Cathrine Morrissey

A visionary with over 20 years of experience in both property and business sectors utilizing fractional marketing, business strategy and mentoring other trainers.

From a very young age, I managed teams and built relationships within my organizations that inspired younger team members to become team leaders in their area of expertise. Over the past 10 years, I've specialized in brand development, digital marketing, and strategic communications. Proven track record of creating and executing multi-year marketing plans that align with organizational goals and drive sustainable growth. Results-driven leader adept at balancing high-level strategy with hands-on execution, fostering strong stakeholder relationships, and leveraging digital channels to enhance brand visibility and member engagement. Thrives in fractional roles that facilitate marketing transformation, development of scalable systems, and delivery of measurable outcomes through collaborative efforts with senior management teams.

• Successfully spearheaded marketing efforts that drove 25-120% year-over-year revenue growth for clients in competitive industries.
• Led the successful rebranding of multiple businesses, establishing clear value propositions and enhancing market differentiation, resulting in increased member and customer acquisition.
• Delivered comprehensive marketing plans for clients, aligning strategy with their growth objectives and driving measurable success over multi-year periods.
• Optimized digital marketing campaigns across social media, search engines, and email channels, achieving 30-40% increase in conversions and higher client satisfaction.