Catherine Maguire
Oakleigh South,VIC
Summary
Marketing professional skilled in developing and executing effective strategies to grow brand, increase revenue and drive engagement. A knowledgeable Marketing Strategist with proven track record in developing and implementing successful marketing campaigns. Demonstrated expertise in strategic planning and implementation using digital and traditional marketing tools. Strong focus on achieving measurable results. Known for strategic thinking, creativity, reliability and kindness.
Overview
17
17
years of professional experience
Work History
Marketing Strategist
OKI KOKI
06.2018 - Current
- Company Overview: Marketing Consulting - Strategy and Implementation
- Organized successful trade show events, showcasing products effectively while building relationships with potential clients and partners.
- Developed customer personas to better understand target demographics, enabling more focused marketing initiatives tailored to their needs and preferences.
- Conducted thorough market research to identify new business opportunities and areas for growth.
- Designed visually engaging promotional materials that boosted overall campaign effectiveness.
- Increased lead generation with the implementation of targeted content marketing strategies.
- Improved search engine rankings by implementing effective SEO practices tailored to specific industry requirements.
- Collaborated with cross-functional teams to create consistent messaging across all marketing channels for stronger brand identity.
- Streamlined social media presence, resulting in improved audience reach and engagement.
- Implemented data-driven tactics for effective email marketing campaigns that led to increased open rates and conversions.
- Analyzed performance metrics regularly, refining strategies based on insights gained from data analysis.
- Enhanced brand recognition by developing and executing strategic marketing campaigns.
- Created compelling presentations for sales team members, fostering better understanding of key product features and benefits.
- Continually maintained and improved company's reputation and positive image in markets served.
- Conducted market research to identify new opportunities and target markets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Marketing Strategist
Virtual CFO Group
07.2024 - Current
- Company Overview: Virtual CFO and Financial Management Services
- Built new website
- Branding update and implemented new branding across all customer touch points
- Optimized website engagement by conducting usability testing and incorporating user feedback into design updates.
- Streamlined social media presence, resulting in improved audience reach and engagement.
- Implemented data-driven tactics for effective email marketing campaigns that led to increased open rates and conversions.
- Analyzed performance metrics regularly, refining strategies based on insights gained from data analysis.
- Enhanced brand recognition by developing and executing strategic marketing campaigns.
- Created compelling presentations for sales team members, fostering better understanding of key product features and benefits.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Improved website visibility through development and implementation of SEO strategies.
Marketing Consultant
The Network of Consulting Professionals
08.2023 - Current
- Boosted sales revenue through the implementation of innovative promotional strategies and events.
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with 80 key accounts.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Enhanced customer engagement with effective social media management and content creation.
- Delivered insightful data analysis and reporting to clients, demonstrating campaign success and areas for improvement.
- Planned and executed events and marketing programs to increase qualified leads.
- Established measurement mechanisms using tools like Google Analytics to track the success of online marketing initiatives.
- Crafted persuasive copywriting for various channels including websites, advertisements, blog posts, and more.
- Leveraged email marketing best practices to increase open rates, click-through rates, and overall campaign effectiveness.
- Developed comprehensive marketing plans for clients, incorporating a mix of traditional and digital tactics for optimal results.
Marketing Strategist
Exhaust Control Industries (ECI)
03.2022 - Current
- Company Overview: Established Marketing Function for a top tier emissions reduction organisation in order to increase sales, grow new markets within Australia and expand into Asia and US, build digital/online platforms - resulting in cementing ECI as market leader, successful tender submissions, increased sales and greater market share
- Website: http://www.exhaustcontrol.com.au/
- Organized successful trade show events, showcasing products effectively while building relationships with potential clients and partners.
- Developed customer personas to better understand target demographics, enabling more focused marketing initiatives tailored to their needs and preferences.
- Conducted thorough market research to identify new business opportunities and areas for growth.
- Designed visually engaging promotional materials that boosted overall campaign effectiveness.
- Increased lead generation with the implementation of targeted content marketing strategies.
- Optimized website engagement by conducting usability testing and incorporating user feedback into design updates.
- Collaborated with cross-functional teams to create consistent messaging across all marketing channels for stronger brand identity.
- Streamlined social media presence, resulting in improved audience reach and engagement.
- Enhanced brand recognition by developing and executing strategic marketing campaigns.
- Created compelling presentations for sales team members, fostering better understanding of key product features and benefits.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Optimized email campaigns to increase open and click-through rates.
