Catherine Tripp
North Rocks,NSW
Summary
At Mindsite Web Services, I led successful digital marketing strategies, boosting engagement through innovative content creation for over 30 social media accounts and over 50 websites. Experienced Digital Marketing Specialist offering 5 years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
5
5
years of professional experience
Work History
Digital Marketing Specialist
Mindsite Web Services
11.2019 - Current
- Created and scheduled social media content.
- Created social media content with innovative brand messaging for over 30 clients.
- Optimised company website to improve engine ranking, user experiences and conversion rates.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Managed web design projects from initial concept through final testing and launching.
- Optimised website content and images to improve search engine rankings.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Wrote quality content for clients, enabling site visitors to quickly obtain information.
- Developed content for websites and social media.
- Maintained websites, intranets and learning CMS.
- Posted content on social media website weekly.
- Managed company social media pages and increased social media presence, monitoring user engagement.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
- Worked both individually and closely with the team on WordPress blogs for over 50 clients.
- Maintenance of over 70 WordPress websites, content manangement, updating plugins, creating new pages, and conducting SEO.
- Designed robust websites, and e-commerce websites using platforms such as Wordpress.
- Provided front-end website development using WordPress.
- Developed strong communication and organisational skills through working on group projects.
- Skilled at working independently and collaboratively in a team environment.
- Developed and maintained courteous and effective working relationships.
- Worked well in a team setting, providing support and guidance.
Education
Diploma - Marketing
Australian Pacific College
Sydney, NSW07.2015
Skills
- Social Media Marketing
- Content Creation
- Graphic Design
- Social media tools
- Blog Writing
- Digital Marketing
- Keyword Research
- On Page SEO
- Email marketing campaigns
- MailChimp, Constant Contact and Hubspot
- Canva
- Campaign Planning
- Responsive Web Design
- Website optimisation
- WordPress
- Woo-commerce
- Product Photography
Timeline
Digital Marketing Specialist
Mindsite Web Services
11.2019 - Current
Diploma - Marketing
Australian Pacific College