Summary
Overview
Work History
Education
Skills
Certification
References
Receptionist
Cathryn Irvine

Cathryn Irvine

Grays Point,NSW

Summary

Dynamic professional with a proven track record at HeartKids Limited, excelling in volunteer engagement and project management. Adept at developing innovative strategies and building corporate partnerships, I leverage strong interpersonal skills and CRM expertise to drive impactful outcomes. Passionate about enhancing community support and fostering emotional well-being through effective programs.

Overview

25
25
years of professional experience
1
1
Certification

Work History

National Volunteer Lead

HeartKids Limited
07.2024 - Current
  • Leading the national rollout of Rosterfy, a volunteer management system integrated with Salesforce
  • Developing volunteer recruitment and retention strategies across Australia, aligned with Volunteering Australia standards
  • Designing training modules, onboarding workflows, and governance documentation
  • Supporting fundraising and event activation through volunteer engagement at national campaigns
  • Building corporate volunteering partnerships, including VTO (Volunteer Time Off) opportunities as fundraising opportunities.
  • Managing compliance requirements including Working With Children Checks and child safety obligations across all states
  • Liaising with state managers to streamline volunteer operations and reporting
  • Maintained updated knowledge through continuing education and advanced training.
  • Utilized advanced technical skills and expertise to troubleshoot complex problems and implement solutions.
  • Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.

Support Co-ordinator NSW/ACT

HeartKids Limited
09.2023 - 07.2024
  • Supported families impacted by congenital and acquired heart disease in-hospital and in-community.
  • Collaborated with clinical partners to enhance patient care coordination.
  • Developed partnerships with organizations like Ronald McDonald House for bereaved families.
  • Delivered education, emotional support, financial guidance, and peer connection services.
  • Implemented initiatives to reduce anxiety and improve emotional well-being in clinics and camps.
  • Managed distribution and education of CoaguCheck devices for home monitoring.
  • Conducted mental health risk assessments and established support pathways for clients.
  • Maintained daily case notes using an electronic database system.

Head of Digital / Head of Strategy

The Media Planning Agency
Willoughby, NSW
03.2014 - 06.2023
  • Managed daily operations of digital department, overseeing budgeting, staffing, and resource allocation.
  • Developed and executed comprehensive digital marketing strategies to enhance company visibility and drive sales growth.
  • Implemented A/B testing for digital marketing campaigns to identify most effective strategies.
  • Utilized analytics tools to monitor campaign performance and adjust strategies to meet objectives.
  • Cultivated business partnerships to strengthen relationships with internal and external stakeholders.
  • Monitored industry trends and competitor activities to inform strategic decisions.
  • Evaluated marketing personnel and provided constructive feedback for performance improvement.
  • Negotiated with vendors for cost-effective pricing in product distribution.

Principal Consultant

Sourcee Pty Ltd
Sydney, NSW
03.2006 - 02.2014
  • Company Overview: A marketing and digital consultancy working with NFPS, including Ability First, Cerebral Palsy Aust and Better Start Programs, along with IGA, Subaru, Perisher,
  • Designed frameworks for effective decision-making processes at executive level meetings.
  • Negotiated contracts with vendors while ensuring compliance with company policies.
  • Provided support throughout the entire life cycle of a project from inception through completion.
  • Conducted research and analysis on complex business problems and prepared reports for stakeholders.
  • Facilitated communication between technical teams and management personnel.
  • Created strategies for the successful implementation of projects within budget constraints.
  • Drafted proposals outlining project scope, timeline, deliverables and cost estimates.

Business Director (Telstra)

George Patts Y&R

Manager, International Mobile / Post Paid Acquisition / Marketing Manager, Mobile Direct

Optus

Education

Project Management For Professionals -

RMIT University
Virtual
01.2025

Diploma of Counselling - Advanced Grief and Loss

AIPC
Virtual

Mental Health First Aid Certificate - Active

Skills

  • Volunteer engagement and team leadership
  • Highly proficient in project management and CRM systems, engagement/tracking tools (Rosterfy, Salesforce, HubSpot, Tableau, Slack, Jira, Trello, Asana, Monday)
  • Highly proficient in CMS, including Microsoft Umbraco and WordPress
  • Strong interpersonal and communication skills
  • High emotional intelligence and active listening
  • Relationship building at both individual and corporate levels
  • Presentation skills
  • Governance and documentation development
  • Mental health and trauma-informed practice
  • Analytical and critical thinking
  • Networking
  • Active listening
  • Collaboration
  • Excellent communication
  • Attention to detail
  • Research
  • Task prioritisation

Certification

  • Australian Counselling Association (ACA) Member Level 1
  • Grief Australia - Member
  • Active working with children’s check

References

Available on request

Similar Profiles

  • ANNE-MARIE HANNA

    ANNE-MARIE HANNAANNE-MARIE HANNA

    Fundraising & Event Support at HeartkidsFundraising & Event Support at Heartkids

  • Akhiym Alfred

    Akhiym AlfredAkhiym Alfred

    A-Class Fitter, Millwright at DAMUS LIMITED,SIS LIMITED,TRINWELD, D. Rampersad and Company Limited and other contractorsA-Class Fitter, Millwright at DAMUS LIMITED,SIS LIMITED,TRINWELD, D. Rampersad and Company Limited and other contractors

  • Azhar Shaikh

    Azhar ShaikhAzhar Shaikh

    Credit Manager at Tata Capital Limited (Tata Motors Finance Limited Merged with Tata Capital Limited)Credit Manager at Tata Capital Limited (Tata Motors Finance Limited Merged with Tata Capital Limited)

  • Bethany Jokinen

    Bethany JokinenBethany Jokinen

    Marketing Assistant at Elanora Wholesale AustraliaMarketing Assistant at Elanora Wholesale Australia

  • Tammie Worthington

    Tammie WorthingtonTammie Worthington

    Assessment Officer - NDIS Worker Check at Office Of The Children's GuardianAssessment Officer - NDIS Worker Check at Office Of The Children's Guardian

CREATE PROFILE
Cathryn Irvine