Marketing and Communications Manager – Australia
CATERPILLAR: ENERGY POWER SYSTEMS AUSTRALIA
03.2012 - 03.2022
- Company Overview: Established the Marketing Function at Energy Power Systems Australia, a top tier organisation in the Mining Resources and Energy sector authorised by Caterpillar Inc., resulting in increased sales and market share
- Website: https://www.energypower.com.au/
- Established the Marketing Function at Energy Power Systems Australia, a top tier organisation in the Mining Resources and Energy sector authorised by Caterpillar Inc., resulting in increased sales and market share
- Website: https://www.energypower.com.au/
- Contributed expertise to multiple committees to enhance outreach and branding strategies.
- Boosted rankings by 30% through targeted social media marketing campaign.
- Optimized search engine rankings through keyword research implementation and ongoing monitoring of web analytics.
- Championed corporate social responsibility initiatives by planning community outreach events that highlighted company values and promoted brand awareness.
- Developed comprehensive content calendars, streamlining workflow processes across multiple platforms.
- Collaborated with cross-functional teams to launch successful product promotions, resulting in increased sales and market share.
- Increased brand awareness by developing and executing strategic marketing campaigns.
- Enhanced customer engagement through the creation of compelling content for social media and email marketing initiatives.
- Developed targeted messaging for diverse audiences, ensuring consistent brand voice across all channels.
- Oversaw website design updates, enhancing user experience and boosting site traffic numbers.
- Streamlined internal communications by implementing a centralized system for information sharing across departments.
- Led team of marketing professionals, providing guidance on best practices and fostering an environment of continuous improvement.
- Implemented data-driven approach to optimize digital marketing campaigns, improving overall performance metrics.
- Analyzed campaign performance data to identify opportunities for optimization and growth in target markets.
- Conducted comprehensive market research to identify emerging trends and inform future marketing strategies.
- Coordinated trade show participation, increasing visibility within industry circles and generating valuable leads.
- Built strong relationships with key influencers and partners, amplifying reach of marketing efforts.
- Managed public relations efforts, securing positive media coverage to promote company events and accomplishments.
- Devised and executed integrated, online and direct marketing campaigns.
- Executed marketing and sales plans to consistently achieve territory targets.
Project Manager
SUSTAINABILITY VICTORIA
09.2010 - 01.2011
- Company Overview: Project Manager – Strategic Initiatives
- Project Manager – Strategic Initiatives
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.
- Developed strong relationships with stakeholders through regular communication updates, fostering trust and confidence in the team''s ability to deliver results.
- Identified plans and resources required to meet project goals and objectives.
- Managed risk assessments and implemented mitigation strategies to minimize potential issues during project execution.
- Managed projects from procurement to commission.
- Prepared detailed reports on project status for stakeholders, ensuring transparency and alignment with objectives.
Senior Communications Advisor and Project Manager
AUSTRALIAN COMMUNICATIONS AND MEDIA AUTHORITY (ACMA)
07.2010 - 09.2010
- Company Overview: Senior Communications Advisor and Project Manager – CyberSafety and Media Unit
- Senior Communications Advisor and Project Manager – CyberSafety and Media Unit
- Implemented a comprehensive social listening program that informed proactive reputation management strategies.
- Collaborated with marketing teams on integrated campaigns, driving increased consumer awareness and sales growth.
- Increased media coverage for company announcements through targeted press releases and pitching stories to journalists.
- Drafted and proofread complex papers outlining financial issues, strategic plans, and sensitive concerns.
- Provided executive leadership with communications expertise to help develop strategic branding, marketing and public relations campaigns.
- Enhanced brand reputation by developing and implementing strategic communication plans.
- Evaluated communication channels effectiveness, making data-driven recommendations for improvement or discontinuation of underperforming platforms.
Senior Communications Advisor
DEPARTMENT OF PREMIER AND CABINET
12.2009 - 07.2010
- Company Overview: Senior Communications Advisor
- Senior Communications Advisor
- Implemented a comprehensive social listening program that informed proactive reputation management strategies.
- Oversaw content development process for corporate publications, ensuring high-quality materials that aligned with brand guidelines.
- Evaluated communication channels effectiveness, making data-driven recommendations for improvement or discontinuation of underperforming platforms.
- Wrote internal communication to facilitate positive relationships between employees and leadership staff.
- Enhanced brand reputation by developing and implementing strategic communication plans.
- Developed key messaging and talking points for executive leadership, ensuring consistent representation of company values in public appearances.
- Led successful product launch campaigns by coordinating messaging strategy across multiple channels.
- Served as a liaison between departments, fostering collaboration on cross-functional projects and initiatives related to communication efforts.
Marketing Lecturer
SWINBURNE UNIVERSITY & TAFE
06.2008 - 12.2009
Marketing Specialist
AUSTRALIA POST
06.2007 - 06.2008
- Company Overview: Marketing Specialist— Victoria and Tasmania
- Marketing Specialist— Victoria and Tasmania
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
- Managed cross-functional teams to successfully execute product launches and promotional events.
