Business
University of Technology NSW
2000
Cathryn Corcoran
Summary
- Excellence in healthcare communication for pharmaceutical brands. Over 20 years pharmaceutical client service experience in global advertising agencies, including Saatchi Wellness, McCann, Ogilvy CommonHealth and CJB. As Group Account Director I have played a pivotal role in leading the medical and communication strategy across multiple healthcare brands and therapeutic areas including creative, medical education and patient engagement. As Managing Director of Medicine X Australia, a start-up patient engagement initiative, I was responsible for new business, operations, and content development of educational programs for patients to drive health literacy and clinical trial recruitment in Australia and the US. Key responsibilities and skills:
- Day to day key client contact and strategic lead.
- Project management ensuring all projects are delivered on time, budget and to strategy.
- Lead large multi-channel and multi-stakeholder promotional and non-promotional medical communication plans and professional development programs.
- Develop and sustain expert knowledge of client’s business and competitive landscape across multiple brands and therapeutic areas. Key therapeutic areas include immunology (gastroenterology, rheumatology, dermatology), rare diseases and OTC pain.
- Provide strategic guidance and oversight.
- Mentor and nurture the agency client service team to build capability, confidence, and competence.
- Build and maintain strong client relationships at all levels.
- Cultivate relationships with key opinion leaders and healthcare professionals including stakeholder management and facilitation of steering committees.
- Ability to lead teams and work in collaboration with medical editorial teams, creative and digital engagement.
- Push agency creatively and strategically to deliver effective successful programs across the customer journey.
- Financial management including forecasting, budget development and reconciliation. Lead and drive new business including RFIs, RFP, new business presentations and pitches. Personal/professional summary With an interest in medical science ,health politics, breaking down the technical into relatable and making tomorrow’s care even better than today’s, I operate a small podcast led by Australian and international key opinion leaders and healthcare professionals called Bench to Bedside Media. I provide end-to-end services from content discovery and ideation, KOL engagement, audio storytelling and production, management of a website learning platform and digital engagement.
Education
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Monte Sant Angelo
1994
Timeline
Business
University of Technology NSW
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Monte Sant Angelo