 Commonwealth Games Mascot.
Education
Residential Unit & Full Real Estate Licence - Real Estate
The Real Estate Institute of QLD (REIQ)
Queensland05.2000
Train The Trainer - Human Resources Training
TAFE
Adelaide12.1995
Direct Marketing Degree - Direct Marketing
Australian Direct Marketing Association
Brisbane01.1994
Marketing Management - Tourism Marketing
South Australian Institute of Technology
Adelaide04.1989
High School Diploma -
All Hallows' School - Brisbane
Fortitude Valley, QLD11.1976
Skills
- Supplier Partnerships
- Expense Monitoring
- Framework Improvements
- Team Collaboration
- Business Administration
- Corporate Communications
- Business Planning
- Problem-Solving Skills
- Strategic Vision
- Profit Growth Strategies
- Performance Optimization Strategies
- Finance and Accounting Oversight
- Market and Competitor Research
- Staff Management
- Payroll Administration and Timekeeping
- Operations Management
- Mentoring
- Business Leadership
- Quality Assurance
- Strategic Goals
- Human Resources
- Client Relationships
- Employee Recognition
- Advertising Initiatives
Timeline
Managing Director
Guilder Pty Ltd T/A Comfort Resort Blue Pacific
06.2000 - Current
State Manager QLD/NT
South Australian Tourism Commission (SATC)
01.1991 - 06.1997
Sales & Marketing Manager Vic./Tas.
Tourism South Australia (TSA)
01.1986 - 01.1991
Tourism Promotions Officer
North West Tourism & Development Board
03.1983 - 07.1985
Sales Excecutive
Wellspring Agencies
02.1976 - 02.1983
Residential Unit & Full Real Estate Licence - Real Estate
The Real Estate Institute of QLD (REIQ)
Train The Trainer - Human Resources Training
TAFE
Direct Marketing Degree - Direct Marketing
Australian Direct Marketing Association
Marketing Management - Tourism Marketing
South Australian Institute of Technology
High School Diploma -
All Hallows' School - Brisbane
Similar Profiles
Justin BushJustin Bush
Housekeeper at OAKS PACIFIC BLUE RESORTHousekeeper at OAKS PACIFIC BLUE RESORT
Mekondjo JohannesMekondjo Johannes
Human Resources Superintendent at Blue Sea Fishing Company (PTY)Ltd, Pereira Seafood Company (PTY)Ltd, Hatutungu Fishing Company (PTY)Human Resources Superintendent at Blue Sea Fishing Company (PTY)Ltd, Pereira Seafood Company (PTY)Ltd, Hatutungu Fishing Company (PTY)
Mekondjo JohannesMekondjo Johannes
Human Resources Superintendent at Blue Sea Fishing Company (PTY)Ltd, Pereira Seafood Company (PTY)Ltd, Hatutungu Fishing Company (PTY)Human Resources Superintendent at Blue Sea Fishing Company (PTY)Ltd, Pereira Seafood Company (PTY)Ltd, Hatutungu Fishing Company (PTY)
Tammy ArnoldTammy Arnold
Support Worker at IndependentSupport Worker at Independent
Laith YoungLaith Young
Blast Crew Trainee at Peabody EnergyBlast Crew Trainee at Peabody Energy