Summary
Overview
Work History
Education
Skills
Timeline
Generic

Catherine WHITE

Melbourne,VIC

Summary

Talented luxury fashion manager well-versed in stocking merchandise and planning promotional displays. Demonstrated success in collaborating with store and advertising management to create and deploy successful merchandising strategies for seasonal and promotional needs. Offering over 10 years of background marketing products within stores to maximize product profitability.

Overview

7
7
years of professional experience

Work History

Manager on Duty

The Body Shop
02.2022 - Current


  • Responded to customer concerns by providing friendly, knowledgeable support, and maintaining composure and professionalism.
  • Handled employee-related issues to improve performance, professional conduct, and attendance reliability.
  • Increased sales revenue by identifying growth opportunities and implementing effective marketing strategies.
  • Managed inventory effectively by regularly tracking stock levels and placing orders as needed to minimize waste or shortages.

Visual Merchandising Team Lead

(Valiram Group)
02.2019 - 02.2022
  • Worked with store managers to implement new displays, promotions and store layout changes.
  • Trained and supervised junior team members in visual merchandising techniques for consistent brand presentation across the store.
  • Revamped store layout to improve customer flow and overall shopping experience, resulting in better customer satisfaction ratings.
  • Monitored and replenished display inventory and restructured according to available stock.
  • Assisted with special event planning and execution, incorporating creative visual elements to enhance the overall atmosphere and support promotional objectives.
  • Coordinated with marketing team to create cohesive in-store promotional materials for special events and sales campaigns.
  • Increased customer traffic through effective window displays that showcased new products and promotions.
  • Enhanced store sales by creating visually appealing and strategically placed product displays.
  • Implemented effective markdown strategies for clearance items, maximizing profitability while maintaining a fresh retail environment.
  • Contributed to seasonal trend forecasting by staying informed of emerging styles through industry publications, trade shows, and market research.
  • Established effective tracking systems for key performance indicators, allowing for regular analysis and optimization of fashion merchandising strategies.

Store Manager

Victoria Secret (Valiram Group)
02.2018 - 02.2022
  • Enhanced customer satisfaction by promptly addressing inquiries and resolving issues through email, live chat, and social media platforms.
  • Developed targeted marketing campaigns for seasonal promotions, boosting sales during key periods throughout the year.
  • Coordinated seamless website updates in collaboration with web developers, ensuring minimal downtime during peak shopping hours.
  • Utilized social media platforms to engage with customers and promote new products, driving brand awareness within target demographics.

Store Manager

Michael Kors (Valiram Group)
02.2017 - 02.2020

Education

Diploma of Arts - Visual Communication

RMIT University
Melbourne, VIC
04.2020

Skills

  • Merchandise flow
  • Brand alignment
  • Product expertise
  • Merchandising plan creation
  • Team Collaboration
  • New Store Setups
  • Pricing and Signage Updates
  • Interior and Window Display Maintenance
  • Promotional planning
  • Product Launch Support
  • Attention to Detail

Timeline

Manager on Duty

The Body Shop
02.2022 - Current

Visual Merchandising Team Lead

(Valiram Group)
02.2019 - 02.2022

Store Manager

Victoria Secret (Valiram Group)
02.2018 - 02.2022

Store Manager

Michael Kors (Valiram Group)
02.2017 - 02.2020

Diploma of Arts - Visual Communication

RMIT University

Similar Profiles

CREATE PROFILE
Catherine WHITE