- Utilized data analytics tools to identify trends and fine-tune marketing strategies for optimal outcomes.
- Implemented customer segmentation strategies, tailoring communications for increased relevance and impact.
- Updated and maintained marketing databases, ensuring accuracy and compliance with data protection regulations.
Education
Introduction To Artificial Inteligence -
TAFE NSW
Sydney, NSW01.2024
Customer Experience CX & CI Management Course - Skills, Knowledge, Application And Experience in The Discipline of Customer Experience
DISNEY UNIVERSITY & FORRESTERS USA
Hong Kong01.2021
Brand Advocate Training -
CATERPILLAR Inc.
International01.2019
Masters Degree - Marketing & Communications
MONASH UNIVERSITY
Melbourne, VIC01.2003
Bachelor of Education -
AUSTRALIAN CATHOLIC UNIVERSITY
Melbourne, VIC01.1998
Skills
- Strategic Marketing - content, automation, integrated
- Lead acquisition & growth
- Brand strategy, building & development
- Campaign planning & implementation
- Website Building & Traffic
- SEM, SEO, Programmatic & Display
- Socials - strategy, advertising & content
- Profile builder - company & personal
- Content Developer - whitepapers, insights
- Email Marketing
- Internal communications
- CX/CI Specialist
- Customer personas & journey mapping
- CRM development & implementation
- Events & Trade Shows
- Media & PR
- Competitor analysis, segmentation & targeting
- Analytics & reporting - ROI
- Creative, innovative & team player
Accomplishments
- Member, Network of Consulting Professionals, Australia, 2023 - present
- International Award for Marketing Excellence Certified Brand Advocate, Caterpillar International, Chicago USA, 11/01/19
- International Award for Teaching Excellence, Kondasha Publishing, Tokyo Japan, 09/01/99
- Citizenship of Urawa Award, Japan, 02/01/99
- Urawa International Study Scholarship, Japan Embassy, 08/01/98
Boardandadvisoryexperience
- Member, CITY OF MONASH, 10/01/23, Current, Disability Advisory Group Member and contributor to how to best meet the needs of disabled people, improve their experiences and encourage involvement in Council activities.
- Board Member and Marketing & Communications Subcommittee Chair, FERNLEA, 06/01/17, 06/01/20, A respite centre and in-home service for those approaching end-of-life.
Membershipsandaffiliations
- Associate Fellow, Australian Institute of Management
- Certified Practicing Marketer, Australia Marketing Institute
Keyareasofspeciality
- Strategic management of brand and function
- Strategy development and implementation: Content Marketing, SEM, SEO, Programmatic, Paid Display, Affiliate Marketing, e-Commerce, GTM, Paid Socials, Socials, Internal communications, Websites
- Content Writing – beyond AI, making complex and technical into easy to read and understand
- CX Specialist and Strategist - Customer journey mapping, Net Promoter Score
- Proven track record in lead acquisition growth, opportunity management and nurturing, sales conversion
- CRM development and implementation
- Media management, PR and Event Planning – Trade Shows
Affiliations
- Associate Fellow, Australian Institute of Management
- Certified Practicing Marketer, Australia Marketing Institute
Timeline
Marketing Strategist
Virtual CFO Group
07.2024 - Current
Marketing Consultant
The Network of Consulting Professionals
08.2023 - Current
Marketing Strategist
Exhaust Control Industries (ECI)
03.2022 - Current
Marketing Strategist
OKI KOKI
06.2018 - Current
Marketing and Communications Manager – Australia
CATERPILLAR: ENERGY POWER SYSTEMS AUSTRALIA
03.2012 - 03.2022
Project Manager
SUSTAINABILITY VICTORIA
09.2010 - 01.2011
Senior Communications Advisor and Project Manager
AUSTRALIAN COMMUNICATIONS AND MEDIA AUTHORITY (ACMA)
07.2010 - 09.2010
Senior Communications Advisor
DEPARTMENT OF PREMIER AND CABINET
12.2009 - 07.2010
Marketing Lecturer
SWINBURNE UNIVERSITY & TAFE
06.2008 - 12.2009
Marketing Specialist
AUSTRALIA POST
06.2007 - 06.2008
Introduction To Artificial Inteligence -
TAFE NSW
Customer Experience CX & CI Management Course - Skills, Knowledge, Application And Experience in The Discipline of Customer Experience
DISNEY UNIVERSITY & FORRESTERS USA
Brand Advocate Training -
CATERPILLAR Inc.
Masters Degree - Marketing & Communications
MONASH UNIVERSITY
Bachelor of Education -
AUSTRALIAN CATHOLIC UNIVERSITY
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